Is E.l.f. Vegan & Cruelty-Free? See E.l.f. Vegan Product List 2024

By Anett Rannamets. Updated: January 2024.
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E.l.f. Cosmetics is an American skincare and makeup brand mostly known for its affordable prices and good quality makeup.

E.l.f. Cosmetics, which stands for Eyes Lips Face, was created by Joseph Shamah and Scott Vincent Borba. The brand was founded in 2004. The brand is based in Oakland, California. E.l.f.’s website is

E.l.f. creates its product with the idea of “Look good and feel good”. The brand does not use harmful ingredients like phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, hydroquinone, and sulfates. But is E.l.f. Cosmetics also vegan?

Is E.l.f. Cosmetics Vegan?

Yes, E.l.f. Cosmetics is 100% vegan. E.l.f. Cosmetics does not use any animal-derived ingredients in its products. Also, they do not test on animals. E.l.f. Cosmetics is PETA-certified vegan and cruelty-free.

E.l.f. Cosmetics confirms it on its website: “All our formulas are 100% vegan, no animal testing, and made without the nasty bad-for-you stuff.”

Also, for every skincare product you click on, you can also find a vegan sticker in its additional information.

E.l.f. Cosmetics Vegan Overview

  • Is a vegan brand: yes
  • Uses non-vegan ingredients: no
  • Has a vegan selection: yes
  • Tests on animals: no
  • Sold where animal testing is mandatory: no
  • Has a parent company that tests on animals: no

Does E.l.f. Cosmetics Have Official Vegan Certifications?

Yes. E.l.f. Cosmetics is a PETA-certified vegan brand. 

Does E.l.f. Cosmetics Test On Animals?

No. E.l.f. Cosmetics does not test on animals. In addition, E.l.f. Cosmetics is not sold where animal testing is required by law. 

Is E.l.f. Cosmetics Certified Cruelty-Free?

Yes. E.l.f. Cosmetics is PETA-certified and cruelty-free. In addition, the skincare brand states its cruelty-free status on its website.

Who Owns E.l.f. Cosmetics?

E.l.f. Cosmetics is an independent brand owned by its founders. It does not have a parent company.

Which E.l.f. Cosmetics Products Are Vegan?

Is E.l.f. Vegan

As E.l.f. Cosmetics is always 100% vegan and its makeup and skincare are always suitable for vegans, we have made a list with E.l.f. Cosmetics bestselling vegan products.

Bestselling List Of E.l.f. Cosmetics Vegan Products 2024:

Vegan Eye Makeup:

Vegan Lip Makeup:

Vegan Face Makeup:

Vegan Moisturizers:

Vegan Serums:

Vegan Masks:

Vegan Cleansers:

FAQ About Is E.l.f. Vegan

Is E.l.f. vegan?

Yes, E.l.f. Cosmetics is vegan. The brand confirms it on its website. Quoting E.l.f. Cosmetics: “ … all our formulas are 100% vegan, no animal testing, and made without the nasty bad-for-you stuff.”

When did E.l.f. go vegan?

E.l.f products have always been vegan except for its makeup brushes. In 2016, however, all of its makeup brushes are also 100% vegan.

Does E.l.f. sell in China?

No. E.l.f. does not sell in China.

Where is E.l.f. cosmetics made?

Elf cosmetics are made in China and the United States.

Is E.l.f. clean beauty?

Yes. E.l.f. Cosmetics positions itself as a brand that offers clean beauty products. They have a specific product line called “Clean Beauty” that focuses on using clean ingredients and excludes certain ingredients commonly found in conventional beauty products.


E.l.f. Cosmetics is best known for its affordable makeup. Plus, E.l.f. Cosmetics creates effective skincare suitable for all skin types. Luckily, E.l.f. Cosmetics is always vegan and cruelty-free.

We hope that other brands like E.l.f. Cosmetics will take on the goal of going fully vegan one day. Until then keep checking in on Vegan Avenue for an updated vegan product list.

See also: Best Vegan Makeup Brands

Anett is a passionate journalist, writer, and magazine editor with almost 7 years of experience. Through engaging articles, she brings kinder and more environmentally-friendly choices closer to everybody.