Vegan makeup is not just a Gen-Z trend. People of all ages are looking to make more ethical and environmentally-conscious choices, choosing cruelty-free vegan makeup being one of them.
We are glad to present you with our favorite vegan makeup for mature skin from Hourglass, Charlotte Tilbury, Pür Cosmetics, and other quality brands.
Our selected vegan makeup products look natural on aging skin, boost radiance and hydration, and are able to hide the look of wrinkles and fine lines.
All vegan makeup below is both vegan and cruelty-free, meaning all products are free from animal-derived ingredients and have not been tested on animals.
Best Vegan Makeup Products For Mature Skin
Here are the best vegan makeup products for mature skin.
- Best Foundation: Charlotte Tilbury Beautiful Skin Liquid Foundation
- Best Tinted Moisturizer: Pür 4-in-1 Tinted Moisturizer With SPF 20
- Best Primer: Smashbox The Original Photo Finish Primer
- Best Concealer: Tarte Shape Tape Full Coverage Concealer
- Best Blush: Rare Beauty Soft Pinch Liquid Blush
- Best Bronzer: Merit Bronze Balm Sheer Sculpting Bronzer
- Best Highlighter: Charlotte Tilbury Beauty Light Wand
- Best Eyeshadow: KVD Dazzle Vegan Eyeshadow Stick
- Best Lipstick: Rose Inc Satin Lip Color Hydrating Lipstick
- Best Lip Gloss: Hourglass Unreal Volumizing Lip Gloss
- Best Setting Powder: Saie Airset Radiant Loose Setting Powder
- Best Setting Spray: Milani Make It Last 3-in-1 Setting Spray
Best Vegan Foundation For Mature Skin
Charlotte Tilbury Beautiful Skin Liquid Foundation
Charlotte Tilbury’s Beautiful Skin is the best vegan foundation for mature skin. It hydrates the skin with hyaluronic acid and leaves a gorgeous radiant finish. The medium-coverage foundation makes the skin look smooth and youthful and it does not sit in wrinkles or lines.
- What we like: great glow and hydration, skin looks fresh
- What we don’t like: not suitable for oily skin
Key ingredients: hyaluronic acid, rose extract, coconut extract | Features: vegan, cruelty-free, paraben-free
Best Vegan Tinted Moisturizer For Mature Skin
Pür 4-in-1 Tinted Moisturizer With SPF 20
Pür 4-in-1 Tinted Moisturizer is our favorite vegan tinted moisturizer for mature skin. Made with retinol and hyaluronic acid, it hydrates and firms the skin and reduces wrinkles while giving the skin a nice subtle tint. It also works as a primer and includes a broad spectrum SPF 20.
- What we like: aging skin looks bright and even
- What we don’t like: not the strongest coverage
Key ingredients: hyaluronic acid, retinol, shea butter, chamomile, vitamin E | Features: vegan, cruelty-free, natural, clean, paraben-free, gluten-free, BPA-free, with sun protection
In addition to tinted moisturizers, the best vegan BB cream for mature skin is Purlisse Ageless Glow Serum BB Cream SPF 40 and the best vegan CC cream is Juice Beauty Stem Cellular CC Cream.
Best Vegan Primer For Mature Skin
Smashbox The Original Photo Finish Primer
Smashbox The Original Photo Finish Primer is the best vegan primer for mature skin. This bestselling primer completely blurs lines and wrinkles and creates the smoothest canvas for makeup. It’s also perfect for evening out textured skin.
- What we like: beautiful airbrushed finish, hides wrinkles
- What we don’t like: can clog pores
Key ingredients: vitamin A, vitamin E, grape seed extract | Features: vegan, cruelty-free, paraben-free, phthalate-free, oil-free, fragrance-free
Best Vegan Concealer For Mature Skin
Tarte Shape Tape Full Coverage Concealer
Shape Tape from Tarte is the best vegan concealer for mature skin. Above all, it’s the best concealer for hiding small eye wrinkles and crow’s feet. It also brightens the eye area beautifully, hides dark circles and puffiness and makes the eyes look fresh and youthful.
- What we like: diminishes eye wrinkles, skin looks smooth
- What we don’t like: it’s a bit drying (always wear a moisturizer under it)
Key ingredients: shea butter, mango butter, licorice root | Features: vegan, cruelty-free, clean, paraben-free, phthalate-free, mineral oil-free, SLS-free, gluten-free, waterproof, dermatologist-tested
Best Vegan Blush For Mature Skin
Rare Beauty Soft Pinch Liquid Blush
Rare Beauty Soft Pinch Liquid Blush is the best vegan blush for mature skin. The liquid formula melts beautifully into the skin and looks bright and natural on aging skin. It hydrates the skin and doesn’t accentuate wrinkles. We especially recommend the Dewy finish options.
- What we like: beautiful pigment, natural finish
- What we don’t like: too pigmented for very fair skin
Key ingredients: sunflower seed oil, gardenia fruit extract, lotus extract | Features: vegan, cruelty-free, paraben-free, sulfate-free, dermatologist-tested, safe for sensitive skin
Best Vegan Bronzer For Mature Skin
Merit Bronze Balm Sheer Sculpting Bronzer
We picked Merit’s Bronze Blam as the best vegan bronzer for mature skin because it’s hydrating and leaves the most natural-looking finish. The cream bronzer gently sculpts the cheekbone and gives a summery glow that doesn’t look artificial or overdone. It also blends so nicely.
- What we like: natural sculpted glow, great blendability
- What we don’t like: not very pigmented
Key ingredients: fatty acids, microfine pigments| Features: vegan, cruelty-free, clean, natural, paraben-free, phthalate-free, synthetic fragrance-free, mineral oil-free, noncomedogenic, safe for sensitive skin
Shop on: Sephora, Official site
Best Vegan Highlighter For Mature Skin
Charlotte Tilbury Beauty Light Wand
Charlotte Tilbury’s Hollywood Beauty Light Wand is the best vegan highlighter for mature skin. It’s radiant but not glittery. It leaves mature skin smooth and glowing. What’s best, it doesn’t sit in lines or pores. It’s also easy to apply and you can remove the sponge tip if you wish.
- What we like: mature skin looks smooth and radiant
- What we don’t like: one tube runs out fast
Key ingredients: silica, polymers, sensorial oil | Features: vegan, cruelty-free, paraben-free, phthalate-free, SLS-free
Best Vegan Eyeshadow For Mature Skin
KVD Dazzle Vegan Eyeshadow Stick
KVD Beauty Dazzle is the best vegan eyeshadow for mature skin. It’s super creamy, sparkly, and pigmented with a beautiful range of prismatic pearl, copper, and sterling shades that really highlight the eyes. It’s long-wearing and doesn’t crease or crack on mature lids.
- What we like: creamy and pigmented, doesn’t crease
- What we don’t like: not the best blendability
Key ingredients: glycerin, carnauba wax | Features: vegan, cruelty-free, paraben-free
Best Vegan Lipstick For Mature Skin
Rose Inc Satin Lip Color Refillable Hydrating Lipstick
Roce Inc Satin Lip Color is the number one vegan lipstick for mature lips. It’s rich and creamy and it completely smooths out lip lines. It gives a beautiful plumping effect without smudging or feathering. We also love the satin finish and prefer it over matte lipsticks for mature skin.
- What we like: perfect daily lipstick, smoothens and conditions aging lips
- What we don’t like: not smudge-proof
Key ingredients: hyaluronic acid, Swertia Chirata extract, mustard sprouts, vitamin E | Features: vegan, cruelty-free, eco-friendly refillable packaging, clean, natural, paraben-free, phthalate-free, mineral oil-free, SLS-free, synthetic fragrance-free, gluten-free
Shop on: Sephora, Official site
Best Vegan Lip Gloss For Mature Skin
Hourglass Unreal Volumizing Lip Gloss
Hourglass Unreal Lip Gloss is the best vegan lip gloss for mature lips. It has a very elegant shine that doesn’t look glittery. The luxurious gloss hydrates mature lips with hyaluronic acid and avocado oil. We also love the color range – the shades really complement mature complexions.
- What we like: most luxurious vegan gloss, elegant shine
- What we don’t like: poor packaging
Key ingredients: VoluLip (peptide and plant extract blend), hyaluronic acid, shea butter, avocado oil | Features: vegan, cruelty-free, clean, natural, paraben-free, phthalate-free, sulfate-free, alcohol-free, GMO-free, mineral oil-free, synthetic fragrance-free, talc-free, silicone D5-free
Best Vegan Setting Powder For Mature Skin
Saie Airset Radiant Loose Setting Powder
Saie Airset Powder is the best vegan setting powder for mature skin. It’s the only setting powder that is able to hide wrinkles and fine lines instead of pronouncing them. It makes aging skin look smooth and airbrushed and hydrates the skin with vegan squalane.
- What we like: soft finish, hides wrinkles
- What we don’t like: small shade range
Key ingredients: vegan squalane, mica | Features: vegan, cruelty-free, paraben-free, phthalate-free, mineral oil-free, SLS-free, fragrance-free, silicone-free, oil-free, talc-free, gluten-free
Shop on: Sephora, Official site
Best Vegan Setting Spray For Mature Skin
Milani Make It Last 3-in-1 Setting Spray and Primer
Milani Make It Last is the best vegan setting spray for mature skin. Loved by women over 40, this spray gives the smoothest skin especially if you also use it as a primer. Give it a spritz and then gently dab it on with a sponge for the most poreless and crease-free complexion ever.
- What we like: primer and setting spray in one, skin looks smooth
- What we don’t like: not the most mattifying
Key ingredients: niacinamide, castor oil, watermelon extract | Features: vegan, cruelty-free, paraben-free, made in the USA
Best Vegan Makeup Brands For Mature Skin
These are the best vegan makeup brands for mature skin.
Hourglass is our favorite vegan makeup brand for mature skin. This luxury brand makes sure most of its formulas and shades look flattering on mature skin. Even their powder formulas are non-drying. We especially love their foundations, lipsticks, and eye makeup for aging skin.
Pür Cosmetics is another excellent vegan makeup brand for mature skin. Pür infuses their makeup with many anti-aging ingredients such as retinol, hyaluronic acid, and antioxidants. Their products look natural on mature skin while dealing with different signs of aging.
Lys Beauty is a black female-founded clean vegan makeup brand that celebrates exclusivity. They have so many hydrating vegan makeup products that mature skin loves. We especially recommend their creamy complexion products with options for every skin tone.
Shop on: Sephora, Credo Beauty
PS There are also many cruelty-free makeup brands that are not fully vegan but have a great vegan makeup selection for mature skin. These brands include Charlotte Tilbury, Smashbox, Westman Atelier, and Jane Iredale.
Is Vegan Makeup Good For Mature Skin?
Vegan makeup is as good for mature skin as non-vegan makeup. With the only exception of collagen, vegan makeup can use the same anti-aging makeup ingredients that are effective for mature skin. Ingredients like hyaluronic acid, squalane, or retinol can be all made vegan.
Vegan makeup is often confused with natural makeup which may make people think vegan makeup is not as effective on mature skin types. In reality, vegan makeup does not have to be natural and can be as high-impact and long-wearing as traditional makeup.
In addition, vegan makeup utilizes a variety of plant oils and emollients that are perfect for nourishing and hydrating mature skin. There are also a lot of options for mineral vegan makeup products that aging skin types tend to like.
What To Look For In Vegan Makeup For Mature Skin
When shopping for vegan makeup for mature skin, prefer cream, balm, and liquid formulations over powders. Creamy makeup is better at hydrating mature skin whilst powders can accentuate dryness and wrinkles. Powders can also look cakey and artificial.
Some of the best hydrating vegan makeup ingredients include hyaluronic acid, vegan squalane, glycerin, and many plant oils such as sunflower seed oil, jojoba oil, avocado oil, shea butter, or mango butter. Antioxidants and SPF in makeup are also great for protecting mature skin.
We do not believe in age-appropriate makeup – you should wear what makes you feel good. But for mature skin to look most youthful, we like vegan makeup that is radiant and dewy. Matte finishes can make older skin look dull and tired.
How We Review Vegan Makeup For Mature Skin
We review vegan makeup for mature skin by hearing from people with mature skin. We have compiled hundreds of peer recommendations, expert advice, and online reviews for selecting the best vegan options for mature skin.
We also carefully review the ingredients of each product we recommend. None of our reviews has been incentivized by the brand or retailer.
FAQ About Vegan Makeup For Mature Skin
Vegan makeup works as well for mature skin as non-vegan makeup. Aside from collagen, there are no ingredients that vegan makeup cannot use for good-quality makeup products for mature skin.
Charlotte Tilbury Beautiful Skin Liquid Foundation is the best vegan foundation for mature skin.
The best selection of vegan makeup for mature skin is available on Sephora, Ulta, Nordstrom, and Amazon.
In 2023, you can find so many good vegan makeup products for mature skin. More and more vegan brands are age-inclusive and offer products that complement older skin. Vegan makeup should look good for all ages.
Our favorite vegan makeup for mature skin comes from brands like Hourglass, Pür Cosmetics, Smashbox, and Charlotte Tilbury. We especially love vegan formulas that are creamy and hydrating.
Once we find new mature skin vegan makeup, we will add the best options to this list.
See also: Anti-Aging Vegan Skincare