Vegan Primers: Find The Best Vegan Primer Brands 2023

By Liis Hainla. Updated: January 2023.
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Vegan Primers

A primer forms the perfect basis for our daily makeup routine. Using a primer, you’ll get a flawless look that stays flawless throughout the day.

For a beautiful, cruelty-free complexion, choose a vegan primer.

Made with plantbased ingredients, vegan primers offer you a clean and natural way to prep your skin for the day.

We have gathered a list of our favorite vegan primer brands and products. Now you can go ahead and make an informed better-for-the-world choice.

What Makes A Primer Vegan?

Vegan primer is a primer free from animal-derived ingredients. Vegan primers are also not tested on animals.

The typical ingredient that makes a primer non-vegan is beeswax. Today, however, oils and waxes are not so popular in primers anymore as they tend to clog pores.

To be sure the primer you are buying is vegan, always look for the leaping bunny or vegan society certification. Or pick a primer from our recommended list.

What To Look For In A Vegan Primer?

The function of a primer is to prep your skin for what’s to come. Thus, your vegan primer should ideally be as natural and skin-friendly as possible.

Preferably pick a vegan primer that is free of parabens, sulfates, mineral oil, and other harsh additives. Think of it as feeding your skin with the good stuff only.

Another important thing when buying a vegan primer is to make sure it is suitable for your skin type.

Dry and mature skin types should go for a hydrating vegan primer for a smooth and even basis. That way your foundation does not settle in your lines.

Oily and combination skin, on the other hand, should prefer a mattifying vegan primer. It helps to avoid excess shine and makes the foundation stay on longer.

If you have sensitive skin, choose a vegan primer free of synthetic fragrance, gluten, and alcohol to avoid possible irritation.

Acne-prone skin should steer clear of pore-clogging waxes, oils, and silicones in your vegan primer.

Best Vegan Primer Brands

There are the best brands for vegan primers in 2023 that you can easily buy online. Find a gorgeous vegan-friendly primer from their selection.

Milk Makeup

Milk Makeup Vegan Primers

Born in a creative studio in New York, Milk Makeup products are cruelty-free, paraben-free, and 100% vegan.

Praised for their face and eye makeup, Milk offers fantastic vegan primer gels, blur sticks, and even lash primers.

Their Hydro Grip Primer is one of the most praised primers in the vegan make-up community.

Try their: Hydro Grip Primer


E.l.f. Vegan Primers

E.l.f is one of the most popular and affordable American cosmetic brands. All of their makeup is vegan, cruelty-free, and made without the bad-for-you ingredients.

E.l.f has a wide variety of bestselling makeup products and believe it or not – they have OVER 10 vegan primers for different skin types and purposes.

Try their: Poreless Putty Primer

Rare Beauty

Rare Beauty Vegan Primers

Founded by Selena Gomez, Rare Beauty makeup aims to make you feel good without hiding what makes you unique. Rare Beauty is 100% cruelty-free and vegan.

Rare Beauty has three great-quality vegan primer options and all of them are recommended by beauty bloggers.

Try their: Always An Optimist Illuminating Primer


Smashbox Vegan Primers

LA-based makeup brand Smashbox was born in a photo studio and is mostly known for its high-quality, photo-ready primers.

All Smashbox primers are cruelty-free with a wide vegan variety. They offer over 10 different primers for different purposes and skin types.

Try their: Photo Finish Foundation Primer

Inika Organic

Inika Organic Vegan Primers

If you are looking for natural and organic primers, Inika is the one to go for. Inika is an Australian brand but its makeup is available worldwide.

They have very strict natural ingredient criteria and their beauty products contain only the finest botanicals and pure minerals.

Inika Organic carries three different organic vegan primers. The primers are free of silicones, chemicals, or other nasties.

Try their: Radiant Glow Primer

Best Vegan Primers 2023

Here is a list of the best vegan primers for your face and eyes for 2023. Look good, feel good, and do it the vegan way.

Best Vegan Primer Overall

Milk Makeup Hydro Grip Primer

Milk Hydro Grip Vegan Primer

Hydro Grip Primer is the best vegan primer out there. The natural gel formula is hydrating, nourishing, and it creates a super smooth base for makeup.

Made with hydrating hemp cannabis seed extract and blue agave extract, this primer works wonders on dry and normal skin types.

This primer also contains aloe water, hyaluronic acid, sweet cherry, and B-vitamins. This superfood cocktail boosts your skin health without feeling heavy at all.

The silicone-free, oil-free formula works great on dark skin and pale skin tones alike. It is 100% vegan, cruelty-free, and gluten-free.

Shop here

Best Affordable Vegan Primer

NYX Pore Filler Primer

NYX Pore Filler Vegan Primer

If you are looking for an affordable vegan primer, NYX Pore Filler Primer gives a lot of bangs for your buck.

This affordable vegan primer minimizes the appearance of pores. It kills shine and preps your skin for a smooth and longlasting makeup application.

NYX primer is talc-free and oil-fre. It also includes vitamin E to smooth and enhance your skin.

NYX believes animals belong in our arms, not in a lab. Their makeup is certified and acknowledged by PETA as a cruelty-free brand.

Shop here

Best High-End Vegan Primer

ILIA True Skin Radiant Priming Serum

ILIA True Skin Radiant Priming Serum Vegan

True Skin Radiant Priming Serum is luxury in a bottle. The vegan primer uses the highest-grade plant ingredients to refine, blur, and protect your skin.

The clear primer feels super lightweight and silky. It allows your skin to breathe while providing a natural barrier against pollution.

Made with beta glucan, hibiscus, and mastic, the primer also mattifies the skin and reduces the appearance of fine lines and wrinkles.

The vegan primer is silicone-free, fragrance-free, and comes in recyclable packaging.

Shop here

Best Vegan Eye Primer

Rare Beauty Always An Optimist

Rare Beauty Always An Optimist Vegan Eyeshadow Primer

Our favorite vegan eye primer from Rare Beauty locks the eyeshadow in place and makes it last all day long.

The primer hydrates and smoothes your eyelids forming an even eyeshadow base. As a result, your shadow won’t crease, fade, or smudge.

The peach-tinted formula helps colors pop, bringing out the best of your shadows for more vibrant wear.

The vegan primer is gentle on eyes. It is free of parabens, formaldehyde, phthalates, mineral oil, and retinyl palmitate.

Shop here

Best Vegan Primer For Dry Skin

KVD Beauty Lock-It Hydrating Primer

KVD Beauty Lock-It Hydrating Vegan Primer

This water-based vegan primer works wonder on dry skin. It hydrates the skin beautifully and creates a smooth canvas for a long-wearing foundation.

Nourishing ingredients like aloe vera, jojoba, and shea butter soothe and moisturize your skin without feeling heavy at all. Enjoy a comfortable and flawless finish.

The vegan primer is also free of fragrances, dyes, parabens, and phthalates to keep even sensitive skin happy and fresh.

Shop on Ulta, Amazon

Best Vegan Primer For Oily Skin

The Body Shop All-In-One Instablur Primer

The Body Shop All-In-One Instablur Vegan Primer

This vegan primer from The Body Shop is a godsend for oily skin. It ensures a 12h shine control while extending the wear of your makeup.

The primer conceals fine lines and imperfections leaving your skin plump and smooth. We love this primer under the Matte Clay foundation.

Formulated with vitamin E and marula oil, the primer gently nourishes your skin while feeling weightless. It is also safe for sensitive skin.

Shop here

Best Vegan Primer For Acne-Prone Skin

The Ordinary High-Adherence Silicone Primer

The Ordinary High-Adherence Silicone Primer Vegan

The Ordinary is famous for its clean ingredient list and comes recommended for acne-prone and sensitive skin.

If you are battling with acne or blemishes, we recommend trying their High-Adherence Silicone Primer.

The vegan primer is free of all major skin irritants such as oil, alcohol, nuts, gluten, fragrance, parabens, sulfates, and phthalates.

Its adaptive silicones mattify, blur, and hydrate acne-prone skin effectively. The makeup looks higher in definition and stays on longer.

The primer can be also used alone as a non-greasy hydrator to reduce the look of pores and imperfections.

Shop here

Best Vegan Primer For Combination Skin

Cover FX Dewy Skin Primer

Cover FX Dewy Skin Vegan Primer

Cover FX vegan primer is great for combination skin. It controls shine and minimizes the look of pores in oily areas while not drying out your dry areas.

We love how the gel primer feels really weightless on the skin. It even includes Salicylic Acid (1%) that helps treat and prevent acne.

Suitable also for sensitive skin, this vegan primer is free of fragrance, talc, gluten, parabens, alkyl sulfates, phthalates, and mineral oil.

Shop here

Best Vegan Primer For Mature Skin

Smashbox The Original Photo Finish Primer

Smashbox The Original Photo Finish Vegan Primer

This clear vegan primer gel smooths and blurs fine lines and pores beautifully. It locks makeup in place and makes sure it stays flawless.

Although it’s not an anti-aging primer, it fits mature skin like a glove. The primer is enriched with antioxidants and vitamins A and E to nourish and protect your skin.

The vegan primer is free of oil, sulfates SLS and SLES, parabens, and contains less than one percent of synthetic fragrance.

Shop here

FAQ About Vegan Primers

Is primer vegan?

Primers can be vegan but some are not. The typical ingredient that makes a primer non-vegan is beeswax.

What is vegan primer made of?

Vegan primers are made out of plantbased ingredients such as vegan glycerine, silicone, plant oils, vegetable extracts. Vegan primers are also not tested on animals.

Where to buy vegan primer?

You can find the largest variety of vegan primers online. We love the vegan primer selection on Amazon and in Sephora.

What is the best vegan primer?

One of the best vegan primers is Milk Makeup Hydro Grip Primer.

What is a good substitute for a primer?

There isn’t a good alternative for make-up primers. However, mattifying and pore-filling face creams can be used as a temporary primer replacement.


Natural plantbased ingredients make for a great vegan primer. Especially since primers do not need any shady animal-based waxes or emollients in them.

Whether you are looking for a hydrating, mattifying, or hypoallergenic vegan primer – you can find the perfect priming base for every type of skin.

Our favorite vegan primer right now is the Hydro Grip Primer from Milk. As we keep seeking new cruelty-free vegan primers, we’ll test them out and let you know about them.

Our new favorites will be added to this list. Happy priming!

See also: Vegan Makeup, Vegan Mascaras, Vegan Lipsticks, Vegan Foundations, Vegan Concealers, Vegan Makeup Brushes, Vegan Setting Sprays

My name is Liis. I have been a vegan for a long time and I advocate for the vegan lifestyle. Through Vegan Avenue, I aim to provide quality information about vegan products and bring attention to amazing vegan companies.