Vegan Skincare Trends In 2024

By Anett Rannamets. Updated: January 2024.
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Trends are everywhere. Even in the vegan world. We could talk about the vegan ingredients that stand out like niacinamide, bakuchiol, or vitamin C, for example. Or maybe instead see what K-skincare is about. And of course, we cannot leave out organic vegan skincare.

Many people think that veganism is also just a trend. In fact, it is here to stay. However, like in every area of life, there are trends in every way we look. As in the world of fashion, some things come into the spotlight and some fade into the shadows. No, let’s see what has earned the attention in the world of vegan skincare!

The Trendiest Ingredients In Vegan Skincare

Composition is key in skin care. In order to support our skin most effectively, we need to know which active ingredients to apply to our skin. And some skincare ingredients stand out, even in vegan skincare. However, this does not mean that they are just trends and not effective. It is quite the opposite, we believe. Because people are becoming more aware and making decisions based on what they know.

Vitamin C

In skincare, vitamin C is always a vegan-friendly ingredient. This means that it is obtained from plants or synthesized chemically. Instead of vitamin C, some brands prefer to youse the name ascorbic acid.

Vitamin C is a powerful antioxidant that is often used in anti-aging skincare as it helps to protect the skin from environmental damage. Moreover, it stimulates collagen production and thus reduces wrinkles.

Living in the information age, a big plus is that we can find high-quality and well-founded information about everything. Therefore, people’s skincare routines have changed as well over the years. As vitamin C is a science-approved, dermatologist-backed, and powerful anti-aging ingredient, it has gained a lot of loyal users.1

Best Vegan Vitamin C Skincare


Although niacinamide is found in various foods, including animal-based products, it is good to know that niacinamide in skincare is always vegan. Some brands also prefer to use names such as nicotinamide or vitamin B3.

Niacinamide or vitamin B3 is used as an antioxidant in skincare. It protects the skin from environmental damage, stimulates hydration, and regulates sebum production. It makes pores smaller and can also help with acne-prone skin.

Niacinamide has become more trendy over the past 5 years as ingredient-based skincare has become important. It is now more popular to focus on the effect rather than how the product smells or looks. And niacinamide is one of the science-backed multifunctional ingredients that can be found in many products today.2

Vegan Niacinamide Skincare


CBD is always a vegan ingredient. It is a cannabinoid that can be obtained from hemp or also known as the cannabis plant. It is mildly anti-inflammatory and is often used to soothe stressed skin.

Because it is a controversial ingredient, for example, Amazon has restricted its sale. Therefore, you have to shop for CBD vegan skincare on brands’ websites or other online providers.

Over the years, many celebrities have praised CBD oil and its effects, so naturally, it is now more trendy.3 But as the health effects of the cannabis plant have become more researched over the decade, we now know that it actually has benefits.4

Guide To Vegan CBD Skincare


Ceramides are lipids found in the skin of both humans and animals. Fortunately, however, ceramides in skincare are always chemically synthesized. Therefore, ceramides in skincare are always vegan.

Ceramides are responsible for maintaining moisture in the skin and keeping the protective barrier strong. With age, ceramides in the skin reduce, and the skin’s ability to protect itself becomes less invincible. Therefore, people use ceramide skincare to reduce signs of aging and maintain the skin’s moisture levels. So, ceramides make the skin supple and hydrated.

As skincare has become more science-based over the past decade, ceramides have become trendy. People now support their skin with the exact components that have decreased in the skin over the years.

Vegan Ceramide Skincare


Retinol, or vitamin A derivative, is one of the most popular anti-aging skincare components today. Taking care of mature skin and trying to keep it as youthful as possible with topical skincare is very trendy. Luckily, in skincare, it is obtained synthetically and is therefore always vegan-friendly.

Retinol is used in skincare because it has the ability to penetrate deep into the skin. It improves skin texture as well as reduces wrinkles and fine lines. Retinol also increases the water content of the skin and keeps it hydrated.

Best Vegan Retinols


Bakuchiol is a plant-based alternative to retinol. It is obtained from the leaves and seeds of the Psoralea Corylifolia plant. Bakuchiol is a little more gentle, but with similar properties to retinol. That is why it has become very trendy.

Bakuchiol is an anti-aging and wrinkle-smoothing ingredient. This antioxidant stimulates collagen production and makes the skin smoother. It keeps the skin hydrated and is suitable for all skin types.

Best Vegan Retinol Alternatives

Hyaluronic Acid

Hyaluronic acid is one of the best moisturizing ingredients in skincare. It binds water in the skin. It moisturizes even very dry skin and helps it stay young longer.

Unfortunately, hyaluronic acid can be both – animal-derived and plant-derived. The first is often cheaper, but the second is again more stable. And luckily, we see less and less animal-derived hyaluronic acid among skincare ingredients. 

Since the environment and dry air often damage the skin, maintaining the skin’s moisture level is very important. Therefore, hyaluronic acid has become one of the most important ingredients in skincare.

Vegan Hyaluronic Acid Skincare

Vegan Skincare Trends

If we look from the specific active ingredients at a slightly broader picture, we can also find trends elsewhere. These trends often come from different cultures and social groups that prefer their skincare to be sourced and prepared in specific ways. Now let’s take a look closer.

Vegan Organic Skincare

Organic skin care contains as many organic ingredients as possible. This means that certified organic skin care is produced following different rules and using special technologies. They do not contain GMOs, parabens, silicones, fragrances, and dyes. The vegan organic skin care, on top of everything else, also contains no animal ingredients.

Since our skin absorbs everything we put on it, it makes sense to apply the purest ingredients possible. Because of this, many people have chosen to purchase only organic or natural products, even though it is very difficult to find a 100% organic product.

Organic Vegan Skincare Brands And Products

Vegan Korean Skincare

Korean skincare or K-skincare is one of the biggest trends in the world of skincare. The purity of Korean people’s skin has always been the envy of the Western world. They know what works and how to best nourish the skin.

However, most Korean brands use animal-based ingredients. Which often includes snail slime, for example. Fortunately, however, the vegan principle is becoming more and more popular. Therefore it is already possible to even buy very high-quality vegan Korean skincare.

Vegan Korean Skincare Brands: These K-Beauty Brands Are 100% Vegan

Custom Vegan Skincare

As we become more aware, we realize that it is actually necessary to target specific concerns when caring for the skin. Whether it’s fine lines or dry skin. Acne or hyperpigmentation. Fortunately, the three-in-one products have been forgotten.

So, a lot of skincare brands are now offering the opportunity to put together your own skincare routine in the form of custom skincare. This way, you can avoid ingredients that are not suitable for your skin and choose precisely what you would like to see in your products.

Custom Vegan Skincare Brands To Know

Vegan Skincare For Men

Yes! Men need to take care of their skin too. And luckily, more and more of them do. The facial skin of women and men is different for several reasons and therefore the same ingredients are not suitable. For example, the male hormonal system is quite different. Plus, they also grow facial hair.

In addition, men often want fragrance-free products that leave a natural appearance. Fortunately, there are already several reliable vegan brands that have dedicated their product lines to men. So that men can also enjoy vegan and cruelty-free skincare.

Vegan Skincare For Men

FAQ About Vegan Skincare Trends

What are popular vegan skincare ingredients?

Popular ingredients in vegan skincare are hyaluronic acid, niacinamide, retinol, bakuchiol, CBD, and ceramides.


Beautiful skin is always in fashion. But to achieve or maintain that glowing skin and healthy complexion, you often have to work hard. And we think the trends currently emerging in vegan skincare can help with that just because they were born from awareness.

In skin care, you need to know what and when to use. Trendy active ingredients such as vitamin C, retinol, or niacinamide will definitely do their job. But only if they are used for the right concerns. Awareness accompanies the bigger picture as well. For example, vegan Korean skincare or vegan skincare for men are also trends. Both include thought-out products and components. 

However, trends are trends for a reason. And users should know how to make the best use of these. Therefore, we recommend first of all finding out what your skin needs. If you can’t do it yourself, contact a dermatologist.

See also: Vegan Skincare: The Complete Guide



  1. Healthline: “11 Reasons to Add Vitamin C Serum to Your Skin Care Routine”
    Available at:
  2. Practical Dermatology: “Niacinamide: A Multi-functional Cosmeceutical Ingredient”
    Available at:
  3. The New York Times: “Why Is CBD Everywhere?”
    Available at:
  4. National Library Of Medicine: “Therapeutic Potential of Cannabidiol (CBD) for Skin Health and Disorders”
    Available at:

Anett is a passionate journalist, writer, and magazine editor with almost 7 years of experience. Through engaging articles, she brings kinder and more environmentally-friendly choices closer to everybody.