These Viral TikTok Beauty Products Are Vegan

By Anett Rannamets. Updated: January 2024.
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It is the age of TikTok — can’t argue with that. TikTok’s algorithm, short-form video format, diverse creator base, viral challenges, authenticity, and e-commerce integration contribute to its ability to create and drive beauty trends. 

Its highly engaging and rapidly evolving nature has made it a dominant platform for directing beauty sales, as users are influenced by the trends and recommendations they see on TikTok and can make their purchase decisions right after scrolling on TikTok.

Hundreds of beauty products have risen to the top after creators posted 30-second videos for millions of people to see. Usually practical, effective, and extremely budget-friendly, since that is what people are always looking for. But which of these modern world favorites are also consciously made? 

We will take a closer look at some viral TikTok beauty products that are effective and vegan-friendly, allowing you to beautify yourself while supporting ethical and sustainable choices.

All The Viral TikTok Beauty Products But Vegan

It’s not a shame wanting to try TikTok viral products — we know that we wanted to! After all, they are viral for a reason. That is why Vegan Avenue researched the best viral TikTok products and listed all the coolest vegan ones! And we promise to update the list if there is a reason for it. Trends change often and we want to keep up!

Vegan TikTok-Viral Makeup

1. e.l.f. Cosmetics Poreless Putty Primer

Viral TikTok Beauty Products

e.l.f. Cosmetics has been a favorite among beauty enthusiasts for its affordable yet high-quality products. The e.l.f. Poreless Putty Primer became an instant TikTok sensation due to its incredible ability to create a smooth canvas for makeup application. This vegan and cruelty-free TikTok viral primer blurs imperfections minimizes the appearance of pores, and helps makeup last longer. TikTokers rave about its silky texture and the fact that it’s free from animal-derived ingredients.

2. Milani Baked Blush

Viral TikTok Beauty Products

Milani’s Baked Blush has been a TikTok favorite for its gorgeous shades and affordable price point. This TikTok viral blush not only adds a healthy flush of color to your cheeks but is also vegan, making it an excellent choice for those who prefer cruelty-free beauty options. With shades like “Luminoso” and “Dolce Pink” that suit various skin tones, this blush has earned its place as a TikTok beauty staple.

3. Rare Beauty Liquid Blush

Viral TikTok Beauty Products

This TikTok viral blush makes an appearance in almost every makeup tutorial on TikTok, no kidding. A small amount of this Rare Beauty product goes a long way, effortlessly blending with your skin. People absolutely adore it and so do we. Selena Gomez has done great!

4. VeniCare Lip Tattoo

Viral TikTok Beauty Products

This is THE Viral Lip Stain From TikTok. While it’s designed for your lips, folks have gotten creative, of course, by using it for its intended purpose and even as a brow tint or delivering a lasting blush that lasts for up to two or three days. This TikTok viral lip stain also falls into the category of affordable makeup.

5. Kopari Moisturizing Lip Glossy

Viral TikTok Beauty Products

Yeap. TikTok rumor has it — the Kopari Moisturizing Lip Glossy is Billie Eilish’s favorite. And of course, everyone wants to have a part of it. The TikTok viral lip gloss gives the right dose of shine while quenching the lips with intense hydration. It includes shea butter, squalane, and coconut oil, so it also comes to the rescue for dry and chapped lips.

6. Anastasia Beverly Hills Clear Brow Wax

Viral TikTok Beauty Products

Anastasia Beverly Hills Brow Freeze® unveils its most potent brow-holding solution. This TikTok viral brow wax elevates, controls, and molds each strand precisely, achieving the coveted feathered brow appearance you’ve longed for. The universally user-friendly formula ensures a mess-free application and delivers an enduring, ultra-strong hold.

7. Physicians Formula Butter Bronzer

Viral TikTok Beauty Products

Experience the viral bronze from Physicians Formula! This TikTok viral bronzer is enriched with Murumuru Butter, for a luminous Brazilian goddess-like radiance. Enriched with vital fatty acids and pro-vitamins, it gently nurtures and hydrates the skin, leaving it luxuriously smooth.

8. Charlotte Tilbury Flawless Foundation

Viral TikTok Beauty Products

This hit is a weightless, full-coverage foundation that lasts all day and gives the skin a natural matte finish. This TikTok viral foundation combines the smoothing and pore-blurring effects of airbrushing with skincare benefits, thanks to a magical mix of hydrating, anti-aging, and anti-pollution ingredients. TikTok beauty gurus love this Charlotte Tilbury product.

9. Essence Princess Mascara

Viral TikTok Beauty Products

This mascara is on every other TikTok! It delivers a captivating false lash effect with remarkable length, curl, and dramatic volume — perfect for making a statement. The viral mascara from Essence comes with the iconic conical-shaped fiber brush, ensuring flawless volume every time.

10. MILK Makeup Hydro Grip Primer

Viral TikTok Beauty Products

An award-winning hydrating facial primer from MILK is infused with hyaluronic acid that anchors makeup in place for 12 hours. It simultaneously keeps the skin hydrated to ward off makeup breakdown and creasing. It is a staple in TikTok beauty enthusiasts’ makeup bags. Even Selena Gomez’s makeup artist approves!

Vegan TikTok-Viral Skincare

1. Glycolic Acid 7% Toning Solution

Viral TikTok Beauty Products

The TikTok viral toner — Glycolic Acid 7% Toning Solution is a water-based toner formulated with an ideal concentration of this acid. It effectively addresses textural irregularities by eliminating dead skin cells that may obstruct pores. TikTok users also use it for addressing issues such as razor bumps and scalp treatment.

2. The Ordinary Peeling Solution

Viral TikTok Beauty Products

The AHA 30% + BHA 2% Peeling Solution is a skin treatment that helps make the skin brighter and more even. It removes dead skin cells with the help of alpha-hydroxy acids (AHA) and beta-hydroxy acids (BHA). The TikTok viral exfoliator also contains a special ingredient from Tasmanian pepper berries to reduce irritation from the acids. This peel can make your skin smoother, clear out clogged pores, and improve uneven skin tone.

3. Anua Cleansing Oil

Viral TikTok Beauty Products

This is the biggest buzz right now! TikTok is full of people showing how this oil cleanser cleans all of their pores for real! It is designed for acne-prone skin and features a non-comedogenic formula. The TikTok viral cleanser is enriched with plant-based oils like jojoba, olive fruit, and grape seed oils to efficiently remove impurities from your skin while imparting a refreshing and moisturized feel.

4. Sol de Janeiro Brazilian Bum Bum Cream

Viral TikTok Beauty Products

Indulge in luxury! This TikTok viral body cream is fast-absorbing, offers an irresistible fragrance, and is visibly firming. It also leaves a subtle shimmer on the skin. The cream is enriched with potent, caffeine-packed guarana and a harmonious blend of Brazilian skin-loving ingredients. This award-winning formula effortlessly sinks into the skin.

5. Rosemary Oil

Viral TikTok Beauty Products

Rosemary oil is very hot right now! Apparently, it possesses anti-inflammatory and pain-relieving properties that can be utilized by applying the oil to the affected area. However, rosemary oil is THE TikTok viral oil at this moment because it helps with hair growth. And there is scientific evidence that supports the potential benefits of rosemary oil! But be aware that pure essential oils have to be mixed with a carrier oil before applying them on the skin.

6. Castor Oil

Viral TikTok Beauty Products

Castor oil has versatile benefits and TikTok is raving about them! It is primarily used for promoting hair and eyelash growth and moisturizing and softening skin. Additionally, castor oil is believed to have anti-inflammatory properties and can be applied topically to alleviate pain, reduce inflammation, and support wound healing. Some people also use it to moisturize and strengthen nails.

7. Florence By Mills Peel-off Mask
Viral TikTok Beauty Products

This is the pinkest peel-off mask there is! The TikTok viral face mask utilizes purifying charcoal to effectively extract dirt and excess oil, while witch hazel ensures your skin remains lovely and content. Lavender oil adds a soothing touch to create a relaxing atmosphere for the skin. Everybody’s favorite Stranger Things star did good — well done Millie!

8. Juno & Co Clean 10 Cleansing Balm

Viral TikTok Beauty Products

The Clean 10 Cleansing Balm is an exceptional oil-based cleanser formulated for all skin types, designed to effortlessly dissolve makeup. It even eliminates waterproof makeup. The advanced technology employed in this TikTok viral cleanser ensures a deep cleanse without compromising the skin’s natural oils.

9. First Aid Beauty Bump Eraser Body Scrub
Viral TikTok Beauty Products

This scrub is gentle even on sensitive skin. It works quickly, thanks to Glycolic and Lactic acids (10% AHAs combined) that help renew the skin’s top layer. Plus, the TikTok viral face scrub gets rid of bumps, rough patches, and scaly areas.

10. Peach & Lily Acne Spot Dots

Viral TikTok Beauty Products

Everyone loves these small, clear, and fast-working pimple stickers. They soak up pimples that are forming or already there. The TikTok viral spot dot is like a protective sticker that stops you from picking at the pimple. It also helps reduce swelling, making the pimple visibly smaller in less than a day.

FAQ About TikTok Viral Beauty Products

What are popular TikTok makeup products?

TikTok has made a lot of makeup products viral. For example, e.l.f. Cosmetics Poreless Putty PrimerRare Beauty Liquid Blush, Milani Baked Blush, Anastasia Beverly Hills Clear Brow Wax, and Physicians Formula Butter Bronzer.

What is TikTok viral drugstore makeup?

You can find the best picks of drugstore makeup with the help of TikTok. One of the most popular and viral drugstore makeup products from TikTok is definitely the Essence Princess Effect Mascara. It’s affordable but does wonders.

What are popular TikTok skincare products?

TikTok has made a lot of skincare products viral. For example, The Ordinary’s Glycolic Acid 7% Toning Solution, rosemary oil, castor oil, Juno & Co Clean 10 Cleansing Balm, and First Aid Beauty Bump Eraser Body Scrub.


In the age of TikTok, the platform’s algorithm, short video format, diverse creators, viral challenges, authenticity, and e-commerce integration have made it a powerhouse for driving beauty trends and sales. TikTok has catapulted numerous beauty products to fame, many of which are not only practical and budget-friendly but also consciously made and vegan-friendly.

Some notable TikTok-viral vegan beauty products include e.l.f. Cosmetics Poreless Putty Primer, Milani Baked Blush, Rare Beauty Liquid Blush, Anastasia Beverly Hills Clear Brow Wax, Essence Princess Effect Mascara, MILK Makeup Hydro Grip Primer, Glycolic Acid 7% Toning Solution, rosemary oil, and so many more.

Fingers crossed that TikTok will show even more vegan and cruelty-free products to its users. Vegan Avenue will keep on hoping … And updating the TikTok viral beauty product list, so keep on checking!

See also: Best Vegan Makeup BrandsBest Vegan Skincare Brands

Anett is a passionate journalist, writer, and magazine editor with almost 7 years of experience. Through engaging articles, she brings kinder and more environmentally-friendly choices closer to everybody.