6 Best Vegan & Cruelty-Free Contouring Products 2024

By Liis Hainla. Updated: January 2024.
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Vegan Contouring Products

Contouring is a form of art. Contouring allows you to sculpt your face and add more dimensions to your complexion using beautiful shadow and light interplay.

Today, you can also contour using only vegan makeup. You do not need animal ingredients to define and highlight your features. Plant-based ingredients can do that, too.

Check our list to find your favorite vegan contouring products from vegan contour kits to vegan contour palettes, creams, sticks, and more.

Rest assured, all contouring products below are vegan and cruelty-free, meaning they are free of animal-derived ingredients and have not been tested on animals.

See also: Vegan Bronzers

Best Vegan Contouring Products

Here are the best vegan contouring products for 2024.

  1. Best Kit: Aesthetica Cosmetics Cream Contour Kit
  2. Best Palette: KVD Shade + Light Face Contour Palette
  3. Best Stick: Milk Makeup Sculpt Cream Contour Stick
  4. Best Cream: Tower 28 Sculptino Soft Cream Contour
  5. Best Liquid: Milani Conceal + Perfect Liquid Contour
  6. Best Brush: Real Techniques Sculpting Brush

Best Vegan Contouring Kit

1. Aesthetica Cosmetics Cream Contour Kit

Aesthetica Cosmetics Cream Contour Kit Vegan Contouring Kit
Courtesy of Aesthetica

Aesthetica’s Cream Contour Kit is the best vegan contouring kit. It’s smooth, creamy, and blendable, and allows you to create the perfect sculpted look with highlighting and contouring shades. The kit is made for all face shapes and comes with clear step-by-step instructions.

  • What we like: smooth texture, blends well
  • What we don’t like: runs out quite fast
  • What other reviews say: affordable, great for beginners, not smudgy, goes on silky smooth, shades fit a wide variety of complexions

Key ingredients: mica, synthetic beeswax | Finish: natural matte | Features: vegan, cruelty-free, refillable, talc-free, paraben-free, gluten-free

Shop on: Amazon, Walmart

Best Vegan Contouring Palette

2. KVD Beauty Shade + Light Face Contour Palette

KVD Shade + Light Face Contour Palette Vegan Contouring Palette
Courtesy of KVD Beauty

KVD Shade + Light is our favorite vegan contouring palette. Both brightening and contouring shades look amazing and give your face a well-defined natural look. Seasoned contourers will love that the vegan palette is refillable and customizable with removable pans.

  • What we like: very natural matte result
  • What we don’t like: formula can break apart
  • What other reviews say: rich pigment, easy to blend, natural and seamless, long-wearing, works also as eyeshadow, powder texture feels light on the skin

Key ingredients: wild rose extract, safflower seed oil, vitamin E | Finish: matte | Features: vegan, cruelty-free, refillable, paraben-free

Shop on: Sephora, Ulta

Best Vegan Contouring Stick

3. Milk Makeup Sculpt Cream Contour Stick

Milk Makeup Sculpt Cream Contour Stick Vegan Contouring Stick
Courtesy of Milk Makeup

Milk’s Sculpt is our favorite vegan contour stick. For one, all its shades are matte and cool which is a must for good contouring. It goes on smooth and melts well into the skin leaving a natural finish. The plant-based ingredients hydrate and nourish the skin during the day.

  • What we like: beautiful cool shades, glides on smooth
  • What we don’t like: faulty packaging, the cap can break off
  • What other reviews say: blends like butter, cool-toned, non-orangey shades, good shade range, quick and easy to apply

Key ingredients: thyme extract, sunflower seed oil | Finish: matte | Features: vegan, cruelty-free, clean, natural, paraben-free, gluten-free, synthetic fragrance-free

Shop on: Sephora, Official site

Best Vegan Contouring Cream

4. Tower 28 Sculptino Soft Cream Contour

Tower 28 Sculptino Soft Cream Contour Vegan Contouring Cream
Courtesy of Tower 28

Tower 28 Sculptino is the best vegan contouring cream. It’s soft and creamy and blends like a dream. The shades match a variety of skin tones, so the result is natural and seamless. The cream is clean, fragrance-free, and uses natural ingredients like mango seed butter.

  • What we like: natural finish, clean ingredients
  • What we don’t like: too greasy for oily skin
  • What other reviews say: creamy, highly blendable, you can apply only with fingers, a bronzer and contouring product in one, ideal for no makeup look, warm but not shiny

Key ingredients: mango seed butter, castor seed oil, green tea extract | Finish: natural | Features: vegan, cruelty-free, clean, natural, silicone-free, fragrance-free, gluten-free

Shop on: Sephora, Official site

Best Vegan Contouring Liquid

5. Milani Conceal + Perfect Liquid Contour

Milani Conceal + Perfect Liquid Contour
Courtesy of Milani Cosmetics

If you are looking for a great vegan liquid contouring product, Milani has the best option. This vegan contourer is loved for its rich pigment and high blendability. The shades run a bit warm and bronzer-y but the Toffee shade works well for sculpting and defining.

  • What we like: melts into the skin, streak-free finish
  • What we don’t like: some shades are too warm
  • What other reviews say: easy to apply, clean application, blends immediately, doesn’t crease, works well under a setting powder

Key ingredients: mica, glycerin | Finish: natural | Features: vegan, cruelty-free, made in the USA

Shop on: Amazon, Ulta

Best Vegan Contouring Brush

6. Real Techniques Sculpting Brush

Real Techniques Sculpting Brush Vegan Contouring Brush
Courtesy of Real Techniques

Contouring is easiest with a good brush. Our favorite vegan contouring brush is angled to reach all corners of the face. This vegan makeup brush is lightweight yet dense, making blending a joy. It’s best for liquid and cream contouring products and it gives a natural soft finish.

  • What we like: best shape for contouring, affordable
  • What we don’t like: not the best for powders
  • What other reviews say: accesses all parts of the face, quick to blend with, natural streak-free result, easy to clean

Key ingredients: UltraPlush synthetic bristles | Features: vegan, cruelty-free, aluminum ferrule

Shop on: Amazon, Walmart

Best Vegan Contouring Brands

Vegan Contouring Brands
Courtesy of Aesthetica

These brands have the best collection of vegan contouring products.

  • Aesthetica: 100% vegan and cruelty-free brand with the best selection of vegan contouring palettes with step-by-step instructions.
  • Milk Makeup: Milk is another fully vegan brand with lots of multifunctional creamy vegan contouring, bronzing, and highlighting sticks.
  • E.l.f. Cosmetics: the most affordable vegan makeup brand with a wide variety of vegan contouring products, bronzers, and highlighters.
  • Tarte: Tarte is not fully vegan but they offer many good vegan makeup products and brushes for contouring, concealing, and highlighting.

What Makes A Contouring Product Vegan?

What Makes A Contouring Product Vegan
Courtesy of Tower 28

A contouring product is vegan if it is free of animal-derived ingredients such as beeswax or carmine. Vegan contouring products are also not tested on animals or contain ingredients that have been defined by animals.

The typical ingredients that make a contouring product not vegan are:

  • Beeswax: a secretion from honeybees, beeswax is often added to contouring products to make them softer and creamier
  • Carmine: a pigment from crushed red beetles, carmine can be included in reddish blush parts of contouring palettes
  • Guanine: guanine is a shine agent from fish scales often added to highlighting sections of the contouring kits
  • Glycerin: glycerin can be both plant-based and animal fat-derived, it’s a popular emollient in makeup products including contouring products

To make sure the contouring product you are buying is vegan and cruelty-free, look for vegan stickers, or better yet, certified vegan labels on the packaging or producer’s website.

What To Look For In Vegan Contouring Products?

When choosing the right vegan contouring product for your skin, first make sure the product’s texture fits your skin type. Dry skin should opt for creamier vegan contouring products as powdered contourers can dry out your skin even more.

With oily and blemish-prone skin, make sure the vegan contouring product is not too rich and creamy, so it wouldn’t end up clogging your pores and causing breakouts. Sensitive skin types should prefer gentle and fragrance-free vegan contouring products.

As with every contouring product, vegan contouring products come in all shapes and sizes. if you are just beginning to contour, choose vegan contouring kits with specific instructions, or go for simple one-shade or two-shade vegan contouring palettes.

How We Review Vegan Contouring Products

We pick out the best vegan contouring products by evaluating them through the following criteria:

  • Ingredients: The more natural and chemical-free the vegan contouring product is, the better it works for all skin types. A contouring product should not irritate the skin.
  • Blendability: Contouring products are mainly judged by how well they blend into the skin and how natural the end results look. We love creamy and well-blending textures.
  • Shade range: We prefer vegan contouring products that offer something to every skin tone from the fairest to the darker and deeper skin tones.
  • Easy to use: Contouring should not be a full-time job. We like simple vegan palettes and kits that even beginners can easily manage with.
  • Average rating: The experiences with vegan contouring products vary greatly, so we only list products with a good average rating from the beauty community.

Why Trust Us

At Vegan Avenue, we review vegan contouring products by trying them out on our skin. We also trust the recommendations and reviews of established makeup artists and beauty influencers. None of our reviews have been incentivized by the brand or retailer.

FAQ About Vegan Contouring Products

Are contouring products vegan?

Contouring products are not always vegan. Sometimes contouring products include animal-based ingredients such as carmine and/or are animal tested.

Where to buy vegan contouring products?

The best selection of vegan contouring products is available on Amazon, Ulta, and Sephora. Just look for contouring products with vegan and cruelty-free markings.

What is the best vegan contouring product?

The best vegan contouring product is the Aesthetica Cosmetics Cream Contour Kit.

Is Smashbox Cali Contour Face Palette vegan?

No. The Palette is not vegan and includes animal-derived carmine.

Is Fenty Beauty Match Stix Contour Skinstick vegan?

Skinstick has both vegan and non-vegan options. The following Skinstick shades are vegan: Soft Amber, Amber, Amber Suede, Suedish, Mocha, Truffle, Espresso, Ebony, and Caviar.

Is Patrick Ta Major Sculpt Crème Contour & Powder Bronzer Duo vegan?

No. This product includes beeswax and is falsely labeled vegan on Sephora.


While not all contouring palettes are vegan, there are many vegan and cruelty-free options on the market today. Above all, we like vegan contouring products from Aesthetica, KVD Beauty, Milk Makeup, and Milani.

Whether you prefer a vegan contouring kit or a simple one-shade vegan contouring stick, hope you found something suitable from our list. As we keep trying new vegan-friendly contouring products, we will keep this list updated with our favorites.

See also: Vegan Highlighters

My name is Liis. I have been a vegan for a long time and I advocate for the vegan lifestyle. Through Vegan Avenue, I aim to provide quality information about vegan products and bring attention to amazing vegan companies.