Is Anastasia Beverly Hills Vegan & Cruelty-Free? See Its Vegan Product List 2024

By Anett Rannamets. Updated: January 2024.
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Anastasia Beverly Hills, a prestigious cosmetics brand celebrated for its eyebrow products and comprehensive makeup line, was founded by Anastasia Soare in 1997. To this day, the brand is privately owned. Anastasia Beverly Hills’ website is

Born in Romania, Soare moved to the United States with a background in art and architecture. Her unique perspective on facial symmetry and aesthetics drove her to makeup. Anastasia Soare’s pioneering approach to eyebrow grooming originated in her Beverly Hills salon. Her emphasis on sharing educational content and engaging with her clients helped establish Anastasia Beverly Hills as an authority in eyebrow care.

With a focus on quality, innovation, and a personalized approach, Anastasia Beverly Hills expanded beyond eyebrow products to offer a wide range of makeup items that cater to diverse skin tones and preferences.

Anastasia Beverly Hills has not only revolutionized eyebrow shaping but has also contributed to reshaping the cosmetics landscape by promoting self-expression and enhancing each person’s personal needs. But is Anastasia Beverly Hills also vegan?

Is Anastasia Beverly Hills Vegan?

No. Anastasia Beverly Hills is not fully vegan but it has some vegan options. In addition, Anastasia Beverly Hills is PETA-certified cruelty-free and does not test on animals. 

Anastasia Beverly Hills Vegan Overview

Is a vegan brand: no
Uses non-vegan ingredients: yes
Has a vegan selection: yes
Tests on animals: no
Sold where animal testing is mandatory: no
Has a parent company that tests on animals: no

Does Anastasia Beverly Hills Have Official Vegan Certifications?

No. Anastasia Beverly Hills is not a vegan brand and has no official vegan certifications from organizations such as The Vegan Society or PETA.

Has Anastasia Beverly Hills indicated going vegan?

No. Anastasia Beverly Hills has not indicated going fully vegan. 

Does Anastasia Beverly Hills Test on Animals?

No. Anastasia Beverly Hills does not test on animals at any stage of production.

Is Anastasia Beverly Hills Certified Cruelty-Free?

Yes. Anastasia Beverly Hills is PETA-certified and cruelty-free. In addition, the brand states on its website that it is not testing on animals anywhere in the world.

Who Owns Anastasia Beverly Hills?

Anastasia Beverly Hills is owned by Anastasia Soare herself, the founder of the brand. Anastasia Soare remains actively involved in the brand’s operations and creative direction. Therefore, Anastasia Beverly Hills is privately owned and has no parent company.

Which Anastasia Beverly Hills Products Are Vegan?

Is Anastasia Beverly Hills Vegan

Not all Anastasia Beverly Hills products are vegan. Therefore, we have made a full list of Anastasia Beverly Hills vegan products below.

The Full List Of Anastasia Beverly Hills Vegan Products

Vegan Eyebrow Products:

Vegan Eye Makeup:

Vegan Face Makeup:

Vegan Lip Makeup:


Anastasia Beverly Hills, founded in 1997 is mostly known for its eyebrow products. Expanding beyond eyebrows, Anastasia Beverly Hills offers a diverse makeup range with a focus on quality and innovation. 

While not fully vegan, the brand provides some vegan options and holds PETA-certified cruelty-free status, refraining from animal testing. 

We hope that all the skincare brands like Anastasia Beverly Hills will take on the goal of going cruelty-free and fully vegan one day. Until then keep checking in on Vegan Avenue for an updated vegan product list.

See also: Best Vegan Makeup Brands, Best Vegan Skincare Brands

Anett is a passionate journalist, writer, and magazine editor with almost 7 years of experience. Through engaging articles, she brings kinder and more environmentally-friendly choices closer to everybody.