The Body Shop is a globally renowned beauty brand offering a wide range of vegetarian face, body, and skincare products along with makeup and fragrance.
The brand has always presented itself in a conscious light. Not to forget that it was the first beauty brand to introduce cruelty-free cosmetics. Now, The Body Shop is set to go 100% vegan by the end of 2023.
To take it one step further, the brand aims to have its entire product portfolio approved and registered with The Vegan Society’s Vegan Trademark. This trademark is the oldest plant-based certification which is globally trusted and can be found on 56,000 products worldwide, including cosmetics, clothes, food, drink, household items, and more.
Products carrying the Vegan Trademark have not been tested on animals or had any animal products involved in their production, development, or final ingredients.
The Body Shop Goes 100% Vegan & Sustainable
At present, the product formulations at The Body Shop are 100% vegetarian and 60% vegan, the Tea Tree skincare range being one of their best-selling vegan collections. The brand already began rolling out vegan body butter across its global outlets in early 2021.
The company also recently introduced recycled plastic packaging and created a long-standing global Community Fair Trade program.
“For us, this has never been a trend. It doesn’t need to be an expensive habit or an exclusive club. This is about everyday, run-of-the-mill respect for animal life and unconditional love for living creatures”, the brand said in their official statement.
A Move Towards Becoming An Ethical Beauty Company
Lionel Thoreau, the Global Brand Director of The Body Shop feels positive about the move. In a statement, he said: “Our decision to go 100 percent vegan is a natural next step for The Body Shop.
“Thanks to our founder Anita Roddick, we were the first beauty company to fight against animal testing in cosmetics, and the first major global beauty brand to use cruelty-free musk in our fragrances.”
“Vegan beauty is a critical next step in our sustainability and environmental endeavors. This, along with our global refill and in-store recycling programs makes The Body Shop a destination for ethically-minded customers.”