The Best Vegan Skincare Brands And Products At Walmart

By Anett Rannamets. Updated: May 2023.
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Walmart is an American retail chain and the world’s largest private company. As Walmart offers almost every type of product, their selection also includes vegan skincare.

However, finding 100% vegan skincare at Walmart can be quite a challenge. Especially if you are new to the vegan skincare world. So let us guide you through the journey of finding vegan skincare brands at Walmart. At the end of the page, you will also find a list of vegan skincare brands and products at Walmart.

Vegan Skincare At Walmart

Walmart has created vegan and cruelty-free filters in its online system, which can be applied in the search. However, immediately after applying the vegan filter, you can see products that can be labeled only as partially vegan.

Among them, for example, are EltaMD, Elemis, Clarins, and Freeman, who sell their products in China. In order to sell in the Chinese market, companies must conduct animal testing. Therefore, neither these companies nor any of their products should not be considered 100% vegan-friendly.

Vegan skincare never contains any animal ingredients. In addition, skincare should not be vegan if its components have not been tested on animals. However, it is important to mention that a lot of retailers still use a limited vegan definition. As does Walmart.

Its “vegan” refers to ingredients, leaving out the aspect of animal testing. A more comprehensive vegan definition, however, means no animal exploitation at all, including refraining from animal testing.

How To Find Vegan Skincare On Walmart’s Webpage?

Although Walmart has both vegan and cruelty-free filters, they do not work accurately. This means that you have to be extra careful when looking for vegan skincare online at Walmart. The safest way to find 100% vegan skincare at Walmart is to do additional research on the product.

We have to admit, Walmart’s online store is a little complicated and needs some time to get used to. Although Walmart has created both vegan and cruelty-free filters, it does not always offer an option to use them.

Filters can usually be selected from the menu on the left under “ingredient preferences”. However, this option only appears to the user if you select a broader category. For example, this option appears when “shopping all skincare”. Watch the video below.

In the case of specific categories, for example, when searching just for “cleanser”, the ingredient preference does not appear in the menu on the left side of the webpage. This creates confusion and is not convenient at all.

In addition, as already mentioned before, after applying the vegan filter, products that cannot be categorized as vegan also appear in the search. Plus, it is incomprehensible why a rather small selection of products comes up. This leads us to claim that Walmart’s vegan filter is not totally reliable.

Since the vegan filter displays products that are not cruelty-free, this concern could normally be solved by using a cruelty-free filter in addition to the vegan one. However, that is not reliable either and displays brands like Biore or Caudalie.

Since there is a lot of confusion with the filter implementation, you have to use other methods. For example, it is always possible to write a specific request in the search bar. For instance, “vegan moisturizer”.

In this way, you can see a much larger selection of products. However, you still have to be careful and double-check their status as Walmart is wrong in defining the terms “vegan” and “cruelty-free”.

Once you have found your favorite product, do a quick background check on it online. Some of the products you see may be vegan in composition, but ethically not cruelty-free.

Usually, we would recommend checking the product’s vegan-friendliness on the product page under additional information. Unfortunately, these statements cannot be trusted at Walmart. We noticed that some brands (like APRILSKIN) are still featured with cruelty-free and vegan keywords although they sell in China.

Therefore, it is not safe to trust the filters and product details alone.

How To Find Vegan Skincare At Walmart?

Of course, online shopping is much more convenient, and you can always do a background check on your product. But when shopping in a physical store, the first thing to do is look for the vegan label on the packaging.

If you want to pick up the product yourself, you can check online whether the store has it on-site or not. Just choose your location from the blue bar above. Go to the product page and check which store near you carries it.

If you do not feel like doing background research before shopping, you can find vegan products in the store by looking for certified vegan labels. Official and verified labels usually fulfill both, vegan and cruelty-free conditions.

However, the misconception that veganism is only about composition is quite common. So, you can find independent vegan labels on some products, which may not include the cruelty-free aspect. Therefore, familiarize yourself with certified vegan labels and 100% vegan skincare brands. If the product only has a cruelty-free label, you must read its ingredients and know the animal-derived components just in case.

Vegan Skincare Brands At Walmart

Walmart has millions of different products, and searching for 100% vegan brands (that are also not tested on animals) on your own can take time. Therefore, we have made a list of totally vegan brands that are represented in many Walmart stores.

However, it is important to note that product availability and brand representation may vary by store and state. The following brands are also presented in random order.

The 3 Best Vegan Skincare Brands At Walmart

Walmart has a great selection of vegan skincare brands. But if you are new to vegan skincare, it can be difficult to make the first choice. That is why we have come up with three of our favorite vegan skincare brands that you can definitely trust.

1. Derma E

Derma E Vegan Skincare Brand

This Californian brand started as a health store. Their first product was a vitamin E cream, which became very popular. Today, Derma E covers many different product types in addition to face creams and moisturizers.

We like Derma E because the company produces vegan skincare with natural ingredients. We also find it cool that Derma E conducts clinical tests on its products and the results can be seen on its website.

Shop Derma-E At Walmart

2. e.l.f.

e.l.f vegan skincare

e.l.f has been on the market since 2004. This American brand mainly focuses on and is best known for creating affordable makeup. However, e.l.f also has a vegan skincare line.

In our opinion, e.l.f is one of the best and most effective skincare brands in its price range. We love that e.l.f is accessible to everyone. Some of its skincare products start as low as $3.

Shop e.l.f At Walmart

3. The Ordinary

the ordinary

It is a functional beauty brand and one of the most popular and community-recommended skincare providers in the market. The Ordinary focuses on clinical technologies and research.

The brand is also one of our favorites because it produces effective vegan skincare and does it transparently. Their products are based on clinically proven active ingredients and do not contain any redundant components.

Shop The Ordinary At Walmart

The Best Vegan Skincare Products At Walmart

If you are short on the inspiration we have put together a list of vegan skincare products from Walmart. Here are the best vegan skincare products you can trust. Behind each product, we have also indicated whether the brand is 100% vegan.

The Best Vegan Moisturizers At Walmart

  1. Derma E Vitamin C Moisturizer –  VEGAN BRAND
  2. e.l.f. SKIN Holy Hydration! Face Cream – VEGAN BRAND

The Best Vegan Cleansers At Walmart

  1. Pacifica Sea Foam Complete Face Wash– VEGAN BRAND
  2. e.l.f. Mint Melt Minty Fresh Cooling Cleanser – VEGAN BRAND

The Best Vegan Eye Creams At Walmart

  1. Pacifica Vegan Collagen Recovery Eye Cream –  VEGAN BRAND
  2. e.l.f. Holy Hydration! Eye Cream –  VEGAN BRAND

The Best Vegan Face Oils At Walmart

  1. DERMA E Anti-Wrinkle Retinol Facial Oil — VEGAN BRAND
  2. Drunk Elephant Virgin Marula Luxury Facial Oil –  the brand is not 100% vegan

The Best Vegan Serums At Walmart

  1. The Ordinary Hyaluronic Acid 2% + B5 30ml  –  VEGAN BRAND
  2. Versed Press Restart Gentle Retinol Serum – VEGAN BRAND

The Best Vegan Toners At Walmart

  1. Versed Baby Cheeks All In One Hydrating Milk — VEGAN BRAND
  2. Bubble Skincare Break Even Balancing Toner – VEGAN BRAND

The Best Vegan Sunscreens At Walmart

  1. Pipette Mineral Sunscreen Broad Spectrum SPF 50 – VEGAN BRAND
  2. ITK Broad Spectrum SPF 50 Sunscreen  –  VEGAN BRAND

The Best Vegan Exfoliators At Walmart

  1. e.l.f. Cosmetics Gentle Peeling Exfoliant –  VEGAN BRAND
  2. Derma E Purifying Daily Detox Facial Scrub –  VEGAN BRAND

FAQ About Vegan Skincare Brands At Walmart

What vegan brands are at Walmart?

Walmart carries a long list of 100% vegan brands such as Derma E, Pacifica, Versed, e.l.f, BYBI Beauty, Sukin, Boscia, The Ordinary, Mad Hippie, California Pure Naturals, Azure, Youth To The People, Bubble Skincare.

Can you trust Walmart’s vegan filter?

Not quite. A lot of retailers still use a limited vegan definition. As does Walmart. Its “vegan” refers to ingredients, leaving out the aspect of animal testing. A more comprehensive vegan definition, however, means no animal exploitation at all, including refraining from animal testing.


Walmart does offer a wide variety of vegan skincare products. However, it can be difficult to find them on its website because Walmart’s vegan filter is not completely reliable. This is because the filter displays non-cruelty-free products in the search results. And overall, Walmart’s webpage is a bit uncomfortable to use.

To be sure that your shopping cart at Walmart’s webpage is 100% vegan, check additional information by Googling your products online. When shopping in a physical Walmart store, be informed of the certified vegan signs and look for vegan labels on the packaging. You can also familiarize yourself with 100% vegan brands or read the product’s ingredient list.

To learn everything you need to know about the world of vegan skincare, see our complete guide to vegan skincare.

See also: Where To Buy Vegan Skincare

Anett is a passionate journalist, writer, and magazine editor with almost 7 years of experience. Through engaging articles, she brings kinder and more environmentally-friendly choices closer to everybody.