Is Proactiv Vegan & Cruelty-Free In 2024?

By Anett Rannamets. Updated: January 2024.
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Proactiv is a skincare brand that was founded by dermatologists Dr. Katie Rodan and Dr. Kathy Fields in 1995. The brand was established in the United States, specifically in California. Proactiv’s website is https://www.proactiv.com/.

Driven by their passion for helping individuals with acne-prone skin, Dr. Rodan and Dr. Fields developed Proactiv with the aim of providing effective and accessible solutions for treating acne. Proactiv’s formulations often feature ingredients such as benzoyl peroxide and salicylic acid, which are known for their acne-fighting properties.

Today, Proactiv offers a range of products tailored to different skin types and concerns, not limited to acne. However, is Proactiv also vegan?

Is Proactiv Vegan?

No, Proactiv is not vegan. Proactiv uses animal-derived ingredients in its products. In addition, Proactiv may use non-cruelty-free ingredients.

Proactiv Vegan Overview

Is a vegan brand: no
Uses non-vegan ingredients: yes
Has a vegan selection: unclear
Tests on animals: no
Sold where animal testing is mandatory:
Has a parent company that tests on animals: no

Does Proactiv Have Official Vegan Certifications?

No. Proactiv does not have any vegan certifications. Proactiv is not a vegan brand as it uses animal-based ingredients.

Has Proactiv Indicated Going Vegan?

No. Proactiv has not indicated going vegan. 

Does Proactiv Test on Animals?

No. Proactiv does not test its final products on animals. However, it does not claim that its ingredients are cruelty-free on not. Therefore, Proactiv remains in the gray area.

Is Proactiv Certified Cruelty-Free?

No. Proactiv is not certified cruelty-free. Proactiv does not test its final products on animals, however, Proactiv does not claim that its ingredients are cruelty-free.

Who Owns Proactiv?

Proactiv is owned by a parent company called Alchmee. Alchmee is a newly rebranded name for The Proactiv Company. The Proactiv Company took a new name in 2021. Alchmee is not considered a cruelty-free firm as it may create with non-cruelty-free ingredients. Therefore, Proactiv is also owned by a non-cruelty-free parent company.

Which Proactiv Products Are Vegan?

None of Proactiv’s products are considered to be vegan as Proactiv may use ingredients tested on animals.

Summary

Proactiv is a skincare brand founded by dermatologists in 1995. Driven by their passion for helping individuals with acne-prone skin, the founders developed Proactiv to provide effective and accessible solutions for treating acne.

While Proactiv focuses on treating acne, it also offers a range of products for different skin types and concerns. However, it’s important to note that Proactiv is not considered a vegan brand as it may use animal-derived ingredients and may not be cruelty-free.

We hope that Proactiv will take on the goal of going cruelty-free and fully vegan one day. Until then keep checking in on Vegan Avenue for an updated vegan product list.

See also: Best Vegan Skincare Brands

Anett is a passionate journalist, writer, and magazine editor with almost 7 years of experience. Through engaging articles, she brings kinder and more environmentally-friendly choices closer to everybody.