The Best Vegan Skincare Brands And Products At Target

By Anett Rannamets. Updated: November 2022.
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Target is one of the most popular shopping places in the USA. And of course, it goes with the times and fulfills the demand. That is also why you can find a very wide and high-quality selection of vegan skincare at Target.

Since the range of products can be overwhelming, we have put together a guide on how to find 100% vegan skincare products at Target. Below you can also see a list of 40 brands named at Target that are dedicated to producing only vegan products.

Vegan Skincare At Target

Target is one of the largest retail companies in the United States that offers a variety of different goods. It has almost two thousand physical stores and an enormous online store. And of course, Target also has a good selection of vegan skincare.

All the skincare products they have listed on Target are tagged with different keywords. If you click on any product and scroll down, you will notice additional information under ‘at a glance’ with different virtual stickers.

Target Skincare Labels

All the stickers have an explanation when you scroll down and look on the right side of the page. The green V-sign indicates vegan. So quoting Target: “Vegan – a product that carries an unqualified independent, third-party certification, or carries an on-pack statement relating to the product being 100% vegan.”

Vegan skincare does not contain animal ingredients and is not tested on animals. In addition, it must not contain components that have been actively experimented on animals. This means that a vegan product is in no way related to the exploitation of animals.

Official vegan certificates always stick to this rule. However, unofficial vegan labels and marks on products may only refer to the product’s composition. And unfortunately, this is a common misconception.

If the product is simply labeled cruelty-free, it means that it has not been tested on animals. However, it may still contain animal components. Therefore, cruelty-free and vegan are not synonyms.

However, the term vegan is often loosely defined. For instance, you can spot it at Sephora, Ulta, Dermstore, and Soko Glam. It is often thought that a product is vegan if it contains no animal ingredients. So, the cruelty-free aspect remains unmentioned. However, a 100% vegan product must meet both conditions.

Still, Target has a long list of vegan skincare products. And the majority of the products with a marked V-sign are in fact 100% vegan. However, unfortunately, some of them are not since a lot of skincare brands have misunderstood the definition of a vegan product.

How To Find Vegan Skincare Brands At Target?

Target’s online store has separate cruelty-free and vegan labels. However, you can still find items under vegan products that are not 100% vegan. So, when shopping you have to keep in mind a couple of tricks.

To find vegan skincare products at Target, select the skincare subpage from the menu above. You can also be more specific and choose a moisturizer, eye cream, cleanser, etc. Scroll down and apply the vegan filter under health facts. See an example in the video below.

When you have found a product you like, click on it and check if the product has both labels – vegan and cruelty-free. Scroll down and find the ‘at a glance’ subsection like in the video below.

As said, Target gives its offered products a vegan label when the manufacturers have marked the vegan status on their products. So it is likely that most of Target’s vegan products are, in fact, 100% vegan.

Products with an officially certified vegan label usually meet vegan conditions. However, independently designed vegan labels can be misleading. Since there is a common misconception that vegan only refers to the composition, some products may not be cruelty-free.

Examples include brands like Biore, Clarins, and Philosophy. Their products come up in the search after using the vegan filter. However, these firms and their products are not vegan as they sell in China. And animal testing in China is required.

Of course, you can always familiarize yourself with all-vegan brands. And Target carries a lot of them. In addition, Target lists hundreds of skincare companies that are not 100% vegan, but offer quality vegan skincare.

Vegan Skincare Brands At Target

It is probably not an exaggeration to say that Target carries almost a million different brands. But to help you find 100% vegan brands, we have rounded up the top 40 vegan skincare brands in a random order that Target offers. 

  1. Sweet Chef
  2. Pacifica
  3. Versed
  4. Acure
  5. Derma E
  6. e.l.f
  7. BYBI Beauty
  8. Cosmedica Skincare
  9. Womaness
  10. Sukin
  11. Humphreys
  12. Teami
  13. Well People
  14. Azure
  15. Jacq’s
  16. Three Ships
  17. BYOMA
  18. Que Bella
  19. Being Frenshe
  20. Artnaturals
  21. WLDKAT
  22. Hawthorne Skin
  23. Solara Suncare
  24. Holler And Glow
  25. Apto Skincare
  26. Ferver
  27. Amie
  28. Boscia
  29. Florence By Mills
  30. Hempz
  31. Juice Beauty
  32. Love, Beauty, and Planet
  33. Soapbox
  34. Sunwink
  35. Truly Beauty
  36. Tanologist
  37. Urban Hydration
  38. DermaGEEK
  39. Tenoverten
  40. Disco

The Best 5 Vegan Skincare Brands At Target

We totally understand if the abundance of products at Target makes your head spin. Therefore, we have selected the 5 best vegan brands, whose products you can start exploring with peace of mind.


Pacifica Beauty

Pacifica is a vegan brand created under the Californian sun. It focuses on skincare that contains a lot of superfoods and natural ingredients.

Pacifica is a trustworthy vegan choice as it offers effective skincare, keeping in mind that less is more. The products contain thought-out active ingredients and are free of all the bad chemicals. Their products are also affordable and made in the USA.


Acure is a cosmetic brand that uses a lot of organic components and is committed to a clean ingredient list. The company is female-owned and certified vegan.

This skincare brand is suitable for all skin types. However, we love Acures products designed for acne-prone skin the most. Acure’s products are affordable, but effective and contain high-performing active ingredients.


This American skincare brand is certified vegan, cruelty-free, female-owned, and climate neutral. Its products look aesthetically simple but still catch the eye.

The best thing about Versed is that it offers effective skincare based on an active ingredient and a very simple list of ingredients. So, every skin type has options in the Versed selection. In addition, Versed avoids thousands of toxic chemicals and has created its own recycling program.

Juice Beauty

Juice Beauty is an experienced skincare brand that started already in 2005. Since then, they have offered a variety of organic, cruelty-free, clean and vegan products.

While Juice Beauty offers a good selection of skincare for all skin types, we love their anti-aging skincare products the most. Precisely because they contain the right active ingredients and their composition is also supported by clinical results.

Derma E

Derma E grew out of a small health boutique in California. From the beginning, this company has been 100% vegan and focusing on producing effective skincare while remaining animal and planet friendly.

Derma E is one of the community favorites because it offers affordable vegan skincare that is made in the USA. It is clean, natural, and full of vitamins and antioxidants. In addition, the brand actively supports several non-profit organizations.

The Best Vegan Products At Target

To get even more specific, we have created a list of the best vegan products available at Target. Behind each product, we have also indicated whether its brand is 100% vegan or not.

The Best Vegan Moisturizers At Target

Derma E Vitamin C Moisturizer –  VEGAN BRAND
COVERGIRL Weightless Water Cream – the brand is not 100% vegan

The Best Vegan Cleansers At Target

Pacifica Sea Foam Complete Face Wash– VEGAN BRAND
Peach & Lily Power Calm Hydrating Gel Cleanser – the brand is not 100% vegan

The Best Vegan Eye Creams At Target

Pacifica Vegan Collagen Recovery Eye Cream –  VEGAN BRAND
e.l.f. Holy Hydration! Eye Cream –  VEGAN BRAND

The Best Vegan Face Oils At Target

JOSIE MARAN 100% Pure Argan Oil — the brand is not 100% vegan
Well People Bio Booster Oil Drops –  VEGAN BRAND

The Best Vegan Serums At Target

Derma E Vitamin C Serum  –  VEGAN BRAND
Versed Press Restart Gentle Retinol Serum – VEGAN BRAND

The Best Vegan Toners At Target

Versed Baby Cheeks All In One Hydrating Milk — VEGAN BRAND
Bliss Clear Genius Clarifying Toner + Serum – the brand is not 100% vegan

The Best Vegan Sunscreens At Target

Sun Bum Original Sunscreen Lotion – the brand is not 100% vegan
Bliss Block Star Daily Mineral Sunscreen  –  the brand is not 100% vegan

The Best Vegan Exfoliators At Target

Acure Brightening Facial Scrub –  VEGAN BRAND
Pacifica Acne Defense Face Wash  –  VEGAN BRAND

FAQ About Vegan Brands At Target

What vegan brands are at Target?

Target carries a long list of 100% vegan brands such as Sweet Chef, Pacifica, Versed, Acure, Derma E, e.l.f, BYBI Beauty, Sukin, Well People, WLDKAT, Boscia, Hempz, and Juice Beauty.

Can you trust Target’s vegan filter?

No, not quite. Target gives its offered products a vegan label when the manufacturers have marked the vegan status on their products. So it is likely that most of Target’s vegan products are, in fact, 100% vegan. However, a common misconception is that vegan only refers to the composition. Therefore, some products at Target marked as vegan may not be cruelty-free. Examples include brands like Biore and Clarins which are marked as vegan but still test on animals.


You can find plenty of high-quality vegan skincare at Target. However, it is possible that non-vegan items will appear after applying the vegan filter. For example, among vegan products, you can find brands that still test on animals.

The easiest way to reach completely vegan products is to check their additional information on the product page. Target has created a very clear and comprehensible system of signs that give an idea of the composition and character of the product.

If you find a product with both, a vegan and cruelty-free label, you can be sure that it is, in fact, a vegan product. Of course, you can always do background research and find out about 100% vegan skincare brands.

See also: The Complete Guide For Vegan Skincare In 2022

Anett is a passionate journalist, writer, and magazine editor with almost 7 years of experience. Through engaging articles, she brings kinder and more environmentally-friendly choices closer to everybody.