Too Faced is a popular cosmetics brand known for its whimsical and innovative approach to makeup products. The company was founded in 1998 by Jerrod Blandino and Jeremy Johnson. In 2016, Estée Lauder acquired Too Faced.
Too Faced was founded and headquarters in Southern California, USA. As the brand gained popularity, its presence expanded both domestically and internationally, with offices and distribution centers in various locations worldwide. Too Faced website is https://www.toofaced.com/.
Before Too Faced, many beauty brands focused on conventional and conservative looks. The founding duo wanted to inject excitement and a sense of adventure into the makeup world, encouraging people to experiment and have fun with their beauty routines.
This vision led them to create a brand that celebrates individuality, diversity, and the idea that makeup can be a form of art, ultimately changing the landscape of the cosmetics industry for the better. But is Too Faced also vegan?
Is Too Faced Vegan?
No. Too Faced is not fully vegan but it has some vegan options. In addition, Too Faced is PETA-certified cruelty-free, and does not test on animals.
Too Faced Vegan Overview
Is a vegan brand: no
Uses non-vegan ingredients: yes
Has a vegan selection: yes
Tests on animals: no
Sold where animal testing is mandatory: no
Has a parent company that tests on animals: yes (Estée Lauder Companies)
Does Too Faced Have Official Vegan Certifications?
No. Too Faced is not a vegan brand and has no official vegan certifications from organizations such as The Vegan Society or PETA.
Has Too Faced indicated going vegan?
No. Too Faced has not indicated going fully vegan.
Does Too Faced Test on Animals?
No. Too Faced does not test on animals at any stage of production.
Is Too Faced Certified Cruelty-Free?
Yes. Too Faced is PETA-certified and cruelty-free. In addition, the brand states on its website that it is not testing on animals anywhere in the world.
Who Owns Too Faced?
Too Faced Cosmetics is owned by the Estée Lauder Companies. The Estée Lauder Companies, a multinational conglomerate, acquired Too Faced in 2016. Estée Lauder Companies is a non-cruelty-free firm.
Therefore, although Too Faced remains cruelty-free, it is owned by a non-cruelty-free parent company.
Which Too Faced Products Are Vegan?
Not all Too Faced products are vegan. Therefore, we have made a full list of Too Faced vegan products below.
The Full List Of Too Faced Vegan Products
Vegan Face Makeup:
- Cloud Crush Blush
- Born This Way Flawless Coverage Natural Finish Foundation
- Born This Way 24-Hour Longwear Matte Finish Foundation
- Chocolate Soleil Matte Bronzer
- Diamond Light Highlighter
- Hangover Replenishing Face Primer
Vegan Lip Products:
Vegan Eye Products:
- Better Than Sex Volumizing Mascara
- Better Than Sex Easy Glide Waterproof Liquid Eyeliner
- Killer Liner 36-Hour Waterproof Gel Eyeliner Pencil
- Killer Kajal 12-Hour Longwearing Intense Black Eyeliner
- Damn Girl! 24-Hour Mascara
Vegan Skincare:
Summary
Too Faced is a popular cosmetics brand founded in 1998 and known for its innovative approach to makeup. While not fully vegan, Too Faced offers some vegan options and is certified cruelty-free by PETA.
We hope that all the skincare brands like Too Faced will take on the goal of going cruelty-free and fully vegan one day. Until then keep checking in on Vegan Avenue for an updated vegan product list.
See also: Best Vegan Makeup Brands, Best Vegan Skincare Brands
