Is KVD Beauty Vegan & Cruelty-Free? See KVD Beauty Vegan Product List 2024

By Anett Rannamets. Updated: January 2024.
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KVD Beauty is a well-known beauty brand that offers a wide range of high-quality makeup products, from long-lasting liquid lipsticks to full-coverage foundations and eyeshadow palettes.

The brand is based in the United States in San Francisco and was originally founded by world-famous tattoo artist and entrepreneur Kat Von D in 2008. In 2020, Kat Von D stepped down from the makeup brand and sold her shares. Today, KVD Beauty is owned by Kendo Brands, a subsidiary of LVMH. KVD Beauty’s website is

KVD Beauty products are formulated with natural and high-quality ingredients like plant-based oils, waxes, and pigments. The brand uses innovative formulas that deliver long-lasting and vibrant results, without compromising on ethics or sustainability. But is KVD Beauty also vegan?

Is KVD Beauty Vegan?

Yes, KVD Beauty is 100% vegan. KVD Beauty does not use any animal-derived ingredients. Also, they do not test on animals. KVD Beauty is certified cruelty-free and vegan by PETA.

KVD Beauty Vegan Overview

Is a vegan brand: yes
Uses non-vegan ingredients: no
Has a vegan selection: yes
Tests on animals: no
Sold where animal testing is mandatory: no
Has a parent company that tests on animals: no

Does KVD Beauty Have Official Vegan Certifications?

Yes, KVD Beauty is certified vegan by PETA.

Does KVD Beauty Test on Animals?

No, KVD Beauty company does not test on animals at any stage of production, and it does not sell its products in countries where animal testing is required by law.

Is KVD Beauty Certified Cruelty-Free?

Yes, KVD Beauty is certified cruelty-free by PETA Beauty Without Bunnies program.

Who Owns KVD Beauty?

KVD Beauty was founded by tattoo artist and makeup guru Kat Von D in 2008. However, in 2020, Kat Von D sold her shares in the company to Kendo, a cosmetics brand incubator that is owned by LVMH. Despite this change in ownership, KVD Beauty and its parent company remain cruelty-free.

Which KVD Beauty Products Are Vegan?

Is KVD Beauty Vegan

As all of KVD Beauty’s products are always 100% vegan, we have made a list of KVD Beauty’s bestselling items below.

Bestselling List Of KVD Beauty’s Vegan Products

Vegan Foundations and Concealers:

Vegan Bronzers, Highlighters, And Blushes:

Vegan Makeup Primers And Setting Powders:

Vegan Eyeliners:

Vegan Eyeshadows:

Vegan Mascaras:

Vegan Brow Products:

Vegan Lip Products:

FAQ About Is KVD Beauty Vegan

Is KVD Beauty vegan?

Yes, KVD Beauty is a 100% vegan brand. KVD Beauty does not use any animal-derived ingredients. Also, they do not test on animals. KVD Beauty is certified cruelty-free and vegan by PETA.

Is KVD mascara vegan?

Yes, KVD mascara is vegan. All KVD Beauty makeup products are always 100% vegan.

Is KVD Beauty a clean brand?

KVD Beauty does not advertise itself as a clean makeup brand. However, KVD Beauty has made a commitment to using ingredients that are free from certain harmful chemicals such as parabens, sulfates, and phthalates.


KVD Beauty is a vegan and cruelty-free cosmetics brand that offers a range of high-quality makeup products. The company does not use any animal-derived ingredients or by-products in its products, and it does not test on animals at any stage of production.

We hope that other makeup brands like KVD Beauty will take on the goal of going fully vegan one day. Until then keep checking in on Vegan Avenue for an updated vegan brands list.

See also: Best Vegan Makeup Brands

Anett is a passionate journalist, writer, and magazine editor with almost 7 years of experience. Through engaging articles, she brings kinder and more environmentally-friendly choices closer to everybody.