About Us – Vegan Avenue

By Liis Hainla. Updated: July 2023.
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Vegan Avenue

I am Liis. Vegan entrepreneur, animal lover, and advocate for sustainable and minimalist living. And editor-in-chief for Vegan Avenue.

When I went vegan 8 years ago, I struggled to keep up with everything a vegan lifestyle entails. Finding recipes was easy, finding vegan shoes or makeup – not so much. But I believed in the movement and did not want to cut any corners.

Today, things look very different. You can get lost in the sea of vegan fashion and beauty brands you would love to support. So you face a new problem: what to leave and what to take?

Vegan Avenue In A Nutshell

Vegan Avenue is a vegan beauty and lifestyle magazine. Vegan Avenue is your guide to vegan beauty, fashion & nutrition. Vegan Avenue was launched in 2021 by Liis Hainla.

Vegan Avenue helps you make the best vegan beauty and fashion choices. Be it vegan skincare, vegan makeup, vegan fashion or vegan nutrition. See more on how we review our products and brands.

One thing I know is true: veganism does not limit your life, it enhances it. Once you leave animals out of your dinner table and makeup case, you will feel cleansed. Both physically and emotionally. And you never want to go back.

Image of Vegan Avenue Head Editor Liis Hainla with Vegan Cosmetics Products

Our integrity is not for sale

Sometimes, when we link to products, we may receive a commission from the products we are linking to. This, however, doesn’t mean that we will list companies that have sketchy moral and ethical stances.

We will only list vegan products to the best of our capabilities. We cannot guarantee that we won’t make a mistake, however, we can guarantee we will not feature a nonvegan product to receive compensation.

We are devoted to putting the spotlight on vegan companies that have a mission and provide the best possible vegan products for that category.

Read more about our editorial guidelines here, and about our medical review board process here.

Editorial Team

Liis Hainla Head Editor Headshot

Liis Hainla is our editor-in-chief.

Liis is the former Estonian Communications Manager of Anima International. She’s an advocate for veganism & animal rights.

Read more about Liis here.

Divya Kashyap author headshot

Divya Kashyap is a content crafter at Vegan Avenue.

She is a long-term happy vegan who is also enthusiastic about slow, mindful living in the company of cats.

Read more about Divya here.

Anett Rannamets author headshot

Anett Rannamets is our newest writer at Vegan Avenue.

She is a passionate journalist, writer, and magazine editor with almost 7 years of experience.

Read more about Anett here.

Dr Shimona Carg, MBBS, MD

Dr Shimona Garg, MBBS, MD

Shimona Garg is a board-certified dermatologist, who medically reviews our skincare content.

Read more about Dr Shimona Garg here.


If you need to contact us, you can do so here or by sending an email to either of the below email addresses:

for general inquiries: contact@veganavenue.com

for content & editorial: Liis@veganavenue.com

Thank you so much for being here. Happy exploring!

Vegan makeup
Vegan skincare
Vegan clothing

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My name is Liis. I have been a vegan for a long time and I advocate for the vegan lifestyle. Through Vegan Avenue, I aim to provide quality information about vegan products and bring attention to amazing vegan companies.