Juvia’s Place, a famous cosmetics brand celebrated for its vibrant and inclusive makeup products, was founded by Chichi Eburu. The brand’s journey began in 2014 and it’s headquartered in New Jersey, USA. Juvia’s Place website is https://www.juviasplace.com/.
Chichi Eburu, a Nigerian-born entrepreneur and makeup enthusiast, established Juvia’s Place with the goal of creating a cosmetics line that catered to a diverse range of skin tones, which were often underrepresented in the beauty industry.
Her inspiration stemmed from her own experiences struggling to find makeup products that suited her deep skin tone. Determined to fill this gap, she launched Juvia’s Place, focusing on highly pigmented eyeshadows, bold lipstick shades, and vibrant blushes designed to complement a broad spectrum of complexions.
Today, Juvia’s Place is recognized for its colorful and culturally inspired palettes, which pay homage to African heritage and artistry. The brand’s mission to provide high-quality, affordable makeup for all skin tones has earned it a special place in the beauty industry. But is Juvia’s Place also vegan?
Is Juvia’s Place Vegan?
No. Juvia’s Place is not entirely vegan but it has a lot of vegan options. Juvia’s Place only has ONE non-vegan item. Although Juvia’s Place is not certified cruelty-free yet, the brand does clearly state on its website that it does not test on animals.
One item from Juvia’s Place that is NOT vegan:
- Warrior 1 palette
Juvia’s Place Vegan Overview
Is a vegan brand: no
Uses non-vegan ingredients: yes
Has a vegan selection: yes
Tests on animals: no
Sold where animal testing is mandatory: no
Has a parent company that tests on animals: no
Does Juvia’s Place Have Official Vegan Certifications?
No. Juvia’s Place is not a vegan brand and has no official vegan certifications from organizations such as The Vegan Society or PETA.
Has Juvia’s Place indicated going vegan?
No. Juvia’s Place has not indicated going fully vegan yet.
Does Juvia’s Place Test on Animals?
No. Juvia’s Place does not test on animals at any stage of production.
Is Juvia’s Place Certified Cruelty-Free?
No. Juvia’s Place is not certified cruelty-free yet and has no cruelty-free certifications from organizations such as PETA or Leaping Bunny. However, the brand states on its website that it is not testing on animals anywhere in the world.
Who Owns Juvia’s Place?
Juvia’s Place is an independent cosmetics brand founded by Chichi Eburu. Therefore, Juvia’s Place is not owned by a non-cruelty-free parent company.
Which Juvia’s Place Products Are Vegan?
Only one of Juvia’s Place products is not vegan — it’s the Warrior 1 palette. Therefore, we have made a bestselling list of Juvia’s Place vegan products below.
The Bestselling List Of Juvia’s Place Vegan Products
Vegan Face Makeup:
- The Nubian Loose Highlighter – Nubia
- The Nubian Loose Highlighter – Nefertiti
- The Royalty I Loose Highlighter
- The Royalty Ii Loose Highlighter
- Nubian Glow Liquid Luminizer
Vegan Eye Makeup:
- The Rebel Greys Eyeshadow Palette
- The Rebel Army Eyeshadow Palette
- The Rebel Honey Eyeshadow Palette
- The Rebel Mint Eyeshadow Palette
- Garden Of Juvia’s Liquid Liner
Vegan Lip Makeup:
Vegan Fake Eyelashes:
- The Nubian Lashes – Nefertiti
- The Nubian Lashes – Cleopatra
- The Nubian Lashes – Aziza
- The Nubian Lashes – Egypt
- The Nubian Lashes – Kush
Summary
Juvia’s Place is a popular cosmetics brand celebrated for its vibrant and inclusive makeup products. Juvia’s Place was created with the goal of creating a cosmetics line that catered to a diverse range of skin tones, which were often underrepresented in the beauty industry.
While not all of their products are vegan, they offer various vegan options. Juvia’s Place is also cruelty-free, which means they do not conduct animal testing at any stage of their product development.
We hope that all skincare and makeup brands like Juvia’s Place will take on the goal of going cruelty-free and fully vegan one day. Until then keep checking in on Vegan Avenue for an updated vegan product list.
See also: Best Vegan Makeup Brands, Best Vegan Skincare Brands
