E.l.f. Cosmetics is an American skincare and makeup brand mostly known for its affordable prices and good quality makeup.
E.l.f. Cosmetics, which stands for Eyes Lips Face, was created by Joseph Shamah and Scott Vincent Borba. The brand was founded in 2004. The brand is based in Oakland, California. E.l.f.’s website is https://www.elfcosmetics.com.
E.l.f. creates its product with the idea of “Look good and feel good”. The brand does not use harmful ingredients like phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, hydroquinone, and sulfates. But is E.l.f. Cosmetics also vegan?
Is E.l.f. Cosmetics Vegan?
Yes, E.l.f. Cosmetics is 100% vegan. E.l.f. Cosmetics does not use any animal-derived ingredients in its products. Also, they do not test on animals. E.l.f. Cosmetics is PETA-certified vegan and cruelty-free.
E.l.f. Cosmetics confirms it on its website: “All our formulas are 100% vegan, no animal testing, and made without the nasty bad-for-you stuff.”
Also, for every skincare product you click on, you can also find a vegan sticker in its additional information.
E.l.f. Cosmetics Vegan Overview
- Is a vegan brand: yes
- Uses non-vegan ingredients: no
- Has a vegan selection: yes
- Tests on animals: no
- Sold where animal testing is mandatory: no
- Has a parent company that tests on animals: no
Does E.l.f. Cosmetics Have Official Vegan Certifications?
Yes. E.l.f. Cosmetics is a PETA-certified vegan brand.
Does E.l.f. Cosmetics Test On Animals?
No. E.l.f. Cosmetics does not test on animals. In addition, E.l.f. Cosmetics is not sold where animal testing is required by law.
Is E.l.f. Cosmetics Certified Cruelty-Free?
Yes. E.l.f. Cosmetics is PETA-certified and cruelty-free. In addition, the skincare brand states its cruelty-free status on its website.
Who Owns E.l.f. Cosmetics?
E.l.f. Cosmetics is an independent brand owned by its founders. It does not have a parent company.
Which E.l.f. Cosmetics Products Are Vegan?
As E.l.f. Cosmetics is always 100% vegan and its makeup and skincare are always suitable for vegans, we have made a list with E.l.f. Cosmetics bestselling vegan products.
Bestselling List Of E.l.f. Cosmetics Vegan Products 2024:
Vegan Eye Makeup:
- No Budge Precision Eyeliner
- Lash ‘N Roll Mascara
- Good Vibes Only Eyeshadow Palette
- Lash It Loud Waterproof Mascara
- Brow Lift
- No Budge Shadow Stick
- No Budge Matte Shadow Stick
- No Budge Cream Eyeshadow
- Clear Brow & Lash Mascara
- Instant Lift Brow Pencil
- Ultra Precise Brow Pencil
- Liquid Glitter Eyeshadow
- Liquid Metallic Eyeshadow
- H2O Proof Eyeliner Pen
- Intense Ink Eyeliner
- Wow Brow Gel
- 16HR Camo Concealer
- Hydrating Camo Concealer
- The New Classics Eyeshadow Palette
- Camo Color Corrector
- Shadow Lock Eyelid Primer
- Lock On Liner and Brow Cream
Vegan Lip Makeup:
- Good Vibes Only Shroom Lip Balm
- Lip Lacquer
- O FACE Satin Lipstick
- Glossy Lip Stain
- Hydrating Core Lip Shine
- SRSLY Satin Lipstick
- Bite-size Lip Balm
- Love Triangle Lip Filler Liner
- Ride or Die Lip Balm
- Lip Plumping Gloss
- Liquid Matte Lipstick
- Lip Exfoliator
- Holy Hydration! Lip Mask
- SRSLY Satin Lipstick
- Lip Lacquer
- Mint Melt Gloss
- Game Up Bonus Points Lip Gloss Mask
Vegan Face Makeup:
- Power Grip Primer + 4% Niacinamide
- Power Grip Primer
- Halo Glow Liquid Filter
- Halo Glow Setting Powder
- Good Vibes Only Soft Velvet Primer
- Camo Color Corrector
- Matte Putty Primer
- Luminous Putty Bronzer
- Flawless Satin Foundation
- Hydrating Camo Concealer
- 16HR Camo Concealer
- Camo Powder Foundation
- Camo CC Cream
- Luminous Putty Blush
- Putty Blush
- Putty Bronzer
- Monochromatic Multi Stick
- Poreless Putty Primer
Vegan Moisturizers:
- Holy Hydration! Face Cream – SPF 30
- Holy Hydration! Face Cream
- Blemish Breakthrough Acne Calming Water Cream
- Pure Skin Moisturizer
- Holy Hydration! Eye Cream
- Daily Hydration Moisturizer
- Nourishing Night Cream
- Happy Hydration Cream
Vegan Serums:
- Youth Boosting Advanced Night Retinoid Serum
- SuperRefine 10% Niacinamide Serum
- SuperSmooth 4% AHA Toner
- SuperGlow AHA Peel Pads
- Blemish Breakthrough Triple-Acid Resurfacing Serum
- Blemish Breakthrough Acne Fighting Spot Gel
- Pure Skin Toner
- Gentle Peeling Exfoliant
Vegan Masks:
- SuperPurify Clay Facial Mask
- Dope Dreams Sleeping Mask
- Holy Hydration! Sleeping Mask
- Oil Control Pink Powder Mask
Vegan Cleansers:
- Bounce Back Jelly Cleanser
- Holy Hydration! Makeup Melting Cleansing Balm
- Pure Skin Cleanser
- Blemish Breakthrough Acne Clarifying Cleanser
- SuperClarify Gel Cleanser
- Holy Hydration! Daily Cleanser
FAQ About Is E.l.f. Vegan
Yes, E.l.f. Cosmetics is vegan. The brand confirms it on its website. Quoting E.l.f. Cosmetics: “ … all our formulas are 100% vegan, no animal testing, and made without the nasty bad-for-you stuff.”
E.l.f products have always been vegan except for its makeup brushes. In 2016, however, all of its makeup brushes are also 100% vegan.
No. E.l.f. does not sell in China.
Elf cosmetics are made in China and the United States.
Yes. E.l.f. Cosmetics positions itself as a brand that offers clean beauty products. They have a specific product line called “Clean Beauty” that focuses on using clean ingredients and excludes certain ingredients commonly found in conventional beauty products.
Summary
E.l.f. Cosmetics is best known for its affordable makeup. Plus, E.l.f. Cosmetics creates effective skincare suitable for all skin types. Luckily, E.l.f. Cosmetics is always vegan and cruelty-free.
We hope that other brands like E.l.f. Cosmetics will take on the goal of going fully vegan one day. Until then keep checking in on Vegan Avenue for an updated vegan product list.
See also: Best Vegan Makeup Brands