Is Tarte Vegan & Cruelty-Free? See Tarte Vegan Product List 2024

By Anett Rannamets. Updated: March 2024.
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Tarte Cosmetics, a popular makeup and skincare brand, was founded by Maureen Kelly. The female-founded company was established in 1999 with the vision of creating high-performance, natural-based cosmetics that are also cruelty-free. In 2014, the Japanese company KOSÉ acquired Tarte but the CEO remained the same. 

The exact location of Tarte’s founding is in New York City, United States where it is still headquartered. Over the years, Tarte has grown into a well-known brand with a wide range of makeup products, and it has garnered a loyal following of beauty enthusiasts. Tarte’s website is

Maureen Kelly, the founder, wanted to offer makeup products that were not only effective but also gentle on the skin and free from harmful chemicals. But is Tarte also vegan?

Is Tarte Vegan?

No. Tarte is not fully vegan but it has many vegan products. In addition, Tarte is PETA-certified cruelty-free, and does not test on animals.

Tarte Vegan Overview

Is a vegan brand: no
Uses non-vegan ingredients: yes
Has a vegan selection: yes
Tests on animals: no
Sold where animal testing is mandatory: no
Has a parent company that tests on animals: yes (KOSÉ)

Does Tarte Have Official Vegan Certifications?

No. Tarte is not a vegan brand and has no official vegan certifications from organizations such as The Vegan Society or PETA.

Has Tarte indicated going vegan?

No. Tarte has not indicated going fully vegan. 

Does Tarte Test on Animals?

No. Tarte does not test on animals at any stage of production.

Is Tarte Certified Cruelty-Free?

Yes. Tarte is PETA-certified and cruelty-free. In addition, the brand states on its website that it is not testing on animals anywhere in the world.

Who Owns Tarte?

Tarte was founded by Maureen Kelly who remains the CEO of Tarte. However, in 2014 Japanese company KOSÉ acquired Tarte. KOSÉ Corporation is a Japanese beauty and cosmetics company. 

KOSÉ allows animal tests. Therefore, Tarte is owned by a parent company that is not cruelty-free. 

Which Tarte Products Are Vegan?

Is Tarte Vegan

Not all of Tarte’s products are vegan. Therefore, we have made a full list of Tarte’s vegan products below.

Full List Of Tarte’s Vegan Products

Vegan Concealers:

Vegan Foundations:

Vegan Bronzers And Contour:

Vegan Blushes:

Vegan Highlighters:

Vegan Setting And Priming Products:

Vegan Lip Products:

Vegan Eyeshadows:

Vegan Mascaras:

Vegan Eyeliners:

Vegan Eyebrow Products:

Vegan Fake Eyelashes:

Vegan Skincare:

Vegan Hair Care:

Vegan Body Care:

Vegan Makeup Brushes:

  • All of Tarte’s makeup brushes and tools are vegan-friendly.


Tarte Cosmetics, a popular makeup brand founded in 1999, aims to provide high-performance, natural-based cosmetics that are cruelty-free. While not entirely vegan, Tarte does offer many vegan products and holds PETA-certified cruelty-free status. 

We hope that all the skincare brands like Tarte will take on the goal of going cruelty-free and fully vegan one day. Until then keep checking in on Vegan Avenue for an updated vegan product list.

See also: Best Vegan Makeup Brands, Best Vegan Skincare Brands

Anett is a passionate journalist, writer, and magazine editor with almost 7 years of experience. Through engaging articles, she brings kinder and more environmentally-friendly choices closer to everybody.