Vegan Eyeshadows: Best Vegan Eyeshadow Brands 2023

By Liis Hainla. Updated: January 2023.
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Vegan Eyeshadow

Eyeshadow is a great form of self-expression. And in 2023, we want to express ourselves without harming any innocent animals.

Luckily, vegan eye makeup is taking on the world. We are most excited to bring you the best vegan eyeshadow brands right now. 

Enjoy beautiful vegan eyeshadow pigments and vegan eyeshadow palettes brought to you by beautiful plants.

What Makes Eyeshadow Vegan?

What Makes Eyeshadow Vegan

Vegan eyeshadow is free from animal-derived ingredients. Vegan eyeshadows are also not tested on animals or contain any ingredients tested on animals. 

The typical ingredients that make an eyeshadow non-vegan are carmine, guanine, and glycerin.

  • Carmine: pigmented red dye derived from crushed bright red female insects called cochineal (beetle)
  • Guanine: shine agent derived from the skin and scales of fish
  • Glycerin: binding agent derived animal fats (can be also vegetable-derived)

Instead of carmine, vegan brands use plant-based red colorings such as iron oxides, anthocyanins, and beetroot.

To achieve shimmer in eyeshadows, vegan brands replace guanine with natural mica crystals and synthetic pearls.

For a soft and smooth consistency, animal glycerin is usually replaced by vegetable glycerin, coconut oil, or shea butter.

Numerous eyeshadows today are still tested on animals or contain weird animal-based components. 

To be sure your eyeshadow is vegan, always look for the leaping bunny sticker or vegan society sign when shopping for cosmetics. 

What To Look For In Vegan Eyeshadow?

What To Look For In Vegan Eyeshadow

The best kind of vegan eyeshadow is primarily made with clean and natural ingredients.

Even if you do not have sensitive skin, putting harsh additives so close to your eyes is hardly a good idea.

If possible, prefer vegan eyeshadow that is free of potential skin irritants such as parabens, sulfates, gluten, and fragrance.

Choosing The Right Shade

For the best eye makeup result, match your vegan eyeshadow with your skin tone and eye color.

Dark complexions benefit more from bright vegan eyeshadows than soft ones. Fair skin, on the other hand, should avoid gray and smoky tones.

In terms of eye color, there are no set rules but some general guidelines. Certain eyeshadow shades just bring out your eye color better.

Warm and rusty colors contrast blue eyes well and violet tones look good on green eyes. Silver and smoky tones go beautifully with gray eyes.

Most colors compliment brown eyes well. We especially like brown eyes with gold, brown, burgundy, or navy vegan eyeshadow.

Best Brands For Vegan Eyeshadow

We’ve put together a long but really exciting list of the best vegan eyeshadows. Happy experimenting!

Athr Beauty

Athr Beauty Vegan Eyeshadow

Vegan eyeshadows from Athr Beauty are the best. The formulas are high-pigmented with the perfect luster. Their buttery texture gives the result with one swipe only. 

The Californian brand is 100% vegan and cruelty-free. They offer mostly vegan eyeshadow palettes with a few selected singles here and there.

All Athr Beauty eyeshadows are organic, clean, gluten-free, and formulated without talc, parabens, nanoparticles, and fragrance.

Infused with crystal gemstones, their Rose Quartz palette is one of the most popular vegan eyeshadow palettes amongst vegans. 

For a little extra color, go for Joshua Tree or Moonlight Crystal Palette. They offer a variety of twelve vibrant matte shades, including yellow, purple, and green.

We love their:

Rose Quartz Palette
Joshua Tree Palette
Moonlight Crystal Palette

Urban Decay 

Urban Decay Vegan Eyeshadow

Urban Decay was established in California more than 25 years ago. Their goal was to take down the pink-dominated makeup shelves.

Although Urban Decay products are not 100% vegan, the brand is cruelty-free and committed to making as many vegan products as possible. 

Their bestselling Naked Wild West is a vegan eyeshadow palette with twelve neutral eyeshadows. Shimmers, mattes, or metallics – the palette has it all.

Urban Decay also has an endless amount of vegan eyeshadow singles. If you are looking for a specific color, go for Urban Decay’s selection.

We love their:

Naked Wild West Palette
Eyeshadow Singles
24/7 Moondust Singles
24/7 Shadow Stick

Lime Crime

Lime Crime Vegan Eyeshadow

Lime Crime is a certified vegan & cruelty-free makeup brand from the USA. Through their vibrant products, they encourage to embrace everyone’s uniqueness.

The brand has tons of great vegan eyeshadow palettes and liquid vegan eyeshadows that are suitable for eyes and cheeks.

Prelude Chroma is one of our favorites vegan palettes with gorgeous mattes, metallics, greens, and golds.

If you love nude, pink, red, and gold shades, the Venus XL palette has been waiting for you. Enjoy 18 high-pigmented and long-wearing shadows. 

We love their:

Prelude Eyeshadow Palette
Venus XL Eyeshadow Palette
Diamond Dew Liquid Eyeshadow


E.l.f. Vegan Eyeshadow

E.l.f. is one of the most popular American cosmetic brands. The brand is 100% vegan and cruelty-free – and it’s also super affordable.

E.l.f has a long list of vegan eyeshadow palettes, vegan eyeshadow singles, vegan eyeshadow sticks, vegan cream eyeshadows, and liquids. We love them all.

Their award-winning Liquid Glitter Eyeshadow is quick-drying and long-wearing with a comfortable gel-like formula.

If you’d like something laid back, check out also their No Budge vegan eyeshadow stick or their stunning and highly blendable Bite-Size palettes. 

We love their:

Liquid Glitter Eyeshadow
No Budge Eyeshadow Stick
Bite-Size Eyeshadow Palette

Jeffree Star

Jeffree Star Vegan Eyeshadow

Created by the world-famous makeup artist, Jeffree Star is a cult beauty brand from Los Angeles. They are 100% cruelty-free and almost entirely vegan.

Praised by beauty bloggers, Jeffree Star’s vegan eyeshadow palettes have the boldest and outstanding colors ever. Especially if you are a sucker for bright colors.

We are obsessed with their Jawbreaker palette. It includes 24 bright and iconic shades from creamy matte pigments and blinding shimmer to smooth metallics.

For something more low-key, go for the Conspiracy palette. This vegan eyeshadow palette gives you the perfect nudes with a few popping colors.

You can choose to also make your own palette with Jeffree’s vegan eyeshadow singles. From subtle nudes to extreme black – express yourself your own way.

We love their:

Jawbreaker Palette
Conspiracy palette
Artistry Singles

Rare Beauty

Rare Beauty Vegan Eyeshadow

Selena Gomez’s beauty brand Rare Beauty creates makeup that is designed to make you feel good. Rare Beauty is 100% cruelty-free and vegan.

Inspired by the energy around us, their beautiful Confident Energy eyeshadow palette allows you to create looks that reflect your true self.

From warm neutrals to vivid hues, these creamy shades are easy to apply and blend well. This palette also has the coolest metallic green colors.

If you are looking for more timeless colors, Discovery Eyeshadow Palette is for you. It includes mattes and metallics with seven easily blendable shades.

We love their:

Confident Energy Eyeshadow Palette
Discovery Eyeshadow Palette
Stay Vulnerable Liquid Eyeshadow

KVD Beauty

KVD Beauty Vegan Eyeshadow

KVD Vegan Beauty is the mother of all vegan makeup. Inspired by tattoo artistry, you’ll find the most high-impact and unique vegan eyeshadows from them.

KVD offers vegan eyeshadow palettes, vegan eyeshadow sticks as well as vegan pigment for eyes and brows. From minimalist neutrals to special effects.

Our favorite eyeshadow palette from KVD is their Edge of Reality. The versatile palette includes blendable mattes for soft glam looks as well as intense shimmers.

If your heart belongs to nudes, get your hands on this limited Lolita Por Vida Eyeshadow Palette. The warm, neutral, and mauve hues compliment all skin tones.

For those who love cream eyeshadows or eyeshadow sticks, Dazzle is a great choice. It includes multidimensional pearls to deliver a beautiful prismatic effect.

We love their:

Edge of Reality Palette
Lolita Por Vida Palette
Dazzle Eyeshadow Stick

Anastasia Beverly Hills

Anastasia Beverly Hills Vegan Eyeshadow

This world-famous makeup brand is cruelty-free but not fully vegan. Yet, they have an impressive vegan selection of eye and brow makeup.

We were happy to discover that their bestselling professional vegan eyeshadow range Norvina Pro Pigment is 100% vegan and cruelty-free.

Curated by their CEO, the vegan palettes include amazing bright-pigmented colors like red, purple, blue, and pink which are all carmine-free.

Get inspired with a wide range of lively season-inspired colors. We especially love the 5th edition that is packed with impressive pinks and violets.

We love their:

Norvina Pro Pigment Palette Vol. 1 – original
Norvina Pro Pigment Palette Vol. 2 – aqua-themed
Norvina Pro Pigment Palette Vol. 3 – autumn colors
Norvina Pro Pigment Palette Vol. 4 – spring colors
Norvina Pro Pigment Palette Vol. 5 – summer lilac


Pacifica Vegan Eyeshadow

For nearly 25 years, American brand Pacifica Beauty has done right by our planet. They use only skin-friendly and vegan ingredients with earth-friendly packaging.

Pacifica has many great vegan eyeshadows and eyeshadow palettes in matte, reflective, and shimmer pigment.

Pacifica eyeshadows are also safe for sensitive eyes and free of talc, parabens, phthalates, and mineral oil. 

If you are looking for a timeless vegan palette, go for Pacifica’s Pink Nudes Mineral Eyeshadows. It includes 10 coconut-infused nude vegan eyeshadows.

For a bold result, try the Cosmic Reflect palette with vivid purple and blue pigments. The shadows are infused with hemp oils for a smooth, high-pigmented finish.

The Cosmic Reflect palette also includes a double-sided vegan eyeshadow brush.

We love their:

Pink Nudes Palette
Cosmic Reflect Palette
Animal Magic Palette


Hourglass Vegan Eyeshadow

Hourglass is one of the favorite brands among makeup artists. They are cruelty-free and recently reformulated their products to also become fully vegan.

We love their simple vegan eyeshadow palettes be it for the smoky eye effect or for everyday nudes. Hourglass is excellent in bold, deep, metallic shadows.

For the high-impact, smoky result, try the Scattered Light vegan glitter eyeshadow. It is so smooth and creamy giving you an intense prismatic finish.

We also love Hourglass’ new Curator singles. And check out their Graphik Eyeshadow Palette with super blendable matte, satin, and metallic shades.

We love their:

Scattered Light Eyeshadow
Curator Eyeshadow Singles
Graphik Eyeshadow Palette 


Lune+Aster Vegan Eyeshadow

Based in Washington, Lune+Astes is a fully vegan beauty brand. The brand promotes wellness through clean, vitamin-infused & gluten-free makeup formulas.

Experts in nudes, Lune+Aster has the best selection of warm and matte shades for natural everyday looks. The clean formulas are safe for sensitive eyes.

We adore their harmonious Midnight Sun and Celestial Nudes vegan palettes. The matte and shimmery shades have a smooth, velvety texture that blends great.

For something more intense, you will love this compact Weekend Soirée palette. It has four cool, neutral shades with low shimmer and high shimmer finishes.

We love their:

Midnight Sun Palette
Celestial Nudes Palette
Weekend Soirée Palette

Dear Dahlia

Dear Dahlia Vegan Eyeshadow

Dear Dahlia is a luxury vegan beauty brand from London. They believe in timeless beauty that blooms like a delicate Dahlia flower.

Famous for vegan lipsticks, Dear Dahlia also boasts a collection of the most gorgeous vegan eyeshadows in pink and neutral shades.

Their Mesmerising Moment Palette really deserves its name with velvety mattes, silky shimmers, and iridescent glitters in perfect harmony.

The Paradise Dual eyeshadow duo is also very special. It features a soft balm eyeshadow with vegan powder eyeshadow for beautiful customized looks.

The eyeshadow is infused with Dahlia extract, organic sweet almond oil, shea butter, argan oil, and cacao seed butter to also nourish and protect your skin.

We love their:

Mesmerizing Moment Palette
Secret Garden Palette
Paradise Dual Palette

Best Vegan Eyeshadows 2023

Still looking for The One? Here are the best vegan eyeshadows on the market right now. 

From soft glam mattes to intense shimmers – these vegan pigments will make your skin glow and eyes sparkle.

Best Vegan Eyeshadow Palette

Athr Beauty Rose Quartz 

Athr Beauty Rose Quartz Vegan Eyeshadow Palette

This organic vegan eyeshadow palette is the dream. Made of 8 velvet shades, the palette has great blendability and an amazing shimmery finish.

Shop here

Vegan Eyeshadow Duo

Dear Dahlia Paradise Dual Palette

Dear Dahlia Paradise Dual Palette Vegan Eyeshadow Duo

In this beautiful vegan eyeshadow duo, luxurious balm eyeshadow meets powder eyeshadow. We love the romantic tones in both shimmer and matte finish.

Shop here

Vegan Eyeshadow Singles

Urban Decay Singles

Urban Decay Vegan Eyeshadow Singles

Urban Decay eyeshadow singles are loved by the makeup community. And they are also 100% vegan. Enjoy velvety, high-impact vegan shadows that truly stay on.

Shop here

Vegan Powder Eyeshadow

Bellapierre Shimmer Powder

Bellapierre Shimmer Vegan Powder Eyeshadow

Bellapierre’s vegan powder eyeshadow gives your eyes a beautiful glow thanks to natural and clean ingredients like Mica powder. We love the result.

Shop here

Vegan Cream Eyeshadow

Supergoop! Shimmershade

Supergoop! Shimmershade Vegan Cream Eyeshadow

This soft cream eyeshadow illuminates your eyes with a natural, shimmery finish. It also protects your eyes with powerful antioxidants and SPF30 sunscreen.

Shop here

Vegan Liquid Eyeshadow

Rare Beauty Stay Vulnerable

Rare Beauty Stay Vulnerable Vegan Liquid Eyeshadow

Stay Vulnerable vegan liquid eyeshadow gives your eyes a subtle wash of color and glow. The liquid-to-powder formula is super weightless and crease-free.

Shop here

Vegan Glitter Eyeshadow

E.l.f. Liquid Glitter Eyeshadow

E.l.f. Liquid Glitter Vegan Glitter Eyeshadow

This award-winning vegan flitter eyeshadow is also really affordable. Swipe once for a high-impact boost of glitter that does not fall down your face.

Shop here

Vegan Eyeshadow Stick

KVD Dazzle Vegan Eyeshadow Stick

KVD Dazzle Vegan Eyeshadow Stick

The Dazzle vegan cream eyeshadow stick gives you a gorgeous, high-impact result in a flash. We adore the shade range and the multidimensional prismatic finish.

Shop here

Vegan Eyeshadow Brush

Hourglass All-Over Shadow Brush

Hourglass All-Over Vegan Eyeshadow Brush

For a quality vegan eyeshadow brush, turn to Hourglass. This vegan brush is perfect for applying every type of eyeshadow on your lid for a natural, blended result.

Shop here

FAQ About Vegan Eyeshadow

Is eyeshadow vegan?

Eyeshadow can be vegan but many are not. The typical ingredients that make an eyeshadow not vegan are carmine (red dye from crushed bugs) and guanine (shine agent derived from fish).

What is the best vegan eyeshadow?

The best vegan eyeshadow is Athr Beauty’s Rose Quartz palette with 8 complementary shades. The palette is also organic.

Which eyeshadow brands are vegan?

100% vegan eyeshadow brands are Lime Crime, E.l.f., and KVD Vegan Beauty.

What is the best vegan eyeshadow?

The best vegan eyeshadow is Athr Beauty’s Rose Quartz palette with 8 complementary shades. The palette is also organic.

Where to buy vegan eyeshadow?

You can find the largest variety of vegan eyeshadows online. Sephora and Amazon have the best selection of high-quality vegan eyeshadow brands.

Is Urban Decay eyeshadow vegan?

Not all Urban Decay eyeshadows are vegan but the brand has a solid vegan selection. Our favorite Urban Decay vegan eyeshadow is the Nake Wild West Palette


Vegan eyeshadow is taking over the beauty world. The beautiful vegan eyeshadow pigments prove there is no need to kill any bugs or fish for this product any longer.

We love the vegan eyeshadow selection of Athr Beauty, Lime Crime, and KVD Beauty. Many cruelty-free brands also have a fantastic range of vegan eyeshadow.

Whether you were looking for a vegan eyeshadow palette or singles, vegan powder eyeshadow, or a cream one – we hope you found your perfect shadow from our list.

As new colorful vegan makeup brands enter the market, we are sure to check out their vegan eyeshadows and add the best ones to this list.

See also: Vegan Makeup, Vegan Mascara

My name is Liis. I have been a vegan for a long time and I advocate for the vegan lifestyle. Through Vegan Avenue, I aim to provide quality information about vegan products and bring attention to amazing vegan companies.