The Best Vegan Skincare Brands And Products At Target

By Anett Rannamets. Updated: August 2023.
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Target is one of the most popular shopping places in the USA. And of course, it goes with the times and fulfills the demand. That is also why you can find a very wide and high-quality selection of vegan skincare at Target.

Since the range of products can be overwhelming, we have put together a guide on how to find 100% vegan skincare brands and products at Target. Below you can also see a list of 40 brands named at Target that are dedicated to producing only vegan products.

Vegan Skincare At Target

Target is one of the largest retail companies in the United States that offers a variety of different goods. It has almost two thousand physical stores and an enormous online store. And of course, Target also has a good selection of vegan skincare.

All the skincare products they have listed on Target are tagged with different keywords. If you click on any product and scroll down, you will notice additional information under ‘at a glance’ with different virtual stickers.

Target Skincare Labels

All the stickers have an explanation when you scroll down and look on the right side of the page. The green V-sign indicates vegan. So quoting Target: “Vegan – a product that carries an unqualified independent, third-party certification, or carries an on-pack statement relating to the product being 100% vegan.”

Vegan skincare does not contain animal ingredients and should not be tested on animals. In addition, it should not contain components that have been actively experimented on animals. This means that a 100% vegan product is in no way related to the exploitation of animals.

Official vegan certificates always stick to this rule. However, unofficial vegan labels and marks on products may only refer to the product’s composition. A lot of retailers still use a limited vegan definition. Their “vegan” refers to ingredients, leaving out the aspect of animal testing. Next to Target, you can spot limited definitions also at Sephora, Ulta, Dermstore, and Soko Glam.

Moreover, if the product is simply labeled cruelty-free, it means that it has not been tested on animals. However, it may still contain animal components. Therefore, cruelty-free and vegan are not synonyms.

Still, Target has a long list of vegan skincare products. And the majority of the products with a marked V-sign are in fact 100% vegan (no animal ingredients + cruelty-free). However, unfortunately, some of them are only partially vegan and test on animals.

Also, in 2021 Target and Ulta started a cooperation with their “shop-in-shop” concept, where you can find around 50 beauty brands from Ulta in Target’s retail stores. Read more about vegan beauty brands at Ulta here.

How To Find Vegan Skincare Brands At Target?

Target’s online store has separate cruelty-free and vegan labels. However, you can still find items under vegan products that are not 100% vegan. So, when shopping you have to keep in mind a couple of tricks.

To find vegan skincare products at Target, select the skincare subpage from the menu above. You can also be more specific and choose a moisturizer, eye cream, cleanser, etc. Scroll down and apply the vegan filter under health facts. See an example in the video below.

When you have found a product you like, click on it and check if the product has both labels – vegan and cruelty-free. Scroll down and find the ‘at a glance’ subsection like in the video below.

As said, Target gives its offered products a vegan label when the manufacturers have marked the vegan status on their products. So it is likely that most of Target’s vegan products are, in fact, 100% vegan.

Products with an officially certified vegan label usually meet vegan conditions. However, independently designed vegan labels can be misleading. Since there is a common misconception that vegan only refers to the composition, some products may not be cruelty-free.

Examples include brands like Biore, Clarins, and Philosophy. Their products come up in the search after using the vegan filter. However, these companies and their products are not vegan as they sell in China. And animal testing is required in China.

Of course, you can always familiarize yourself with all-vegan brands. And Target carries a lot of them. In addition, Target lists hundreds of skincare companies that are not 100% vegan, but offer quality vegan skincare.

Vegan Skincare Brands At Target

It is probably not an exaggeration to say that Target carries almost a million different brands. But to help you find 100% vegan skincare brands (that are also cruelty-free), we have rounded up the best 40 vegan skincare brands in a random order that Target offers. 

The 5 Best Vegan Skincare Brands At Target

We totally understand if the abundance of products at Target makes your head spin. Therefore, we have selected the 5 best vegan brands, whose products you can start exploring with peace of mind.

1. Pacifica

Pacifica Beauty

Pacifica is a vegan brand created under the Californian sun. It focuses on skincare that contains a lot of superfoods and natural ingredients.

Pacifica is a trustworthy vegan choice as it offers effective skincare, keeping in mind that less is more. The products contain thought-out active ingredients and are free of all the bad chemicals. Their products are also affordable and made in the USA.

Shop Pacifica At Target

2. Acure


Acure is a cosmetic brand that uses a lot of organic components and is committed to a clean ingredient list. The company is female-owned and certified vegan.

This skincare brand is suitable for all skin types. However, we love Acures products designed for acne-prone skin the most. Acure’s products are affordable, but effective and contain high-performing active ingredients.

Shop Acure At Target

3. Versed


This American skincare brand is certified vegan, cruelty-free, female-owned, and climate neutral. Its products look aesthetically simple but still catch the eye.

The best thing about Versed is that it offers effective skincare based on an active ingredient and a very simple list of ingredients. So, every skin type has options in the Versed selection. In addition, Versed avoids thousands of toxic chemicals and has created its own recycling program.

Shop Versed At Target

4. Juice Beauty

juice beauty

Juice Beauty is an experienced skincare brand that started already in 2005. Since then, they have offered a variety of organic, cruelty-free, clean and vegan products.

While Juice Beauty offers a good selection of skincare for all skin types, we love their anti-aging skincare products the most. Precisely because they contain the right active ingredients and their composition is also supported by clinical results.

Shop Juice Beauty At Target

5. Derma E

derma e

Derma E grew out of a small health boutique in California. From the beginning, this company has been 100% vegan and focusing on producing effective skincare while remaining animal and planet friendly.

Derma E is one of the community favorites because it offers affordable vegan skincare that is made in the USA. It is clean, natural, and full of vitamins and antioxidants. In addition, the brand actively supports several non-profit organizations.

Shop Derma-E At Target

The Best Vegan Products At Target

To get even more specific, we have created a list of the best vegan skincare products available at Target. Behind each product, we have also indicated whether its brand is 100% vegan or not.

The Best Vegan Moisturizers At Target

  1. Derma E Vitamin C Moisturizer –  VEGAN BRAND
  2. COVERGIRL Weightless Water Cream – the brand is not 100% vegan

The Best Vegan Cleansers At Target

  1. Pacifica Sea Foam Complete Face Wash– VEGAN BRAND
  2. Peach & Lily Power Calm Hydrating Gel Cleanser – the brand is not 100% vegan

The Best Vegan Eye Creams At Target

  1. Pacifica Vegan Collagen Recovery Eye Cream –  VEGAN BRAND
  2. e.l.f. Holy Hydration! Eye Cream –  VEGAN BRAND

The Best Vegan Face Oils At Target

  1. JOSIE MARAN 100% Pure Argan Oil — the brand is not 100% vegan
  2. Well People Bio Booster Oil Drops –  VEGAN BRAND

The Best Vegan Serums At Target

  1. Derma E Vitamin C Serum  –  VEGAN BRAND
  2. Versed Press Restart Gentle Retinol Serum – VEGAN BRAND

The Best Vegan Toners At Target

  1. Versed Baby Cheeks All In One Hydrating Milk — VEGAN BRAND
  2. Bliss Clear Genius Clarifying Toner + Serum – the brand is not 100% vegan

The Best Vegan Sunscreens At Target

  1. Sun Bum Original Sunscreen Lotion – the brand is not 100% vegan
  2. Bliss Block Star Daily Mineral Sunscreen  –  the brand is not 100% vegan

The Best Vegan Exfoliators At Target

  1. Acure Brightening Facial Scrub –  VEGAN BRAND
  2. Pacifica Acne Defense Face Wash  –  VEGAN BRAND

FAQ About Vegan Brands At Target

What vegan brands are at Target?

Target carries a long list of 100% vegan brands such as Sweet Chef, Pacifica, Versed, Acure, Derma E, e.l.f, BYBI Beauty, Sukin, Well People, WLDKAT, Boscia, Hempz, and Juice Beauty.

Can you trust Target’s vegan filter?

No, not quite. It is important to mention that a lot of retailers still use a limited vegan definition. As does Target. Its “vegan” refers to ingredients, leaving out the aspect of animal testing. A more comprehensive vegan definition, however, means no animal exploitation at all, including refraining from animal testing.


You can find plenty of high-quality vegan skincare at Target. However, it is possible that non-vegan items will appear after applying the vegan filter. For example, among vegan products, you can find brands that still test on animals.

The easiest way to reach completely vegan skincare products is to check their additional information on the product page. Target has created a very clear and comprehensible system of signs that give an idea of the composition and character of the product.

If you find a product with both, a vegan and cruelty-free label, you can be sure that it is, in fact, a vegan product.

See also: The Complete Guide For Vegan Skincare, Where To Buy Vegan Skincare

Anett is a passionate journalist, writer, and magazine editor with almost 7 years of experience. Through engaging articles, she brings kinder and more environmentally-friendly choices closer to everybody.