12 Best Natural And Organic Vegan & Cruelty-Free Makeup Brands 2024

By Liis Hainla. Updated: January 2024.
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Organic Vegan Makeup

The market for organic cosmetics is booming. People not only want to buy makeup made from natural ingredients but they expect those natural ingredients to be grown without the use of chemical pesticides and not to be genetically modified. Organic is the new natural.

When looking for vegan makeup brands that are organic, you don’t have to look for long. While some organic makeup brands still love to use beeswax, most organic makeup in 2024 is plant-based and animal-free. You can also find organic makeup brands that are entirely vegan.

We have listed the best organic vegan makeup brands in 2024. These companies use a high content of certified organic ingredients that are kind to our skin and planet. Their products are also made without animal ingredients and have not been tested on animals.

12 Best Organic Vegan Makeup Brands

Here are the best natural organic vegan makeup brands right now. From Inika Organic to Juice Beauty, find the best organic vegan makeup for you. Some brands use more certified organic ingredients than others but rest assured, all these companies are clean and chemical-free.

You won’t find any synthetic additives, colorings, parabens, phthalates, mineral oils, and other nasties from these ethical, sustainable, and natural vegan cosmetic brands.

  1. Inika Organic – 100% vegan
  2. Well People – 100% vegan
  3. Athr Beauty – 100% vegan
  4. Sappho – 100% vegan
  5. River Organics – 100% vegan
  6. Lune+Aster – 100% vegan
  7. Seraphine Botanicals – 100% vegan
  8. Juice Beauty
  9. 100% Pure
  10. RMS Beauty
  11. BaeBlu
  12. Ilia Beauty

1. Inika Organic

Inika Organic Vegan Makeup
Courtesy of Inika Organic

Inika Organic is the best organic vegan makeup brand. This Australian-born company is 100% natural with the highest concentration of organic ingredients we’ve seen in any brand. They are certified organic by Organic Food Chain and Australian Certified Organic Standard.

From Inika, we love their mineral face makeup from their organic vegan BB cream to foundation. They also have an excellent selection of organic vegan bronzers, blushes, highlighters, mascaras, and lipsticks. Inika is entirely vegan and loved across all skin types.

  • Vegan: 100% vegan and cruelty-free
  • Organic: certified organic, all-natural, non-GMO
  • Certifications: PETA, The Vegan Society, OFC, ACO
  • Other values: plastic-neutral, halal

Shop on: Amazon, Official site

2. Well People

Well People Organic Vegan Makeup
Courtesy of Well People

Well People is another organic vegan makeup brand we love. Based in Austin, Texas, Well People has a beautiful selection of natural vegan makeup, including organic foundations, blushes, mascaras, and eyeshadows. As of 2023, Well People is fully vegan and cruelty-free.

Everything from Well People is plant-based, non-GMO, and free of parabens, sulfates, mineral oil, talc, fragrance, and a list of other harmful chemicals. They are not big on certified organic ingredients but they do use some organic plant oils such as jojoba oil or castor seed oil.

  • Vegan: 100% vegan and cruelty-free
  • Organic: natural, some organic ingredients, non-GMO
  • Certifications: Leaping Bunny, PETA, EWG
  • Other values: dermatologist-developed, fair-trade factory, made in the USA and Italy

Shop on: Amazon, Ulta

3. Athr Beauty

Athr Beauty Organic Vegan Makeup
Courtesy of Athr Beauty

Athr Beauty is a female-founded organic vegan makeup brand from Arizona. Athr is famous for its organic vegan eyeshadow palettes and lip creams that are made with certified organic ingredients and free of all possible synthetic preservatives, coloring, and fillers.

Athr Beauty uses natural minerals, gemstones, and plant oils to create organic eye and lip makeup that is safe for all skin types, including very sensitive skin. The brand even left Sephora in order to expand the definition of ‘clean beauty’ beyond Sephora’s standards.

  • Vegan: 100% vegan and cruelty-free
  • Organic: certified organic, natural, non-GMO
  • Certifications: PETA, Leaping Bunny, Fair Trade
  • Other values: zero-waste, ethical mica, made in the USA, Canada, and Europe

Shop on: Amazon, Credo Beauty

4. Sappho New Paradigm

Sappho New Paradigm Organic Vegan Makeup
Courtesy of Sappho New Paradigm

Sappho New Paradigm is a Canadian organic vegan makeup brand founded by famous makeup artist JoAnn Fowler. Sappho’s mission is to offer organic cosmetics that are free of carcinogenic chemicals and endocrine disruptors such as parabens or phthalates.

Sappho is a fully vegan brand. We love their organic vegan foundation, setting powder, brow pomade, lip gloss, and refillable eyeshadow singles. The safety-focused brand always specifies the certified organic content of each product and tests for the presence of PFA chemicals.

  • Vegan: 100% vegan and cruelty-free
  • Organic: certified organic, natural
  • Certifications: PETA, EU certified
  • Other values: ethical mica, nanoparticle-free, sustainable packaging, made in Canada

Shop on: Amazon, Official site

5. River Organics

River Organics Organic Vegan Makeup
Courtesy of River Organics

River Organics is a small sustainable vegan organic makeup brand we found on Etsy. It’s such a gem. This local brand makes the most natural vegan makeup products using primarily certified organic plant oils such as coconut oil, shea butter, and cacao seed butter.

All River Organics products are vegan and handmade in Wilmington, North Carolina. We love that the makeup comes in compostable paper tubes. While all-natural, the brand uses synthetic lab-made mica to take a stand against the problematic mica mining industry.

  • Vegan: 100% vegan and cruelty-free
  • Organic: certified organic, all-natural
  • Certifications: Leaping Bunny
  • Other values: plastic-free, zero-waste, palm oil-free, ethical mica, made in the USA

Shop on: Etsy, Official site

6. Lune+Aster

Lune+Aster Organic Vegan Makeup
Courtesy of Lune+Aster

Lune+Aster is a natural vegan makeup brand from Washington DC. While this company does not use certified organic ingredients, this brand is worth mentioning for its natural vegan makeup products that are gentle, nutritious, gluten-free, and hypoallergenic.

From Lune+Aster, we recommend trying out their natural vegan tinted moisturizers, primers, and concealers. They also have some gorgeous vegan lipsticks, lip glosses, and eyeshadow palettes. Lune+Aster is 100% vegan and never tests its products on animals.

  • Vegan: 100% vegan and cruelty-free
  • Organic: natural, some organic ingredients, non-GMO
  • Certifications: none
  • Other values: gluten-free, allergy-tested

Shop on: Amazon, Official site

7. Seraphine Botanicals

Seraphine Botanicals Organic Vegan Makeup
Courtesy of Seraphine Botanicals

Seraphine Botanicals is another natural vegan makeup brand we love. Their makeup is 100% vegan, plant-based, and made from sustainably sourced ingredients. All Seraphine products are hand-blended and made in small batches in the USA.

Similar to Lune+Aster, Seraphine does not focus on certified organic ingredients. Nevertheless, their makeup is natural, chemical-free, non-comedogenic, and loved by sensitive skin types. We especially recommend their natural vegan blushes and lip tints.

  • Vegan: 100% vegan and cruelty-free
  • Organic: natural, some organic ingredients
  • Certifications: PETA
  • Other values: fair trade, small batch production, nanoparticle-free, gluten-free, made in the USA

Shop on: Amazon, Official site

8. Juice Beauty

Juice Beauty Organic Vegan Makeup
Courtesy of Juice Beauty

Juice Beauty is one of our favorite organic vegan skincare brands. This company also offers some amazing certified organic vegan makeup. Juice Beauty is known for their Farm To Beauty concept in which they favor organic ingredients which a locally grown and harvested.

Juice Beauty is not fully vegan as two of their products (USDA Lip Moisturizer and Facial Wash) include beeswax. All their makeup is vegan though and officially certified. From Juice, we love their organic CC cream, mascara, and cream blush.

  • Vegan: all products are vegan, except for USDA Lip Moisturizer & USDA Organic Facial Wash which contain beeswax
  • Organic: certified organic, all-natural, non-GMO
  • Certifications: Leaping Bunny, PETA, American Vegetarian Association, USDA Organic, EWG
  • Other values: farm-to-beauty, recycled packaging, made in the USA

Shop on: Amazon, Ulta

9. 100% Pure

100% Pure Organic Vegan Makeup
Courtesy of 100% Pure

Based in California, 100% Pure is another wonderful organic vegan makeup brand. Their makeup is packed with certified organic ingredients and always colored with natural pigments and fruit tints. 100% Pure offers all face, cheek, eye, and lip makeup products imaginable.

100% Pure is not entirely vegan but the majority of their products are vegan-friendly. In fact, they are currently going through a transition to drop all animal-derived ingredients and become a fully vegan brand. Until then, look for products with a vegan marking.

  • Vegan: not entirely, some products include beeswax, honey, or milk enzymes (the brand is currently transitioning to a vegan brand)
  • Organic: certified organic, natural
  • Certifications: Leaping Bunny, PETA, USDA Organic, NFC Organic, Cosmos, Ecocert
  • Other values: biodynamic, mostly gluten-free, mostly made in the USA

Shop on: Amazon, Official site

10. RMS Beauty

RMS Beauty Organic Vegan Makeup
Courtesy of RMS Beauty

RMS Beauty is a hit organic makeup brand founded by celebrity makeup artist Rose-Marie Swift. While not fully vegan, RMS Beauty is cruelty-free and offers several amazing organic vegan makeup products. The brand uses only the purest raw natural ingredients.

From their vegan selection, we recommend RMS Beauty’s organic vegan cream eyeshadow, powder blush, liquid foundation, and peptide mascara. We like that their products are natural and clean, yet always high-performing and richly pigmented.

  • Vegan: not entirely, some products contain beeswax
  • Organic: certified organic, natural, non-GMO
  • Certifications: PETA
  • Other values: food grade, raw ingredients, gluten-free, PACT recycling, made in the USA

These RMS Beauty products are NOT vegan and include beeswax: Burity Bronzer, Eye Polish, Wild With Desire Lipstick, Lip & Skin Balm, Lip Liner, Lip Shine, Lip2Cheek, Living Luminizer, Tinted Daily Lip Balm, Luminizer x Quad Palette, Master Mixer, Master Radiance Base, Signature Sets Mod & Pop, UnCoverUp Concealer & Cream Foundation

Shop on: Sephora, Credo Beauty

11. BaeBlu

BaeBlu Organic Vegan Makeup
Courtesy of BaeBlue

BaeBlu is a gorgeous organic vegan makeup brand using wildcrafted and fair trade ingredients. BaeBlue was founded by two best friends, Moriah Rader and Mariah Perry to create clean and chemical-free makeup with accessible prices.

From BaeBlu, we love their organic vegan liquid foundation as well as their organic cheek tints and cream highlighters. Instead of chemical preservatives, the brand uses a combination of natural thyme, oregano, and olive leaf oil as natural preservatives.

  • Vegan: all products are vegan, except for Photoshoot CC Cream and Lip Pencil which contain beeswax
  • Organic: certified organic, all-natural, non-GMO
  • Certifications: Leaping Bunny, Ecocert, USDA organic
  • Other values: gluten-free, fair trade, wildcrafted, nanoparticle-free, made in the USA

Shop on: Amazon, Official site

12. Ilia Beauty

Ilia Beauty Organic Vegan Makeup
Courtesy of Ilia Beauty

Ilia Beauty is one of the most successful organic vegan makeup brands of today. Ilia was founded by Vancouver-born Sasha Plavsic who aimed to bring skincare benefits to makeup in a clean and sustainable way. The majority of Ilia’s products are vegan-friendly.

According to some sources, Ilia’s makeup includes up to 85% of certified organic botanicals from controlled organic agriculture. We love their natural vegan makeup, we only wish the brand was clearer about the precise content of organic ingredients in their makeup products.

  • Vegan: not entirely, some products contain beeswax
  • Organic: natural, some organic ingredients
  • Certifications: Leaping Bunny
  • Other values: recycled packaging, mainly gluten-free, made in the USA and Italy

These Ilia products are NOT vegan and include beeswax: Multi-Stick, Illuminator, Pure Eyeliner, Limitless Lash Mascara, Lip Conditioner, Tinted Lip Conditioner, Balmy Tint Lip Balm, Balmy Days Lip Conditioner

Shop on: Amazon, Sephora

Is Organic Makeup Vegan?

Is Organic Makeup Vegan
Courtesy of Inika Organic

Organic makeup is not always vegan. Organic makeup often contains natural animal-derived ingredients such as organic beeswax, honey, pearl powder, or carmine. Beeswax is by far the most common ingredient that makes organic makeup not vegan.

Instead of beeswax, organic vegan brands use a variety of plant oils and waxes such as candelilla wax, carnauba wax, jojoba oil, cocoa seed butter, and shea butter. For shine and pigments, vegan companies use mineral pigments such as mica crystals and iron oxides.

To make sure the organic makeup you are thinking to buy is vegan, it’s best if you prefer products with a clear vegan tag or certified vegan label from organizations like PETA.

What To Look For In Organic Vegan Makeup?

What To Look For In Organic Vegan Makeup
Courtesy of Juice Beauty

When looking to buy organic vegan makeup, always start by checking the ingredient list of each product. Brands can label their products ‘organic’ when in reality, the product can include a bunch of synthetic preservatives with just one organic oil or extract.

We suggest preferring vegan makeup that includes certified organic ingredients. No makeup product is usually 100% organic. But a high concentration of certified organic ingredients ensures most of the product’s ingredients are truly natural, pesticide-free, and non-GMO.

A trustworthy label for finding organic vegan makeup is the USDA Organic Certification. It’s the only standardized framework by the US government that ensures the makeup product is:

  • 100% organic– 100% certified organic content
  • organic – at least 95% certified organic content
  • made with organic – at least 70% certified organic content
  • including individual certified organic ingredients specified on the packaging

Other labels you can trust in terms of the safety of organic vegan products EWG verification or EU Cosmetics Regulation, or safety labels from individual countries. That being said, not all small organic vegan makeup brands can afford expensive labels and they deserve our support as well.

How We Review Organic Vegan Makeup

We review organic vegan makeup based on two criteria. First, we list brands that are 100% vegan and mainly use certified organic, organic, or natural ingredients. Secondly, we review makeup brands that are organic with a good vegan selection.

All organic vegan makeup brands we list are either positively received by us through personal experience or peer recommendations. None of our reviews at Vegan Avenue have been incentivized by any brand or retailer.

FAQ About Organic Vegan Makeup

What makes organic makeup vegan?

Organic makeup is vegan if it’s free from animal-derived ingredients, most commonly organic beeswax and carmine (red pigment derived from crushed insects). Organic vegan makeup cannot be also animal tested.

Where to buy organic vegan makeup?

The best selection of organic vegan makeup is available on Amazon, Sephora, Etsy, and Credo Beauty.

What is the best organic vegan makeup brand?

The best organic vegan makeup brand is Inika Organic.

Is Kjaer Weis vegan?

No, Kjaer Weis is not vegan since most of its products include beeswax. The brand also uses carmine pigment for coloring. Only a handful of Kjaer Weis products are suitable for vegans (e.g. Liquid Foundation, Body Oil).

Summary

Organic vegan makeup is an excellent way to be kind to animals and our planet. The best organic vegan makeup brands use certified organic ingredients from controlled agriculture. Their makeup is free of harmful chemicals and gentle on our skin.

Our favorite organic vegan makeup brands are currently Inika Organic, Well People, Athr Beauty. We also love organic vegan makeup from cruelty-free brands such as Juice Beauty, 100% Pure, and RMS Beauty. Hope you found your new favorite companies from our list.

Thanks for choosing vegan makeup. And thank you even more for choosing clean and natural vegan makeup made from sustainable organic ingredients.

See also: Vegan Mineral Makeup

Main image: courtesy of Inika Organic

My name is Liis. I have been a vegan for a long time and I advocate for the vegan lifestyle. Through Vegan Avenue, I aim to provide quality information about vegan products and bring attention to amazing vegan companies.