Is Eucerin Vegan & Cruelty-Free In 2024?

By Anett Rannamets. Updated: January 2024.
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Eucerin is a popular skincare brand that was founded by Dr. Isaac Lifschütz. He was a German dermatologist who established the Eucerin brand in 1900. The company was founded in Hamburg, Germany. Today, it is owned by Beiersdorf AG. Eucerin’s website is

The primary motivation behind the creation of Eucerin was to develop and provide dermatological solutions for various skin conditions. Dr. Lifschütz was focused on developing high-quality skincare products that would help people with problematic skin. The first product was the Eucerin ointment consisting of lanolin, water, and oil.

Over the years, Eucerin has become synonymous with effective and skin-friendly products, earning a reputation as a reliable brand recommended by dermatologists worldwide. Today, it continues to be a popular choice for individuals seeking dermatologically-tested skincare solutions. But is Eucerin vegan?

Is Eucerin Vegan?

No, Eucerin is not vegan. Eucerin uses animal-derived ingredients in its products. In addition, Eucerin is not cruelty-free as it permits animal testing for its products in situations where it is mandated by law.

Eucerin Vegan Overview

Is a vegan brand: no
Uses non-vegan ingredients: yes
Has a vegan selection: no
Tests on animals: yes
Sold where animal testing is mandatory: yes
Has a parent company that tests on animals: yes (Beiersdorf AG)

Does Eucerin Have Official Vegan Certifications?

No. Eucerin does not have any vegan certifications. Eucerin is not a vegan brand as it uses animal-based ingredients and allows animal tests.

Has Eucerin Indicated Going Vegan?

No. Eucerin has not indicated going fully vegan. 

Does Eucerin Test on Animals?

Yes. Eucerin tests on animals since Eucerin allows animal testing for its products in situations where it is mandated by law. 

Is Eucerin Certified Cruelty-Free?

No. Eucerin is not certified cruelty-free. Eucerin may test on animals, either themselves, through their suppliers, or a third party.

Who Owns Eucerin?

Eucerin is owned by its parent company Beiersdorf AG. Beiersdorf AG is a German multinational company specializing in skincare, personal care, and adhesive technologies. Eucerin is one of the well-known brands under Beiersdorf’s portfolio. 

Beiersdorf AG is not a cruelty-free firm as it allows animal tests in instances where it is mandated by law.

Which Eucerin Products Are Vegan?

None of Eucerin’s products are considered to be vegan as Eucerin allows animal tests on its products. 


Eucerin is a popular skincare brand founded by Dr. Isaac Lifschütz already in 1900. However, Eucerin is not considered a vegan or cruelty-free brand, as it uses animal-derived ingredients in its products and permits animal testing in situations where it is required by law.

We hope that Eucerin will take on the goal of going cruelty-free and fully vegan one day. Until then keep checking in on Vegan Avenue for an updated vegan product list.

See also: Best Vegan Skincare Brands

Anett is a passionate journalist, writer, and magazine editor with almost 7 years of experience. Through engaging articles, she brings kinder and more environmentally-friendly choices closer to everybody.