Kylie Jenner’s New Vegan Foundation Perfects the “Less Is More” Look

By Liis Hainla. Updated: August 2024.
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In an era where beauty standards are shifting towards authenticity and simplicity, Kylie Jenner is leading the charge with her latest release: the Skin Tint Blurring Elixir. This innovative vegan foundation embodies Jenner’s newfound philosophy of “less is more,” offering a natural and lightweight alternative to traditional makeup.

Embracing a New Beauty Philosophy

Kylie Jenner, a name synonymous with glam and beauty, has been making waves with her recent pivot to a more minimalist approach. 

“I’ve been going for a ‘less is more’ beauty look lately, and I think my new Skin Tint Blurring Elixir really reflects that,” she shared in an interview with Byrdie. This fresh perspective aims to celebrate natural beauty while providing the benefits of a high-performance foundation.

The Skin Tint Blurring Elixir: A Closer Look

Released earlier this summer, the Skin Tint Blurring Elixir is designed to look and feel like your skin. It’s a weightless, fluid tint that offers light to medium coverage with a second-skin finish. Jenner’s goal was clear: create a product that blurs imperfections, smooths texture, and provides long-lasting wear without feeling heavy or cakey.

Key features of the Skin Tint Blurring Elixir include:

  • Light to Medium Coverage: Evens out skin tone and blurs pores, fine lines, and texture.
  • Natural Finish: Blends seamlessly into the skin, creating a second-skin effect.
  • Longevity: Up to 12 hours of wear that resists separation and patchiness.
  • Hydration Boost: Formulated with hyaluronic acid to improve skin’s hydration.

Kylie’s Vegan Commitment

While Kylie Jenner herself isn’t strictly vegan, she often embraces a flexitarian lifestyle, incorporating plant-based choices into her routine. Her beauty lines—Kylie Cosmetics, Kylie Skin, and Kylie Baby—are all cruelty-free and entirely vegan, including the new Skin Tint Blurring Elixir.

“All of my formulas are cruelty-free, vegan, gluten-free, and free of parabens and sulfates,” Jenner emphasizes. She has taken her commitment a step further by reformulating her bestselling lip kits to be entirely vegan. This dedication ensures that her products are not only kind to animals but also suitable for a variety of skin types, including those with sensitive skin.

Why You’ll Love It

The Skin Tint Blurring Elixir is perfect for those who desire a natural, effortless look without compromising on performance. Non-comedogenic and suitable for all skin types, this foundation doesn’t clog pores, cling to dry patches, or settle into fine lines, making it an ideal choice for anyone seeking a flawless yet natural complexion.

As beauty trends continue to evolve, Kylie Jenner’s “less is more” approach with the Skin Tint Blurring Elixir is a refreshing shift towards embracing and enhancing our natural selves. Whether you’re a makeup minimalist or someone looking to add a versatile and vegan foundation to your collection, this new release is definitely worth exploring.

My name is Liis. I've been a vegan for a long time and advocate for the vegan lifestyle. Through Vegan Avenue, I write about the latest vegan news, trends, events, and all things related to the vegan lifestyle.