Is Aveeno Vegan & Cruelty-Free In 2024?

By Anett Rannamets. Updated: January 2024.
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Aveeno is a skincare brand founded by two American brothers, Albert and Sidney Musher, in 1945. The company was established in the United States and initially began as a brand focused on harnessing the benefits of natural ingredients for skincare. Aveeno was acquired by the healthcare company Johnson & Johnson in 1999. Aveeno’s website is

The Mushers, inspired by their personal experience with oat-based remedies, developed a line of products that utilized finely-milled colloidal oatmeal as a key ingredient. Aveeno’s name is derived from the scientific term “Avena Sativa” which refers to the oat plant. 

The brand’s commitment to using high-quality natural ingredients, especially oats, has been a cornerstone of its product development philosophy. But is Aveeno also vegan?

Is Aveeno Vegan?

No, Aveeno is not vegan. Aveeno uses animal-derived ingredients in its products. In addition, Aveeno tests on animals.

Aveeno Vegan Overview

Is a vegan brand: no
Uses non-vegan ingredients: yes
Has a vegan selection: no
Tests on animals: yes
Sold where animal testing is mandatory: yes
Has a parent company that tests on animals: yes (Johnson & Johnson)

Does Aveeno Have Official Vegan Certifications?

No. Aveeno does not have any vegan certifications. Aveeno is not a vegan brand as it uses animal-based ingredients and tests on animals.

Has Aveeno Indicated Going Vegan?

No. Aveeno has not indicated going vegan. 

Does Aveeno Test on Animals?

Yes. Aveeno tests on animals. The brand, along with its parent company, has acknowledged that it allows testing on animals for its products in instances where it is required by law.

Is Aveeno Certified Cruelty-Free?

No. Aveeno is not certified cruelty-free. Aveeno tests on animals. Despite the brand’s statement of not conducting animal testing, an exception is made for third-party testing in countries that enforce animal testing as a legal requirement.

Who Owns Aveeno?

Aveeno was founded in 1945 by Albert and Sidney Musher. However, in 1999 Aveeno was acquired by the healthcare company Johnson & Johnson. Johnson & Johnson is not cruelty-free. Therefore, Aveeno also has a non-cruelty-free parent company. 

Which Aveeno Products Are Vegan?

None of Aveeno’s products are considered to be vegan as Aveeno tests on animals. 


Aveeno is a skincare brand founded in 1945, with a focus on utilizing natural ingredients for skincare, particularly colloidal oatmeal. However, Aveeno is not considered a vegan brand as it uses animal-derived ingredients and conducts animal testing where it is required by law.

We hope that Aveeno will take on the goal of going cruelty-free and maybe even fully vegan one day.

See also: Best Vegan Skincare Brands

Anett is a passionate journalist, writer, and magazine editor with almost 7 years of experience. Through engaging articles, she brings kinder and more environmentally-friendly choices closer to everybody.