Is 100% PURE Vegan & Cruelty-Free? See 100% PURE Vegan Product List 2024

By Anett Rannamets. Updated: January 2024.
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100% PURE is an American clean skincare brand created to educate people about the importance of pure, natural, and clean ingredients.

100% PURE is a skincare and cosmetics brand that was created in 2005. It was founded by Susie Wang and Ric Kostick, along with James Wang. The brand was established in the United States, specifically in San Jose, California. 100% PURE’s website is https://www.100percentpure.com.

The skincare brand creates effective skincare with pure and naturally pigmented ingredients and does it as environmentally sustainable as possible. But is 100% PURE also vegan?

Is 100% PURE Vegan?

No, 100% PURE is not entirely vegan. The brand still uses some animal-derived ingredients in some of its products. 100% PURE is certified cruelty-free by PETA. Also, 100% PURE is working on going fully vegan in the future.

Right now, every vegan skincare and makeup product from 100% PURE has a vegan sign under the product’s caption. 

100% PURE Vegan Overview

  • Is a vegan brand: no
  • Uses non-vegan ingredients: yes
  • Has a vegan selection: yes
  • Tests on animals: no
  • Sold where animal testing is mandatory: no
  • Has a parent company that tests on animals: no

Does 100% PURE Have Official Vegan Certifications?

No. 100% PURE is not a certified vegan brand as some of 100% PURE’s products still include animal-derived ingredients.

Has 100% PURE Indicated Going Vegan?

Yes. 100% PURE has indicated going fully vegan in the future. According to their customer care, 100% PURE is now in a transitional phase and working on becoming a fully vegan brand. All new product launches will be fully vegan.

Does 100% PURE Test On Animals?

No. 100% PURE does not test on animals. In addition, 100% PURE is not sold where animal testing is required by law. 

Is 100% PURE Certified Cruelty-Free?

Yes. 100% PURE is PETA-certified and cruelty-free. The skincare brand also states its cruelty-free status clearly on its website. 

Who Owns 100% PURE?

100% PURE is an independent skincare and cosmetics brand and does not have a parent company. The brand was founded by Susie Wang, Ric Kostick, and James Wang, and they are the owners of the company.

Which 100% PURE Products Are Vegan?

Although 100% PURE has the plan to go fully vegan in the future, it still has some non-vegan products in its product list. Therefore, we have made a full list of 100% PURE vegan products.

Is 100% PURE Vegan

Full List Of 100% PURE Vegan Products 2024:

Vegan Skincare:

Vegan Haircare and Body Care:

Vegan Face Makeup:

Vegan Eye Makeup:

Vegan Lip Makeup:

Vegan Nail Polish:

FAQ About Is 100% PURE Vegan?

Is 100% PURE vegan?

No, 100% PURE is not entirely vegan. The brand still uses some animal-derived ingredients in some of its products. However, 100% PURE is working on going fully vegan in the future.

Is 100% PURE cruelty-free?

Yes. 100% PURE does not test on animals. In addition, 100% PURE is not sold where animal testing is required by law. 100% PURE is PETA-certified and cruelty-free. The skincare brand also states its cruelty-free status clearly on its website.

Summary

100% PURE, as the name suggests, creates pure, clean, and effective skincare, body care, hair care, and makeup. However, 100% PURE is not fully vegan. 100% PURE still has some products that contain animal-derived ingredients.

However, 100% PURE has taken on the goal of going fully vegan in the future. Until then keep checking in on Vegan Avenue for an updated vegan product list.

See also: Best Vegan Skincare Brands

Anett is a passionate journalist, writer, and magazine editor with almost 7 years of experience. Through engaging articles, she brings kinder and more environmentally-friendly choices closer to everybody.