Why Austria Is Urging Everyone to Rethink Meat in Their Diets

By Liis Hainla. Published: August 2024.
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Image credit: © BMSGPK / Fotostudio Mayer mit Hut

Austria is taking a bold step towards healthier and more sustainable eating by overhauling its national dietary guidelines. The new recommendations, developed by the Austrian Ministry of Health, emphasize a significant reduction in meat, fish, and dairy consumption, while advocating for an increase in plant-based proteins. 

These changes reflect a growing awareness of both health and environmental issues, aiming to guide Austrians towards a diet that benefits both the individual and the planet.

A Focus on Plant-Based Proteins

The centerpiece of Austria’s new dietary guidelines is the promotion of plant-based proteins, such as legumes. For the first time, legumes have been given their own category in the guidelines, highlighting their importance in a balanced diet. 

Austrians are encouraged to consume legumes three to four times per week, depending on whether they follow a vegetarian diet. This shift is designed to reduce the reliance on animal-based products, which are associated with higher environmental impacts and certain health risks when consumed in excess.

The Healthy and Sustainable Plate Model

Austria’s new dietary recommendations introduce a practical tool called the “Healthy and Sustainable Plate” model. This visual guide illustrates the ideal proportions of different food groups for a balanced meal. 

austria the new plate

According to the model, half of the plate should consist of vegetables and fruits, a quarter should be whole grains and potatoes, and the remaining quarter should be protein sources, predominantly from plants. 

This model complements the traditional food pyramid and will be updated in autumn 2024 to include guidelines specifically for vegetarian diets.

Balancing Health and the Environment

The revised guidelines underscore the importance of not only a balanced diet but also a climate-friendly one. Animal-based foods, particularly meat and dairy, have a substantial carbon footprint due to the resources required for their production and transport. 

By shifting to a diet rich in plant-based foods, Austrians can reduce their carbon footprint significantly. The guidelines also recommend prioritizing regional and seasonal produce, which not only supports local agriculture but also minimizes the environmental impact of long-distance transportation and storage.

A Call to Action

Austria’s updated dietary guidelines are more than just a health initiative; they are a call to action for a more sustainable lifestyle. 

As Health Minister Johannes Rauch emphasized, “Conscious eating with a focus on vegetables, fruits, grains, and legumes is not only good for the planet; it also helps us live longer and healthier.” 

By encouraging a reduction in meat and an increase in plant-based foods, these guidelines aim to foster a longer, healthier life while contributing to the global fight against climate change.

Austria’s new approach to nutrition is a visionary move, one that challenges individuals to rethink their food choices and embrace a diet that supports both personal well-being and the environment.

My name is Liis. I've been a vegan for a long time and advocate for the vegan lifestyle. Through Vegan Avenue, I write about the latest vegan news, trends, events, and all things related to the vegan lifestyle.