In 2022, many makeup brands have parted ways with animal testing. But it can be still difficult to find makeup brands that are fully vegan.
We have gathered a list of 100% vegan makeup brands. You will find no animal ingredients in their cosmetics. And as vegan makeup brands, these companies are also cruelty-free.
See also our selection of Best Vegan Makeup Products.
What Makes A Makeup Brand Vegan?
A vegan makeup brand does not use any animal products or byproducts in its makeup. A vegan makeup brand does not also test its products or ingredients on animals.
Some typical ingredients that make a makeup brand NOT vegan are carmine, guanine, lanolin, animal glycerin, and beeswax.
- Carmine – red pigment derived from crushed insects, used in lipsticks and blushes
- Guanine – a shine agent from fish scales used in in eyeshadows highlighters, lip glosses
- Glycerin – an animal-fat emollient used in foundations and other creamy makeup
- Beeswax – a waxy substance from bumblebees, used in thick and creamy makeup
- Lanolin – a shiny moisturizing substance from sheep’s glands, commonly used in lip gloss
In vegan makeup, pigments are derived from plants and vegetables, and shine is derived from natural minerals. For moisturizing and shine, vegan makeup uses high-quality plant oils.
What To Look For In Vegan Makeup Brands?
When looking for vegan makeup rands, first make sure that the brand is truly vegan. Not every brand can afford official vegan certifications but every vegan makeup brand states their vegan and cruelty-free values on their website.
To find great vegan makeup companies, opt for more natural and organic ones. The best kind of pigments, minerals, and emollients come from nature, so there is no need to create makeup out of heavy synthetic ingredients and chemical additives.
Popular Vegan Makeup Brands
These makeup brands are entirely vegan and cruelty-free. We have listed vegan makeup companies in every price range and for every taste.
KVD Vegan Beauty is a cult-favorite vegan makeup brand created by the iconic Kat Von D. The brand values bold pigments and good coverage for that edgy rock-n-roll look.
Based in New York, Milk Makeup makes cruelty-free vegan makeup from natural ingredients. The brand is especially loved for its creamy vegan blush and foundation sticks.
If you are looking for an affordable vegan makeup brand, go for E.l.f. They have a wide selection of eye, face, and lip makeup – all 100% vegan and animal-free.
Pacifica is an American vegan beauty brand established as early as 1997. In addition to vegan makeup, Pacific also offers vegan skincare and haircare products.
Rare Beauty is a 100% vegan cosmetics brand founded by singer-songwriter Selena Gomez. The company is praised for its breathable and airy makeup formulas.
Merit is a certified vegan makeup brand from Los Angeles, California. The brand values minimalist beauty with a selection of carefully-selected clean essentials.
List Of All 100% Vegan Makeup Brands
These makeup brands are all 100% vegan and cruelty-free. Their makeup contains no animal ingredients and is never tested on animals.
|Adorn Cosmetics||Australia||Official site|
|Aesthetica||UK||Amazon, Official site|
|All Earth Minerals||New Zealand||Official site|
|Arches And Halow||UK||Amazon, Official site|
|Āthr Beauty||USA||Sephora, Amazon, Official site|
|Atomic Makeup||USA||Official site|
|Au Naturale||USA||Amazon, Official site|
|B. Cosmetics||UK||Official site|
|Barefaced Beauty||UK||Official site|
|Barry M||UK||Amazon, Official site|
|Beauty Without Cruelty||UK||Official site|
|Bite Beauty||Canada||Sephora, Amazon, Official site|
|Black Moon Cosmetics||USA||Official site|
|Cle Cosmetics||USA||Amazon, Official site|
|Clean Faced Cosmetics||USA||Amazon, Etsy|
|Clover By Clove + Hallow||USA||Amazon, Official site|
|Concrete Minerals||USA||Amazon, Official site|
|Cover FX||USA||Amazon, Official site|
|Dear Dahlia||Korea||Amazon, Official site|
|Delilah Cosmetics||UK||Amazon, Official site|
|E.l.f.||USA||Amazon, Official site|
|Eco Minerals||Australia||Official site|
|Elate Cosmetics||Canada||Official site|
|Emani Cosmetics||USA||Amazon, Official site|
|Everyday Minerals||USA||Amazon, Official site|
|Farsali||Canada||Amazon, Official site|
|Freck Beauty||Canada||Official site|
|Haus Labs||USA||Amazon, Official site|
|Hiro Cosmetics||Germany||Official site|
|Honeypie Minerals||UK||Etsy, Official site|
|Inika Organic||Australia||Amazon, Official site|
|Jecca Blac||UK||Amazon, Official site|
|Johnny Concert||USA||Official site|
|KVD Vegan Beauty||USA||Sephora, Amazon, Official site|
|Kylie Cosmetics||USA||Amazon, Official site|
|Laws Of Nature||USA||Official site|
|Lime Crime||USA||Amazon, Official site|
|Lit Cosmetics||USA||Amazon, Official site|
|Love The Planet||UK||Official site|
|Lunatick Cosmetic Labs||USA||Official site|
|Lys Beauty||USA||Official site|
|Mecca Max||Australia||Official site|
|Medusa’s Makeup||USA||Official site|
|Mented Cosmetics||USA||Amazon, Official site|
|Merit Beauty||USA||Sephora, Official site|
|MG Naturals||Australia||Official site|
|Milk Makeup||USA||Sephora, Amazon, Official site|
|Mob Beauty||USA||Official site|
|MUA Makeup Academy||UK||Official site|
|Ofra Cosmetics||USA||Amazon, Official site|
|One/Size By Patrick Starrr||USA||Sephora, Official site|
|Pacifica Beauty||USA||Amazon, Official site|
|PHB Ethical Beauty||UK||Official site|
|Prime Beauty Cosmetics||USA||Official site|
|Principle Beauty||USA||Official site|
|Range Beauty||USA||Official site|
|Rare Beauty||USA||Sephora, Amazon, Official site|
|Red Apple Lipstick||USA||Official site|
|REM Beauty||USA||Official site|
|River Organics||USA||Official site|
|RÓEN||Dubai||Amazon, Official site|
|Root Pretty||USA||Official site|
|Sappho New Paradigm||Canada||Official site|
|Seraphine Botanicals||USA||Amazon, Official site|
|Shared Planet Beauty||USA||Official site|
|Slayfire Cosmetics||USA||Official site|
|Sweat Cosmetics||USA||Amazon, Official site|
|Sweet Leilani||Canada||Amazon, Official site|
|The Lip Bar||USA||Amazon, Official site|
|The Ordinary||Canada||Sephora, Official site|
|The Organic Skin Co||New Zealand||Official site|
|Thrive Causmetics||USA||Official site|
|Tower 28||USA||Sephora, Official site|
|Veil Cosmetics||USA||Official site|
|Vesca Beauty||USA||Official site|
|Zao Organic Makeup||France||Official site|
|Zuzu Luxe By Gabriel||USA||Amazon, Official site|
FAQ About Vegan Makeup Brands
A makeup brand is considered vegan if it does not use any animal ingredients and does not test its products or ingredients on animals.
Not necessarily. Cruelty-free means that the company does not use animal testing but the products can still include animal-derived ingredients. Vegan makeup brands do not test on animals and are also free of animal ingredients.
You can find the best selection of vegan makeup brands online. Some vegan makeup brands can also be found in drugstores such as E.l.f., Pacifica Beauty, and Kylie Cosmetics
The best vegan makeup brand is KVD Vegan Beauty. The makeup is long-wearing and high-quality, plus they have a wide range of beautiful shades and pigments.
Yes. KVD Beauty is vegan.
Yes. Milk Makeup is 100% vegan.
Tarte is cruelty-free but not fully vegan.
Shopping for vegan makeup is fun if the brand is entirely vegan.
It feels good to get lost in the selection of 100% vegan makeup brands list knowing there are no cruel animal ingredients in any of their products.
Hope you found your new favorite vegan makeup brand from our comprehensive list. We love vegan makeup from KVD Vegan Beauty, Milk Makeup, E.l.f., and other fully vegan brands.
As we find new vegan makeup companies, we will add them to this very list.