Is Smashbox Vegan & Cruelty-Free? See Smashbox Vegan Product List 2024

By Anett Rannamets. Updated: January 2024.
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Smashbox, a prominent cosmetics brand celebrated for its innovative products was founded in 1996 by Dean and Davis Factor. The brand is based in Los Angeles, California. Today, Smashbox is a part of The Estée Lauder Companies. Smashbox’s website is

Dean and Davis’s family’s rich legacy influenced them to venture into the cosmetics industry in makeup artistry. Max Factor, their great-grandfather, was a pioneering figure in the beauty world.

The brand has collaborated with photographers, models, and makeup artists, ensuring that its products met the demands of both everyday consumers and professionals in the spotlight. The Factor brothers’ goal is to offer cosmetics that not only looked stunning in photographs but also held up to the rigors of long hours on set.

With a commitment to innovation, Smashbox introduced iconic products like the Photo Finish Foundation Primer, which quickly gained a cult following. Smashbox caters to a lot of people. But is Smashbox also vegan?

Is Smashbox Vegan?

No. Smashbox is not entirely vegan but it has some vegan options. In addition, Smashbox is PETA-certified cruelty-free, and does not test on animals. 

Smashbox Vegan Overview

Is a vegan brand: no
Uses non-vegan ingredients: yes
Has a vegan selection: yes
Tests on animals: no
Sold where animal testing is mandatory: no
Has a parent company that tests on animals: yes (The Estée Lauder Companies)

Does Smashbox Have Official Vegan Certifications?

No. Smashbox is not a vegan brand and has no official vegan certifications from organizations such as The Vegan Society or PETA.

Has Smashbox indicated going vegan?

No. Smashbox has not indicated going fully vegan. 

Does Smashbox Test on Animals?

No. Smashbox does not test on animals at any stage of production.

Is Smashbox Certified Cruelty-Free?

Yes. Smashbox is PETA-certified and cruelty-free. In addition, the brand states on its website that it is not testing on animals anywhere in the world.

Who Owns Smashbox?

As of 2010 Smashbox Cosmetics is a subsidiary of The Estée Lauder Companies, one of the world’s leading beauty conglomerates. Estée Lauder still allows tests on animals. Therefore, Smashbox has a non-cruelty-free parent company.

Which Smashbox Products Are Vegan?

Is Smashbox Vegan

Not all Smashbox products are vegan. Therefore, we have made a complete list of Smashbox vegan products below.

The Full List Of Smashbox Vegan Products

Vegan Primers And Setting Products:

Foundations And Concealers:

Vegan Eye Makeup:

Vegan Lip Makeup:

Vegan Skincare:


Smashbox was founded in 1996 and is based in Los Angeles, California, and was created to excel both in everyday use and professional settings, particularly in photography. 

While not fully vegan, Smashbox offers some vegan options and is PETA-certified cruelty-free, with no animal testing.

We hope that all the skincare brands like Smashbox will take on the goal of going cruelty-free and fully vegan one day. Until then keep checking in on Vegan Avenue for an updated vegan product list.

See also: Best Vegan Makeup Brands, Best Vegan Skincare Brands

Anett is a passionate journalist, writer, and magazine editor with almost 7 years of experience. Through engaging articles, she brings kinder and more environmentally-friendly choices closer to everybody.