Is Merit Beauty Vegan & Cruelty-Free? See Merit Beauty Vegan Product List 2024

By Anett Rannamets. Updated: January 2024.
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Merit Beauty was founded by Katherine Power, a successful entrepreneur in the beauty industry. Merit Beauty was launched in early 2021 with the vision of creating a minimalist and effortless beauty line. Merit Beauty is headquartered in Los Angeles, California, United States.

The brand’s emphasis on minimalism, inclusivity, and sustainability reflects Katherine Power’s commitment to creating a beauty brand that resonates with modern consumers seeking a more effortless and mindful approach to beauty. Merit Beauty’s website is

Merit Beauty focuses on formulating products that are gentle on the skin and suitable for all skin types. They strive to use ingredients that provide nourishment and hydration while delivering the desired results. But is Merit Beauty also vegan?

Is Merit Beauty Vegan?

Yes, Merit Beauty is 100% vegan. The company does not use any animal-derived ingredients or by-products in its products. In Addition, Merit Beauty does not test on animals. Rare Beauty is certified cruelty-free by Leaping Bunny.

Merit Beauty Vegan Overview

Is a vegan brand: yes
Uses non-vegan ingredients: no
Has a vegan selection: yes
Tests on animals: no
Sold where animal testing is mandatory: no
Has a parent company that tests on animals: no

Does Merit Beauty Have Official Vegan Certifications?

No. Merit Beauty is a vegan company but they do not have any official vegan certifications by organizations such as The Vegan Society or PETA.

Does Merit Beauty Test on Animals?

No. Merit Beauty does not test on animals at any stage of production, and it does not sell its products in countries where animal testing is required by law.

Is Merit Beauty Certified Cruelty-Free?

Yes. Merit Beauty is certified cruelty-free by Leaping Bunny.

Who Owns Merit Beauty?

Merit Beauty was founded by Katherine Power, a successful entrepreneur in the beauty and fashion industry. Merit Beauty is still primarily owned by Power and therefore, does not have a parent company.

Which Merit Beauty Products Are Vegan?

Is Merit Beauty Vegan

All of Merit Beauty’s products are vegan and do not contain any animal-derived ingredients or by-products. Therefore, we have made a bestselling list of Merit Beauty’s vegan makeup below.

Bestselling List Of Merit Beauty’s Vegan Products

Vegan Face Makeup:

Vegan Eye Makeup:

Vegan Lip Makeup:

Vegan Skincare:


Merit Beauty, founded by Katherine Power in 2021, is a minimalist and effortless beauty brand. Merit Beauty’s products are formulated to be gentle on the skin, suitable for all skin types, and free from harmful chemicals. The brand is 100% vegan, not using any animal-derived ingredients or by-products, and does not test on animals. 

We hope that other brands like Merit Beauty will take on the goal of going fully vegan one day. Until then keep checking in on Vegan Avenue for an updated vegan product list.

See also: Best Vegan Makeup Brands

Anett is a passionate journalist, writer, and magazine editor with almost 7 years of experience. Through engaging articles, she brings kinder and more environmentally-friendly choices closer to everybody.