Morphe, the popular cosmetics brand known for its extensive range of makeup products and brushes, was founded by brother and sister Chris and Linda Tawil. They established the company in 2008, and its origins can be traced back to Los Angeles, California, USA. Morphe’s website is https://www.morphe.com/.
The Tawil siblings wanted to offer a wide variety of makeup products, particularly eyeshadows, and brushes, which are essential tools for creating stunning makeup looks. By doing so, they aimed to empower makeup artists and enthusiasts alike to express their creativity without breaking the bank.
Since its inception, Morphe has become a go-to brand for makeup lovers, renowned for its collaborations with influencers and makeup artists, as well as its trend-setting eyeshadow palettes.
The brand’s commitment to quality and affordability has contributed to its rapid growth and success in the beauty industry, making it a household name among makeup enthusiasts worldwide. But is Morphe vegan?
Is Morphe Vegan?
No. Morphe is not entirely vegan but it has some vegan options.
However, it is important to note, that Morphe has been controversial about vegan products in the past. In 2017, Morphe reformulated one of their popular eyeshadow palettes (Volume II), which had initially been vegan. Back then, Morphe did not communicate this change to their customers which led vegans to resent and avoid the brand.
However, years later, the brand has become more cautious and takes these topics more seriously. Vegan products are specifically listed separately. Still, the decision to purchase products from Morphe and trust the brand is a matter of choice.
Morphe Vegan Overview
Is a vegan brand: no
Uses non-vegan ingredients: yes
Has a vegan selection: yes
Tests on animals: no
Sold where animal testing is mandatory: no
Has a parent company that tests on animals: no
Does Morphe Have Official Vegan Certifications?
No. Morphe is not a vegan brand and has no official vegan certifications from organizations such as The Vegan Society or PETA.
Has Morphe indicated going vegan?
No. Morphe has not indicated going fully vegan yet.
Does Morphe Test on Animals?
Yes. Morphe is cruelty-free. It states its cruelty-free status clearly on its website. We quote:
“Morphe does not condone animal testing in any way. We do not test any of our products on animals. We also do not test any of our ingredients on animals, nor do we allow our manufacturers to do so on our behalf. Instead, we choose to test drive our products on people (with their permission, of course).”
When it comes to cruelty-free status, Morphe has been in the grey area in the past due to being evasive about that topic. It is also worth noting that Morphe has no official certification for its cruelty-free status.
This lack of clarity has raised questions, leaving some consumers uncertain about whether Morphe falls into a somewhat ambiguous category regarding cruelty-free practices. However, now, the brand states its cruelty-free status publicly.
Is Morphe Certified Cruelty-Free?
No. Morphe is not certified cruelty-free by any organizations such as Leaping Bunny or PETA. However, Morphe states its cruelty-free status on its website.
Who Owns Morphe?
Morphe is an independent company. The founders of Morphe, Chris and Linda Tawil, own the majority stake in the company. It is not owned by any specific parent company. Therefore, Morphe does not have a non-cruelty-free parent company.
Which Morphe Products Are Vegan?
Not all Morphe products are vegan. Therefore, we have made a complete list of Morphe vegan products below.
The Full List Of Morphe Vegan Products
Vegan Face Makeup:
- Morphe 2 All A Blur Pore-Perfecting Stick
- Morphe 2 Hide & Peek Concealer
- Morphe 2 Hint Hint Skin Tint
- Morphe 2 Perk Up Cheek & Lip Color
- Morphe 2 Wondertint Cheek & Lip Mousse
Vegan Eye Makeup:
- Morphe 2 Ready For Anything Eyeshadow Palette In Social Butterfly
- Morphe 2 Ready For Anything Eyeshadow Palette In Wall Flower
- Morphe 2 Wink & Wow Nourishing Mascara
- Morphe 2 Ready In 5 Eyeshadow Palette
- Morphe 2 M2 Always Online Gel Liner
- Morphe 2 Gloss Pop Face & Eye Gloss
- Morphe 2 Quad Goals Multi-Palette
Vegan Lip Makeup:
- Morphe 2 Good Talk Blotted Matte Lipstick
- Morphe 2 Lippie Lullaby Lip Mask
- Morphe 2 Glassified Lip Oil
Vegan Brushes:
- Morphe 2 Best Face Foundation Brush
- Morphe 2 Total No Show Concealer Brush
- Morphe 2 The Sweep Life
- Vegan Pro Series Beauty Sponge
- Vegan Pro Series Luxe Powder Puff
- Vegan Pro Series Precision Blending Sponge
- V100
- V102
- V103
- V105
- V106
- V108
- V111
- V112
- V115
- V200
- V202
- V203
- V204
- V205
- V206
- V207
- V300
- V301
- V303
- V305
Vegan Skincare:
- Morphe 2 Keep It Calm Facial Mist
- Morphe 2 Bubbly Fresh Gel-To-Foam Cleanser
- Morphe 2 Lil Pick-Me-Up 3-In-1 Face Mist
- Morphe 2 Restart Detox Face Mask
- Morphe 2 Total Softie Gel Moisturizer
FAQ About Is Morphe Vegan
No. Morphe is not entirely vegan but it has some vegan options.
Yes. Morphe is cruelty-free. It states its cruelty-free status clearly on its website. However, Morphe is not certified cruelty-free by any organizations such as Leaping Bunny or PETA.
No. Morphe has confirmed that it does not sell in mainland China.
Summary
Morphe, the cosmetics brand has made its mark with an extensive range of makeup products and brushes. However, Morphe is not entirely vegan, although it does offer some vegan options. Although the brand lacks official certifications, Morphe is also cruelty-free and states its stance against animal testing on its website.
In the past, the brand faced controversy over reformulating a popular eyeshadow palette without clear communication to customers. Despite this, Morphe has since become more transparent about its vegan products.
We hope that all skincare and makeup brands like Morphe will take on the goal of going cruelty-free and fully vegan one day. Until then keep checking in on Vegan Avenue for an updated vegan product list.
See also: Best Vegan Makeup Brands, Best Vegan Skincare Brands
