About Us – Vegan Avenue

Vegan Avenue

I am Liis. Vegan entrepreneur, animal lover, and advocate for sustainable and minimalist living. And head editor for Vegan Avenue.

When I went vegan 8 years ago, I struggled to keep up with everything a vegan lifestyle entails. Finding recipes was easy, finding vegan shoes or makeup – not so much. But I believed in the movement and did not want to cut any corners.

Today, things look very different. You can get lost in the sea of vegan fashion and beauty brands you would love to support. So you face a new problem: what to leave and what to take?

Find The Best Vegan Products

We are here to help you make the best vegan beauty and fashion choices for yourself. Be it a vegan mascara, shampoo, face cream, handbag, or a winter jacket – Vegan Avenue will hook you up with the right products.

One thing I know is true: veganism does not limit your life, it enhances it. Once you leave animals out of your dinner table and makeup case, you will feel cleansed. Both physically and emotionally. And you never want to go back.

Our integrity is not for sale

Sometimes, when we link to products, we may receive commission from the products we are linking to. This, however, doesn’t mean that we will list companies that have sketchy morals and ethical stance.

We will only list vegan products to the best of our capabilities. We cannot guarantee that we won’t make a mistake, however, we can guarantee we will not feature a non vegan product to receive compensation.

We are devoted in putting the spotlight to vegan companies that have a mission and provide the best possible vegan products for that category.

Read more about our editorial guidelines here.

Head Editor / Editorial Team

Liis Hainla is our Head Editor.

Liis is the former Estonian Communications Manager of Anima International. Through her activism, she has become a strong advocate for farm animal welfare across the world.

Liis is currently the head editor of Vegan Avenue. Her goal is to educate people on the vegan lifestyle and help them find the best vegan and cruelty-free products for them. Read more about Liis Hainla here.


If you need to contact us, you can do so here or by sending an email to either of the below email addresses:

for general inquiries: contact@veganavenue.com

for content & editorial: Liis@veganavenue.com

Thank you so much for being here. Happy exploring!

Vegan makeup
Vegan skincare
Vegan clothing

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