Vegan Cosmetics Industry Statistics 2024

By Liis Hainla. Updated: January 2024.
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Vegan Cosmetics Industry Statistics

Demand for vegan cosmetics is surging. The global vegan cosmetics market is estimated to grow between 5.1% and 6.3% a year and is set to reach $20.80 billion by 2025. (1,2) The US vegan cosmetics industry market is already $4.1 billion in 2020. (2)

Vegan cosmetics consist mainly of vegan makeup, vegan skincare, hair care (such as vegan shampoos), oral care, perfumes and body care (such as vegan body lotions) categories.

Quick facts and highlights:

  • The global vegan cosmetics market size was roughly $17 billion USD in 2022
  • 17 billion represents only around 3.4% of the global cosmetics market
  • The US is 27% of the global vegan cosmetics market at $4.6 billion
  • The global market grows between 5.1% and 6.3% a year
  • Chinese market is estimated to grow at 7.9%, Canada 4.6%, Germany at 3.2% and Japan 2.8%
  • The global market is set to reach $20.80 billion by 2025. Other estimates have it at $21.40 billion by 2027. Research published in 2022 estimates the vegan cosmetics market reach 26.2 billion by 2030.
  • 41 countries have banned animal testing for cosmetics
  • Consumers are willing to pay more for vegan cosmetics
  • Nearly 70% of North Americans claim they are more likely to use vegan and cruelty free cosmetics labelled as vegan

Vegan Cosmetics Market

We have compiled all relevant vegan cosmetics market statistics on this page.

Global Vegan Cosmetics Estimated Market Size Between 16.8 Billion and 17.3 Billion USD In 2022.

The global cosmetics market is over $500 billion USD so the percentage of the vegan market from the total is only 3.4%. The market is forecasted to grow to $21.4 billion by 2027. (2) Other studies have found the market to reach $20.8 billion by 2025 (1), and 26.2 billion USD by 2030 (13).

The US represents 27% of the vegan cosmetics market

US figure is $4.6 billion from the $17.3 billion total. China is 17.4% at $3 billion. This figure might surprise some, since until recently China demanded all imported cosmetics to be tested on animals.

China is estimated to grow fastest experiencing a growth rate of 7.9%

In the year 2022 the chinese vegan cosmetics market is $3 billion. However, with the highest growth rate, China is set to become the largest market by the end of 2020s. China removed mandatory animal testing for imported products only in May 2021.

Skincare segment grows faster than makeup segment

Vegan skincare experiences higher growth rate than vegan makeup. Skincare is set to grow 5.6% CAGR while makeup is only growing at 4.6%. Hair care comes in between at 5.1%. Skincare represents 36% of the cosmetics market while makeup is 14% of the total.

80% of new vegan items that were launched in 2020 belonged to the beauty category

In the U.K. 80% of the new products that were launched in the vegan category were beauty products. That figure goes down slightly for other markets: 62% in Germany and 40% in US. Other categories experiencing higher than normal growth include footwear.

Overall, of all vegan products available online, 66% were from beauty sector in the US and 69% in the U.K. (3)

Companies are reporting increased demand for Vegan Cosmetics

Many companies have reported growth in demand for vegan products. Here are some highlights: During veganuary 2019 Superdrug reported an increased demand of 750%. (4) Boots reported 56% for vegan related searches in 2019. (5)

Globally, between 2014 and 2019 there were an increase of 175% of vegan cosmetic launches. Hourglass reported that “vegan” was their most searched keyword on their site. Unilever on the other hand made a goal that by 2020 20% of their products are vegan. In 2018, The Body Shop sold 300 million vegan products in the U.K. (6)

Mintel’s Global New Products Database vegan launches more than doubled from 2013 to 2018. (7)

In 2022, Seven US states have banned the sale of cosmetics tested on animals

States that have banned animal testing include: California, Hawaii, Illionois, Maine, Maryland, Nevada, and Virginia. California was the first to ban. New jersey is set to ban the sale on March 1st 2022.

Other states are also preparing similar laws, namely New York, which would increase the momentum for wider legislation.

41 Countries have banned animal testing for cosmetics.

In 2021, Mexico became the first North American country to ban animal testing for cosmetics. Countries from the EU form a signifcant part of the 41 countries that have banned animal testing for cosmetics. (8) 7 states in the US and 10 states in Brazil have also a ban in place.

Consumers are willing to pay more for plant-based products

Consumers are willing to pay more for plant-based products. (9,10). Millenials and Gen Z are the largest consumer segments behind plant-based choices, including vegan cosmetics. Also, vegans as a consumer demographic are likelier to have higher incomes.

Drivers for growth are increasing interest in sustainable choices and veganism in general and increased awereness of animal welfare

Drivers for growth are Increase veganism, interest in animal welfare, sustainability, cleaner choices, and the so called “ethical consumerism”. In addition, consumers are more concerned about health and safety of their cosmetics.

70% of North American consumers more likely to use vegan products

Nearly 70% of the Nort American population have claimed they are more likely to use vegan or cruelty free products. (11)

Average annual expenditure on cosmetics is around 200 dollars

Average annual expenditure on cosmetics is around 200 dollars. (12)

Frequently Asked Questions

vegan cosmetics industry statistics graph
How big is the vegan cosmetics market?

in 2022, it was $17 billion USD, up from $15.1 billion in 2021.

Does the Vegan skincare market grow?

yes, the vegan skincare market grows globally annually in between 5% and 6%.

What is the largest vegan cosmetics market?

The US is the largest vegan cosmetics market with a 27% market share. China is set to become the largest market by 2030. Chinese market grows 7.9% annually compared to 5% of the US market.

Sources and References:

  • (1) Statista: “Global vegan cosmetics market size 2018-2025”
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  • (2) Market Glass: “Global Vegan Cosmetics Industry”
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  • (3) fashionabc: “Vegan Fashion: A Market Trend On The Rise”
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  • (4) Cosmetics Business: “Veganuary helps Superdrug’s sales soar”
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  • (5) Telegraph: “The ageless guide to vegan beauty”
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  • (6) Marketing Week: “Vegan beauty: How conscious consumers are driving innovation in ethical cosmetics”
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  • (7) Mintel: “How can beauty companies make the most of veganism’s rising popularity?”
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  • (8) hslf: “In major win for animals, Mexico bans animal testing for cosmetics”
    Available at:
  • (9) Market Research: “Key Consumer Trends Powering the Plant-Based Market”
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  • (10) Factmr: “Vegan Beauty Products Market”
    Available at:
  • (11) Future Market Insights: “Vegan Cosmetics Market”
    Available at:
  • (12) Statista: “U.S. household expenditure on cosmetics, perfume and bath products 2010-2020”
    Available at:
  • (13) Grand View Research: “Vegan Cosmetics Market Size Worth $26.16 Billion by 2030”
    Available at:

My name is Liis. I have been a vegan for a long time and I advocate for the vegan lifestyle. Through Vegan Avenue, I aim to provide quality information about vegan products and bring attention to amazing vegan companies.