Puma joins the league of brands that are slowly but surely beginning to cater to the increasing number of vegan and conscious consumers. The brand has announced its first vegan football boots named “KING Platinum 21 Vegan” which consists of non-animal derived materials.
“We will continue to use Vegan materials in future products as we aim to offer an alternative to traditional leather products. The boot maintains all the key benefits and performance properties of the KING, but utilizes a special new Vegan upper material, which provides fantastic touch properties, comfort, and class synonymous with the PUMA KING.”Florian Nemetz, Senior Product Line Manager Teamsport Footwear
All About KING Platinum 21 Vegan
The new PUMA KING model of vegan football boots by Puma is made exclusively free of animal-derived materials and maintains the signature style, feel and comfort of the King model. According to the brand, this is the special twist to the iconic football boot.
After a ton of research, the brand found a new material that is better than traditional leather in that it is way softer and more durable. The brand claims that the product is more long-lasting which also makes it more sustainable at the end of the day.
The product took two years to create and Puma was also able to get the shoes officially labeled as vegan. The brand has committed to using more vegan materials in the future and is lauded for making this sustainable move.
“For me as a big football enthusiast and former player, it is very satisfying to see how it turned out in the end. It has been an exciting journey to be part of. I am looking forward to continuing to strive for more sustainable and eco-friendly products in the future”, said Florian in a statement.
The Unprecedented Boom In Vegan Industries
The days where veganism didn’t make the cut in mainstream culture are truly behind us. Now, it’s no surprise that with each passing year, consumers are becoming increasingly conscious and making more ethical lifestyle choices. The proof is in the numbers!
A simple search on Google Trends clearly shows the rise of veganism over the last decade and more.
Veganuary is a clear indicator of the rise in veganism. The number of participants for Veganuary rose from 3300 in 2014 to 168,500 in 2018 and exceeded 250,000 in 2019. This means in five years Veganuary has grown to 75 times its 2014 participation.
It doesn’t stop at food. More countries are now banning fur while fashion brands choose to opt for vegan alternatives. Celebrities are also launching their own vegan skincare and beauty brands as vegan skincare becomes the fastest growing sector in vegan cosmetics.
What’s next, you ask? Whatever it is, we’re here for it!