Vegan beauty brands are not necessarily more expensive than their competitors. However, it may seem so at first glance. This is mainly because many vegan beauty brands use organic, natural, clean, and environmentally friendly materials.
These types of high-quality raw materials or active ingredients are often more expensive because their sourcing is pricier than, producing petroleum-based skincare ingredients for example. Still, you can find vegan beauty brands in every price range. And vegan beauty being more expensive is a misconception.
We have put together an article to prove that vegan beauty products or brands are not necessarily more expensive than their non-vegan competitors. So, below you can find a comparison between different vegan and non-vegan beauty brands.
Vegan Beauty Brands VS Non-Vegan Beauty Brands
We have selected four beauty categories – makeup, skincare, haircare, and perfume – in which we compare the prices of the products. In three of them, we searched for three non-vegan drugstore brands and three high-end brands whose products we compared with similar vegan ones. With perfumes, we only compared high-quality perfume brands.
Before we get down to business, however, it is essential to emphasize that the non-vegan beauty brands we use in the comparison do not, by definition, offer any vegan products. Even if everything seems okay when reading the ingredient lists, they are not cruelty-free and test on animals. Therefore, not entirely vegan.
Is Vegan Makeup More Expensive?
The short answer is no. Vegan makeup is not more expensive. But first, let’s take a look at the difference between vegan drugstore makeup brands and non-vegan drugstore brands. We selected four everyday makeup products and calculated the total amount of the shopping cart to compare.
|e.l.f. (vegan)||$||Barry M (vegan)||$||Pacifica (vegan)||$||Revlon (not vegan)||$||May-belline (not vegan)||$||L’Oreal (not vegan)||$|
|Mascara||Lash It Out||6||That’s How I Roll||8||Stellar Gaze||14||So Fierce||9||Sky High||13||Tele-scopic||10|
|12||Powder Bonzer||12||City||10||True Match Lumi||15|
|Foundation||Flawless Finish||6||Fresh Face Foundation||13||Ultra CC||18||Color-Stay||14||Fit Me||9||Infallible||14|
|Lipstick||Srsly Satin||3||Satin Lip Paint||10||Plush-ious||10||Lip-stick by Revlon||8||Color|
|8||Colour Riche Shine||8|
|Total ~ ($):||22||40||54||44||40||47|
Purchases of four vegan drugstore makeup products, mascara, foundation, bronzer, and lipstick, range from $20 to $50. Comparing to non-vegan drugstore make-up products they stay in the same price range.
Of course, it is important to point out that, for example, the vegan makeup brand e.l.f. offers products with a very good price-quality ratio. This means that you can get similar products from a vegan brand at half the price of what competitors offer. So, this shows that vegan makeup brands can sometimes be even cheaper.
But now, let’s jump to luxury brands. Similar to the previous comparison, we chose three high-end vegan beauty brands and non-vegan makeup brands. The product categories remained the same, and at the end, we calculated the shopping cart amount.
|Luxury Makeup Brands||MERIT Beauty (vegan)||$||EMANI (vegan)||$||Deliliah (vegan)||$||Chanel (not vegan)||$||Dior (not vegan)||$||Estee Lauder (not vegan)||$|
|Mascara||Clean Lash||26||Double Lash||28||Definitive||23||Le Volume Revo-lution||50||Iconic Over-curl||41||Sump-tuous Extreme||30|
|Bronzer||Bronze Balm||30||Feeling Loved||28||Matte Compact||29||Soleil Tan||78||Mineral Nude||48||Bronze Goddess||43|
|Foundation||The Minimalist||38||Hydra-Wear||34||Alibi||45||Vita-lumiere Aqua||74||Forever Under-cover||71||Double Wear Stay-in-Place||42|
|Lipstick||Signature||26||2-Tone Prismatic||15||Intense Cream||32||Hydrating Creme||61||Couture Colour||20||Pure Color||30|
|Total ~ ($):||120||105||129||262||180||145|
So, vegan luxury makeup brand shopping carts start at $100. Meanwhile, non-vegan luxury brands start at $140 and go as high as $260 (look at the table above). Although these are high-end brands both above and below, the brands in the non-vegan table are more familiar to most people.
Chanel, Dior, and Estee Lauder are one of the most prestigious names in the beauty world although they are not cruelty-free or vegan. In addition, the name of the brands seemingly also affects the price. So, if you are looking for luxurious experiences, we recommend sticking to vegan beauty brands, for all the reasons.
Is Vegan Skincare More Expensive?
Vegan skincare is not necessarily more expensive. Yes, skincare products are often more expensive than make-up. But that is because they contain specific active ingredients and have much more product. However, vegan skincare can be found in every price range. Let’s take a look at vegan drugstore skincare brands first.
For comparison, we have chosen four different skincare products to make up one shopping basket. Cleanser, toner, face serum, and moisturizer. All products are selected for similar ingredients or effects. By comparing the three brands, we can see what the price range looks like.
|Drugstore Skincare Brands||Versed||$||The |
|Cleanser||Gentle Cycle||15||Squalane||8||Hydrating Gentle||11||Hyd-rating|
|16||Daily Facial||17||Foaming Facial Cleanser||10|
|Toner/ Makeup Remover||Week-end Glow||18||Glycolic |
|10||Anti-Blemish Clarifying Bi-Phase||14||Hyd-rating Toner||9||Water-proof Makeup Remover||11||Oil- and Alcohol-Free Toner||7|
|Face Serum||Press Restart||22||Granactive Retinoid||10||Anti-Aging Re-generative||24||Anti-aging Retinol||21||Deep Hydration 48-Hour Activation||19||Hydro Boost Serum||19|
|Moisturizer||Skin Soak||18||Natural Moisturizing Factors||6||Anti-Wrinkle Renewal||14||Moist-urizing Cream||20||Daily |
|16||Oil-Free Moisture Daily||11|
|Total ~ ($):||73||34||63||65||63||46|
For vegan drugstore skincare (see the table above), it looks like a basket of four products can cost between $30 and $70. For non-vegan skincare brands (see the table below), this range stays between $40 and $70. That being said, when it comes to drugstore skincare, vegan skincare brands are definitely not more expensive.
However, looking at luxury brands (below), it turns out that vegan luxury or high-end brands are still far behind non-vegan skincare brands in terms of price. As with makeup, luxury vegan skincare brands are much more wallet-friendly than their non-vegan competitors.
|Luxury Skincare Brands||Aesop (vegan)||$||Herbivore (vegan)||$||KYPRIS (vegan)||$||La Mer (not vegan)||$||La Prairie (not vegan)||$||Dior |
|Cleanser||Amazing Face||50||Pink Cloud Creamy Jelly||24||Natural Con-centrate||64||The Cleansing Foam||25||Purifying Cream||59||Micro-Puri-fying Gel||54|
|Toner||Parsley Seed Anti-Oxidant||51||Jasmine Green Tea Oil Control||39||Natural Clearing||50||The Tonic||100||Cellular Refining Lotion||96||Hydra Life Balancing Hydration||40|
|Face Serum||Lightweight Hydrating||75||Moon Fruit||60||Natural Anti-oxidant Dew||90||The Lifting Contour||350||Skin Caviar Liquid Lift||574||Capture Totale Cell Energy Super Potent||80|
|Moisturizer||Mandarin Hydrating||53||Pink Cloud Soft||44||Natural Beauty Elixir I||219||Crème de la Mer||190||Skin Caviar Luxe||319||Capture Youth Advanced Creme||81|
|Total ~ ($):||229||167||423||665||1047||254|
When shopping for high-end vegan skincare brands, in our example, you can get the four vegan skincare items in your cart between $160 and $400. However, non-vegan luxury brands tend to be very expensive.
So, in our example, a non-vegan luxury shopping cart can vary from $200 to $1,000. Of course, the price always depends on the active ingredients. La Prairie, for example, is one of the most luxurious skincare brands in the world using very expensive active ingredients. Most of them are caviar-based.
So, we would not say from these examples that vegan luxury skincare is necessarily cheaper. Overall, it all depends on the ingredients and the brand. However, it can be said that vegan high-end or luxury skincare brands are definitely not more expensive. Plus, you won’t find caviar or snail slime in vegan skincare. And that is always a plus.
Is Vegan Haircare More Expensive?
Vegan haircare is not always more expensive than non-vegan haircare. However, sometimes it could be. That is because vegan haircare is usually cleaner and includes more pricey ingredients. However, it is often worth the price, because vegan haircare usually does not contain well-known unhealthy components such as sulfates.
We selected three drugstore vegan haircare manufacturers and three non-vegan brands. In order to compare their prices, we included both shampoo and conditioner in the table. It is also important to mention that all products were close to 250 ml.
|Drugstore Haircare Brands||Love, Beauty & Planet (vegan)||$||Pacifica (vegan)||$||Ethique (vegan)||$||Pantene (not vegan)||$||L’Oreal (not vegan)||$||Head & Shoulders (not vegan)||$|
|Shampoo||Coconut Water & Mimosa Flower||7||Coconut Power Strong & Long||10||Wombar for Normal Hair||15||Daily Moisture Renewal||9||Ever Pure||9||Classic Clean||7|
|Conditioner||Coconut Water & Mimosa Flower||7||Coconut Power Strong & Long||10||Too Delicious for Dry Hair||18||Daily Moisture Renewal||10||Ever Pure||9||Classic Clean||7|
|Total ~ ($):||14||20||33||19||18||14|
As it turns out, the prices for drugstore brands (see the table above) are pretty much in the same range of 14-20 dollars. However, you can see that the vegan brand Ethique is a little more expensive.
Ethique is a very popular vegan haircare brand you can find on the shelves of quite a few stores. Their niche lies in creating vegan shampoo and conditioner bars. In other words, Ethique makes package-free and zero-waste haircare. Therefore, the price of the two products is a bit higher.
|Aveda (vegan)||$||Curl-smith (vegan)||$||Olaplex (vegan)||$||Kérastase (not vegan)||$||Wella (not vegan)||$||Mizani (not vegan)||$|
|Shampoo||Rosemary Mint||22||Wash & Scrub Detox||28||No. 4 Bond Maintenance||30||Resistance Bain Force Architecte||26||Fusion Intense Repair||25||Press Agent||22|
|Conditioner||Rosemary Mint||22||Post-Wash Calming||28||No. 5 Bond Maintenance||30||Resistance Ciment Anti-Usure||40||Fusion Intense Repair||25||Press Agent||24|
|Total ~ ($):||44||56||60||66||50||46|
Looking at salon-quality haircare, we see the same tendency. Salon haircare or luxury haircare is about twice as expensive as drugstore products, but both vegan and non-vegan salon products stay in the same price range. It is somewhere around $40-$60 for two products. By the way, one of the most popular salon haircare manufacturers, Olaplex, is 100% vegan.
So no, vegan products in the haircare world are not necessarily more expensive. As with most other things, the final price still depends on the brand you buy from and what you are expecting from your product.
Are Vegan Perfumes More expensive?
As with everything above, vegan perfume does not have to be more expensive than its competitors. But sometimes it happens. In order to compare the perfumes, we found three vegan manufacturers and three non-vegan brands whose eau de parfum products we placed on the table next to each other.
|Perfume Brand||Kierin NYC (vegan)||Le Labo (vegan)||Heretic (vegan)||Chanel (not vegan)||Gucci (not vegan)||Dior (not vegan)|
|Perfume||Sunday Brunch||Santal 33||Dirty Coconut||Chânél No.5||Bloom||J’Adore|
|Total ~ ($):||110||228||165||155||118||120|
The prices of a 50 ml high-quality fragrance bottle remain pretty much the same for both vegan and non-vegan manufacturers. That means around 100-200 dollars. A keen eye will notice that one vegan perfume is slightly more expensive than the others. Le Labo is a niche manufacturer known as a luxury vegan perfume brand whose price lies in craftsmanship.
However, the prices of both vegan brands and non-vegan brands still remain in a similar range. Therefore, why not choose something that does not contain, for example, glandular secretions from musk deer as your next scent?
FAQ About Vegan Beauty Brands And Their Price
No. Vegan beauty brands being more expensive is a misconception.
No. Vegan skincare is not necessarily more expensive.
No. Vegan makeup is not more expensive than its competitors.
No. Vegan haircare is not necessarily more expensive.
No. Vegan perfume is not necessarily more expensive than non-vegan perfume.
Using the example of two extremes — drugstore and luxury beauty brands — we can say that vegan beauty brands are not necessarily more expensive than their non-vegan competitors. However, the beauty world offers a wide variety of vegan beauty brands. So, you can find them in every price range.
This means that 100% vegan beauty brands can also be very pricy. Of course, it depends on who you compare them to. In general, however, the word “vegan” does not add value to a beauty brand or its product. And this is the main thing that people usually fear.
Fortunately, it is possible to be animal and environmentally friendly in every beauty category and price range. If your budget is small, you can easily find a wide range of affordable vegan skincare as well as affordable vegan makeup. Moreover, with a good quality and price ratio. The same applies to other beauty categories such as vegan skincare, vegan haircare, or even vegan perfumes.