In 2024, many makeup brands have parted ways with animal testing. But it can be still difficult to find makeup brands that are fully vegan.
We have gathered a list of 100% vegan makeup brands. You will find no animal ingredients in their cosmetics. And as vegan makeup brands, these companies are also cruelty-free.
See also our selection of Best Vegan Makeup Products.
What Makes A Makeup Brand Vegan?
A vegan makeup brand does not use any animal products or byproducts in its makeup. A vegan makeup brand does not also test its products or ingredients on animals.
Some typical ingredients that make a makeup brand NOT vegan are carmine, guanine, lanolin, animal glycerin, and beeswax.
- Carmine – red pigment derived from crushed insects, used in lipsticks and blushes
- Guanine – a shine agent from fish scales used in in eyeshadows highlighters, lip glosses
- Glycerin – an animal-fat emollient used in foundations and other creamy makeup
- Beeswax – a waxy substance from bumblebees, used in thick and creamy makeup
- Lanolin – a shiny moisturizing substance from sheep’s glands, commonly used in lip gloss
In vegan makeup, pigments are derived from plants and vegetables, and shine is derived from natural minerals. For moisturizing and shine, vegan makeup uses high-quality plant oils.
What To Look For In Vegan Makeup Brands?
When looking for vegan makeup rands, first make sure that the brand is truly vegan. Not every brand can afford official vegan certifications but every vegan makeup brand states their vegan and cruelty-free values on their website.
To find great vegan makeup companies, opt for more natural and organic ones. The best kind of pigments, minerals, and emollients come from nature, so there is no need to create makeup out of heavy synthetic ingredients and chemical additives.
List Of All 100% Vegan Makeup Brands
These makeup brands are all 100% vegan. Their makeup contains no animal ingredients and is never tested on animals. See also our favorite vegan makeup brands are here.
| Brand | Based in | Ethics | Shop |
|---|---|---|---|
| About-Face | USA | vegan • female-owned • clean • gluten-free | Official site |
| Adorn aCosmetics | Australia | certified vegan • female-owned • luxury • made in Australia • gluten-free • biodegradable packaging • refills available | Official site |
| Aesthetica | UK | certified vegan • female-owned • organic • affordable • made in the USA | Amazon, Official site |
| Aleph Beauty | vegan • female-owned • age-inclusive • natural • mineral makeup • luxury • made in New Zealand • recyclable packaging • zero-waste | Official Site | |
| All Earth Minerals | New Zealand | vegan • female-owned • natural • mineral makeup • affordable • made in the UK • recyclable packaging • refills available • low carbon footprint | Official site |
| Arches And Halos | UK | certified vegan • female-owned • gender-inclusive • many shades for dark skin • affordable | Amazon, Official site |
| Āthr Beauty | USA | certified vegan • female-owned • clean • natural • made in the USA, Canada & Europe • recyclable packaging • zero-waste | Sephora, Amazon, Official site |
| Atomic Makeup | USA | vegan • female-owned • gender-inclusive • affordable • made in the USA | Official site |
| Au Naturale | USA | certified vegan • female-owned • gender-inclusive • many shades for dark skin • organic • natural • mineral makeup • affordable • made in the USA • recyclable packaging | Amazon, Ulta Official site |
| Axiology | USA | certified vegan • female-owned • natural • made in the USA • recycled packaging | Ulta, Official site |
| B. Cosmetics | UK | vegan • female-owned • affordable | Official site |
| Barefaced Beauty | UK | certified vegan • many shades for dark skin • clean • natural • mineral makeup • affordable • made in the UK • recycle & recyclable packaging • refills available | Official site |
| Barry M | UK | vegan • many shades for dark skin • made in the UK • recycled & recyclable packaging | Amazon, Official site |
| Beauty Without Cruelty | UK | certified vegan • affordable • mineral makeup | Official site |
| Black Moon Cosmetics | USA | certified vegan • Asian-owned • Middle Eastern-owned • female-owned • gender-inclusive • age-inclusive • many shades for dark skin • luxury • made in the USA • recycled packaging | Official site |
| Cle Cosmetics | USA | vegan • Asian-owned • female-owned • age-inclusive • many shades for dark skin • mineral makeup • clean • Made in South Korea • carbon-neutral • zero-waste • recyclable packaging | Amazon, Official site |
| Clean Faced Cosmetics | USA | certified vegan • female-owned • organic • affordable • made in the USA • recyclable packaging | Amazon, Etsy |
| Clove + Hallow | USA | certified vegan • female-owned • gender-inclusive • age-inclusive • many shades for dark skin • organic • natural • mineral makeup • luxury • made in the USA • recycled & recyclable packaging | Amazon, Official site |
| Concrete Minerals | USA | certified vegan • female-owned • gluten-free • made in the USA • mineral makeup | Amazon, Official site |
| Cover FX | USA | vegan • female-owned • many shades for dark skin • clean • mineral makeup • affordable • made in the USA | Amazon, Ulta, Official site |
| Dear Dahlia | Korea | certified vegan • gender-inclusive • age-inclusive • many shades for dark skin • organic • mineral makeup • luxury | Amazon, Official site, AU Sephora |
| Delilah Cosmetics | UK | certified vegan • gender-inclusive • age-inclusive • organic • luxury • made in South Korea • recyclable packaging • refills available | Amazon, Official site |
| E.l.f. | USA | certified vegan • many shades for dark skin • clean • mineral makeup • affordable • recyclable packaging | Amazon, Walmart, Target, Official site |
| Eco Minerals | Australia | certified vegan • natural • mineral makeup • affordable • made in Australia • recyclable packaging • refills available | Official site |
| Elate Cosmetics | Canada | certified vegan • female-owned • age-inclusive • many shades for dark skin • natural • organic • mineral makeup • made in Canada • low waste | Official site |
| Emani Cosmetics | USA | certified vegan • age-inclusive • natural • clean • mineral makeup • gluten-free • luxury • made in the USA and South Korea • recyclable packaging | Amazon, Official site |
| Everyday Minerals | USA | vegan • female-owned • natural • mineral makeup • handmade • affordable • made in the USA • recyclable packaging | Amazon, Official site |
| Farsali | Canada | vegan • gender-inclusive • age-inclusive • clean • made in the USA | Amazon, Official site |
| Florence By Mills | certified vegan • female-owned • clean • affordable | Ulta, Official site | |
| Freck Beauty | Canada | vegan • female-owned • gender-inclusive • age-inclusive • clean • mineral makeup • made in the USA • recyclable packaging | Sephora, Official site |
| Haus Labs | USA | vegan • female-owned • gender-inclusive • age-inclusive • affordable | Amazon, Official site |
| Hiro Cosmetics | Germany | vegan • age-inclusive • gender-inclusive • natural • organic • mineral makeup | Official site |
| Honeypie Minerals | UK | vegan • female-owned • age-inclusive • natural • many shades for dark skin • mineral makeup • made in the UK • affordable • zero-waste • plastic-free • refills available | Etsy, Official site |
| Inika Organic | Australia | certified vegan • age-inclusive • natural • clean • mineral makeup • made in Australia • biodegradable packaging • low carbon footprint | Amazon, Official site |
| Jecca Blac | UK | certified vegan • female-owned • made in the UK • gender-inclusive • age-inclusive • affordable • recyclable packaging | Amazon, Official site |
| Johnny Concert | USA | certified vegan • female-owned • age-inclusive • clean • natural • mineral makeup • luxury • made in the USA • recyclable packaging | Official site |
| KVD Vegan Beauty | USA | certified vegan • owned by LVMH • gender-inclusive • many shades for dark skin • affordable • made in the USA • recyclable packaging | Sephora, Amazon, Ulta, Target, Official site |
| Kylie Cosmetics | USA | vegan • owned by Coty • gender-inclusive • mineral makeup • affordable • made in the USA | Amazon, Ulta, Walmart, Official site |
| Laws Of Nature | USA | vegan • black-owned • female-owned • age-inclusive • many shades for dark skin • organic • natural • clean • mineral makeup • affordable • made in the USA | Official site |
| Lime Crime | USA | certified vegan • owned by Tengram Capital Partners • age-inclusive • affordable • made in the USA • PCR plastic packaging | Amazon, Ulta, Official site |
| Lit Cosmetics | USA | vegan • female-owned • gender-inclusive • age-inclusive • luxury • mineral makeup • made in the USA • recyclable packaging | Amazon, Official site |
| Love The Planet | UK | vegan • female-owned • age-inclusive • gender-inclusive • mineral makeup • made in the UK • plastic-free • refills available | Official site |
| Lunatick Cosmetic Labs | USA | certified vegan • gender-inclusive • age-inclusive • affordable • made in the USA • refills available | Official site |
| Lys Beauty | USA | certified vegan • black-owned • female-owned • age-inclusive • many shades for dark skin • affordable • made in Canada & Taiwan • recycled materials | Sephora, Official site |
| Mecca Max | Australia | vegan • age-inclusive • gender-inclusive • many shades for dark skin • affordable • recyclable packaging | Official site |
| Medusa’s Makeup | USA | certified vegan • female-owned • age-inclusive • natural • mineral makeup • affordable • made in the USA • recyclable packaging | Amazon, Official site |
| Mented Cosmetics | USA | vegan • black-owned • female-owned • gender-inclusive • age-inclusive • many shades for dark skin • affordable • made in the USA & Italy | Amazon, Target, Ulta, Official site |
| Merit Beauty | USA | vegan • female-owned • many shades for dark skin • luxury • clean • made in the USA & South Korea • recycled packaging | Sephora, Official site |
| MG Naturals | Australia | vegan • female-owned • age-inclusive • organic • mineral makeup • affordable • made in Australia • recyclable packaging • refills available | Official site |
| Milk Makeup | USA | vegan • gender-inclusive • age-inclusive; • many shades for dark skin • clean • made in the USA • recyclable materials • refills available | Sephora, Amazon, Walmart, Official site |
| Mob Beauty | USA | vegan • age-inclusive • clean • affordable • made in Canada • recyclable packaging • recycled packaging • refills available | Official site |
| MUA Makeup Academy | UK | vegan • female-owned • gender-inclusive • age-inclusive • many shades for dark skin • affordable | Official site, Amazon |
| Ofra Cosmetics | USA | vegan • gender-inclusive • age-inclusive • many shades for dark skin • gluten-free • mineral makeup • made in the USA | Amazon, Ulta, Official site |
| One/Size By Patrick Starrr | USA | vegan • LGBTQ-owned • gender-inclusive • age-inclusive • many shades for dark skin • affordable • made in the USA | Sephora, Official site |
| Pacifica Beauty | USA | certified vegan • female-owned • age-inclusive • gender-inclusive • clean • many shades for dark skin • affordable • made in the USA • recyclable packaging • recycling program | Amazon, Ulta, Target, Official site |
| PHB Ethical Beauty | UK | vegan • age-inclusive • natural • organic • halal • mineral makeup • affordable • handmade in the UK • zero-waste | Official site |
| POPBeauty | USA | vegan • owned by Seed Beauty • affordable • made in the USA | Amazon, Official site |
| Prime Beauty Cosmetics | USA | vegan • black-owned • female-owned • age-inclusive • many shades for dark skin | Official site |
| Principle Beauty | USA | vegan • female-owned • age-inclusive • mineral makeup • clean • affordable • made in the USA • plastic-free packaging | Official site |
| Range Beauty | USA | vegan • black-owned • female-owned • age-inclusive • gender-inclusive • many shades for dark skin • clean • affordable • made in the USA • makeup for acne and eczema | Official site |
| Rare Beauty | USA | certified vegan • female-owned • gender-inclusive • age-inclusive • many shades for dark skin • affordable • recyclable packaging | Sephora, Amazon, Official site |
| Red Apple Lipstick | USA | vegan • age-inclusive • many shades for dark skin • made in the USA • clean • gluten-free | Official site |
| REM Beauty | USA | vegan • female-owned • gender-inclusive • affordable • made in the USA, Italy & Indonesia | Official site |
| River Organics | USA | vegan • age-inclusive • organic • natural • zero-waste • biodegradable packaging • recycled packaging | Official site |
| RÓEN | Dubai | vegan • female-owned • clean • luxury • made in the USA • recyclable packaging | Amazon, Official site |
| Root Pretty | USA | vegan • female-owned • age-inclusive • many shades for dark skin • natural • organic • gluten-free • mineral makeup • affordable • made in the USA • recyclable packaging • refills available | Official site |
| Sappho New Paradigm | Canada | certified vegan • LGBTQ-owned • female-owned • gender-inclusive • age-inclusive • many shades for dark skin • organic • natural • gluten-free • mineral makeup • luxury • made in Canada • carbon-neutral production • recyclable packaging | The Detox Market, Official site |
| Seraphine Botanicals | USA | certified vegan • female-owned • natural • handmade in the USA in small batches • recyclable packaging | Amazon, Official site |
| Shared Planet Beauty | USA | vegan • female-owned • made in Canada • recyclable packaging | Official site |
| Slayfire Cosmetics | USA | vegan • female-owned • gender-inclusive • affordable • handmade in the USA • recyclable packaging | Official site |
| Sweat Cosmetics | USA | vegan • female-owned • mineral makeup • natural • clean • made in the USA | Amazon, Official site |
| Sweet Leilani | Canada | certified vegan • female-owned • many shades for dark skin • natural • clean • gluten-free • mineral makeup • affordable • made in Canada • carbon-neutral production • recycled materials • zero-waste | Amazon, Official site |
| The Lip Bar | USA | vegan • black-owned • female-owned • gender-inclusive • many shades for dark skin • natural • affordable • mineral makeup • made in the USA • recyclable packaging | Amazon, Walmart, Target, Official site |
| The Ordinary | Canada | vegan • owned by Estee Lauder • affordable • clean • made in Canada • recyclable packaging | Sephora, Ulta, Official site |
| The Organic Skin Co | New Zealand | vegan • female-owned • gender-inclusive • natural • organic • mineral makeup • gluten-free • luxury • recyclable packaging | Official site |
| Thrive Causmetics | USA | vegan • female-owned • clean • made in the USA | Amazon, Official site |
| Tower 28 | USA | vegan • female-owned • age-inclusive • many shades for dark skin • clean • gluten-free • mineral makeup • affordable • made in the USA | Sephora, Official site |
| Veil Cosmetics | USA | Certified vegan • LGBTQ-owned • age-inclusive • many shades for dark skin • natural • clean • gluten-free • luxury • made in Canada • recyclable packaging | Amazon, Official site |
| Vesca Beauty | USA | certified vegan • Asian-founded • female-founded • many shades for dark skin • affordable • recyclable packaging | Official site |
| Zao Organic Makeup | France | certified vegan • age-inclusive • natural • organic • luxury • made in Italy & France • biodegradable packaging • refills available | Amazon, Official site |
| Zuzu Luxe By Gabriel | USA | vegan • age-inclusive • organic • natural • gluten-free • affordable • made in the USA • biodegradable packaging • recyclable packaging | Amazon, Target, Official site |
FAQ About Vegan Makeup Brands
What makes a makeup brand vegan?
A makeup brand is considered vegan if it does not use any animal ingredients and does not test its products or ingredients on animals.
Are cruelty-free makeup brands also vegan?
Not necessarily. Cruelty-free means that the company does not use animal testing but the products can still include animal-derived ingredients. Vegan makeup brands do not test on animals and are also free of animal ingredients.
Where to find vegan makeup brands?
You can find the best selection of vegan makeup brands online. Some vegan makeup brands can also be found in drugstores such as E.l.f., Pacifica Beauty, and Kylie Cosmetics-
What is the best vegan makeup brand?
The best vegan makeup brand is KVD Vegan Beauty. The makeup is long-wearing and high-quality, plus they have a wide range of beautiful shades and pigments.
IS KVD Beauty vegan?
Yes. KVD Beauty is vegan.
Is Milk Makeup vegan?
Yes. Milk Makeup is 100% vegan.
Is Tarte vegan?
Tarte is cruelty-free but not fully vegan.
Summary
Shopping for vegan makeup is fun if the brand is entirely vegan.
It feels good to get lost in the selection of 100% vegan makeup brands list knowing there are no cruel animal ingredients in any of their products.
Hope you found your new favorite vegan makeup brand from our comprehensive list. We love vegan makeup from KVD Vegan Beauty, Milk Makeup, E.l.f., and other fully vegan brands.
As we find new vegan makeup companies, we will add them to this very list.
See also: Best Vegan Makeup, List Of 100% Vegan Skincare Brands, List Of 100% Vegan Haircare Brands, List Of 100% Vegan Nail Polish Brands
