
Youth To The People is a skincare brand from California. In recent years, the brand has launched a variety of bestselling skincare products featuring superfood blends from berries and fruits.
As Youth To The People is making waves across beauty communities, we decided to take a deeper look into the company. Our main question: is Youth To The People vegan?
Is Youth To The People Vegan?
Youth To The People is 100% vegan. None of their products include animal ingredients or byproducts. Youth To The People is also cruelty-free and never tests its products on animals.
Using vegan ingredients is one of the core values of Youth To The People and the brand is also certified by PETA and Leaping Bunny. “Pro-Grade Vegan™ skincare” is their main tagline.
That being said, Youth To The People has been acquired by L’Oreal – a company that is not vegan nor cruelty-free. While we don’t expect Youth To The People to change their values because of a new parent company, it’s still good to be mindful of this business decision.
Is Youth To The People Ethical?

Youth To The People is overall an ethical company. Their skincare is certified vegan, natural, clean, and ethically made in the USA. Here are the main facts regarding the company’s ethics and values.
- Brand name: Youth To The People
- Owned by: L’Oreal (from 2022)
- Headquarters: Los Angeles, California
- Vegan: Yes
- Cruelty-free: Yes
- Certifications: Leaping Bunny, PETA
- Other values: recyclable packaging, natural ingredients, clean ingredients, products ethically made in the USA, charitable causes, socially inclusive
Youth To The People has fully committed vegan and cruelty-free skincare by getting official certifications from animal rights organizations. They also advertise their veganism proudly as opposed to just being accidentally vegan.
What we also appreciate about Youth To The People is that they avoid harmful chemicals and their products are ethically made in the USA. The company’s marketing is also highly inclusive in terms of age, race, and gender. YTTP also donates to several charities.
Is Youth To The People A Good Brand?
Youth To The People is a good brand. Their skincare really works as it has a good balance between natural oils and extracts and scientifically-proven ingredients. The formulas are also very skin-friendly and free of harmful toxins.
For more information, you can read our Youth To The People Review here. We have tried and reviewed many of their vegan skincare products and have a variety of them featured on our top lists for vegan skincare.
Youth To The People Vegan Product List
Here are some of the Youth To The People bestselling vegan products in 2024. These products are 100% vegan and have not been tested on animals.
- Kale + Green Tea Superfood Cleanser: Amazon, Sephora
- Superfood Air-Whip Moisture Cream: Amazon, Sephora
- Adaptogen Deep Moisture Cream: Amazon, Sephora
- 15% Vitamin C + Clean Caffeine Energy Serum: Amazon, Sephora
- Triple Peptide + Cactus Oasis Face Serum: Amazon, Sephora
- Retinal + Niacinamide Youth Serum: Amazon, Sephora
- Kombucha + 10% AHA Power Exfoliant: Amazon, Sephora
- Mandelic Acid + Superfood Unity Exfoliant: Amazon, Sephora
- Superberry Dream Cleansing Balm: Amazon, Sephora
- Superberry Hydrate + Glow Oil: Amazon, Sephora
- Superberry Dream Eye Cream: Amazon, Sephora
- Superberry Hydrate + Glow Dream Mask: Amazon, Sephora
- Superclay Purify + Clear Power Mask: Amazon, Sephora
- Yerba Mate Resurfacing Energy Facial: Amazon, Sephora
- Polypeptide-121 Future Cream: Sephora
FAQ About Youth To The People
Yes. Youth To The People is a fully vegan skincare brand.
Yes. Youth To The People is certified cruelty-free and never tests its products on animals.
Youth To The People is owned by L’Oreal.
Summary
We are glad that Youth To The People is a vegan skincare brand through and through. Using exclusively vegan and plant-based active ingredients is a strong part of their value system.
The company steers clear of animal ingredients and never tests on animals, even when required by law. Let’s just hope that their new parent company L’Oreal does not have any effect on the animal-friendly policies of Youth To The People.