Korean loved vegan beauty brand d’Alba is seeing smashing sales records of its White Truffle First Spray Serum with over 10 million bottles of the “magic potion” sold.
The premium vegan skincare brand is quite renowned for its vegan serum. d’Alba manufactures all its products in Korea and is known for launching a thematic collection each season. Its recent line-up called “Skin Gourmet” is inspired by a European formal dinner made with decadent white truffles.
Vegan Cosmetics Market On The Rise
Now, with a 260% increased sales since 2020, the K-beauty brand has been ranked no 1 in the mist category by platforms such as Naver Shopping, Coupang, and Olive Young. In particular, the global markets are continuously seeing a high record of sales with the increasing demand for vegan skincare.
Countries like the United States, Japan, and Russia are among the markets that have helped d’Alba grow and expand globally with increased rates of 950% compared to 2020. Giant online retailer Amazon USA has also shown a notable increase in sales for the White Truffle First Serum and has recently opened a global brand mall to promote products from d’Alba to more customers.
Premium Vegan Skincare By d’Alba
d’Alba provides skincare at reasonable prices by minimizing the distribution stage, all the while maintaining excellent quality by infusing the finest Italian white truffles in all their products from the collection.
The products are high in antioxidants and dermatologically tested for safe use. The brand has reached out for certification of the Italian vegan V-label, thus catering exclusively to increasing numbers of conscious consumers and growing in popularity.
As a matter of fact, d’Alba has been awarded a first place of vegan influence and value among 25 vegan cosmetic brands surveyed by the Korea Reputation Institute in February 2022.
Jae-hoon Myeong, Team Leader of d’Alba’s Overseas Marketing Team says, “You can easily find top celebrities and makeup artists using d’Alba on social media, and it is quickly growing fame in the US market. The mists, sunscreens, serums, and creams especially are getting great feedback. Recently, it has been ranked in the Top 100 of the serum, mist, and sunscreen categories on Amazon, strengthening its position as a premium vegan cosmetics brand.”
d’Alba currently has plans to make the most of the support extended by its customer base to expand much more in the global market in 2022.