Sometimes, beautiful hair is just a step away from the right haircare brand. In 2023, there are so many cool haircare brands to choose from. And the good news is that a great number of those cool brands are also 100% vegan.
We have picked out the best vegan haircare brands right now. From Dae to Aveda, these haircare brands help you shop with peace of mind. You don’t to have worry about finding animal-derived ingredients in any of their products.
Rest assured all vegan haircare brands we list are also cruelty-free. None of their products contain animal ingredients and they never use animal testing anywhere in the world. So you can enjoy vegan haircare that is truly free of animal cruelty-free.
See also: Best Vegan Hair Products
Best Vegan Haircare Brands
These top vegan haircare brands are 100% vegan and cruelty-free.
- JVN Hair
- Maui Moisture
- Melanin Haircare
- Fable & Mane
Dae is our favorite vegan haircare brand. Everything we’ve tried from Dae has been wonderful, especially their Monsoon collection. Dae’s hair care is clean, natural, and locally made in the USA. The package design is also gorgeous and the products smell great.
Based in Mesa, Arizona, Dae offers vegan haircare products that utilize desert botanicals such as cactus flowers and prickly pear. Desert plants are known for their resilience and richness in vitamins which makes them perfect for hair care.
Derived from ‘dawn, afternoon, and evening,’ Dae’s philosophy and design reflect the natural movements of the sun. We love that kind of mindfulness. After all, hair care is also self-care, and honoring what nature can offer for our hair is a beautiful thing.
- What we like: great-quality products, wholesome brand
- What we don’t like: Signature shampoo is a bit drying
Based in: Mesa, Arizona | Owned by: Amber Fillerup Clark | Certifications: Leaping Bunny-certified cruelty-free | Features: vegan, cruelty-free, female-owned, paraben-free, phthalate-free, SLS-free, SLES-free, made in the USA
Another vegan haircare brand we love is Briogeo. Briogeo has not always been entirely vegan since one of its hair masks used to contain honey. In 2022, Briogeo replaced real honey in the mask with an apple-based honey alternative to become a 100% vegan brand.
We like Briogeo because their haircare products are natural but effective. We swear by their Repair Don’t Despair Hair Mask and Scalp Revival Scrub. The New York brand is also free of parabens, phthalates, sulfates, silicones, DEA, and synthetic dyes.
- What we like: nourishing and vitamin-rich hair products
- What we don’t like: parent company Wella is not cruelty-free
Based in: New York City, New York | Owned by: Wella Company | Certifications: Leaping Bunny-certified cruelty-free| Features: vegan, cruelty-free, paraben-free, phthalate-free, DEO-free, gluten-free, SLS-free, SLES-free, silicone-free, synthetic coloring-free, made in the USA
3. JVN Hair
If you are looking for a salon-quality vegan haircare brand, go for JVN. Launched by acclaimed hair stylist Jonathan Van Ness, this celebrity vegan beauty brand has been rising quickly in the top charts for its high-performance products. JVN is vegan, cruelty-free, and silicone-free.
JVN has the best vegan hair styling products, we especially like their Complete Blowout Styling Milk. The brand has replaced silicone with sugarcane-derived hemisqualane. This natural ingredient makes the hair smooth and frizz-free, plus strengthens the hair over time.
- What we like: best-quality vegan hair styling products
- What we don’t like: their volumizing Embody line is not the best
Based in: Emeryville, California | Owned by: Jonathan Van Ness | Certifications: Leaping Bunny-certified cruelty-free | Features: vegan, cruelty-free, LGBTQ-owned, gender-neutral, natural, paraben-free, phthalate-free, sulfate-free, silicone-free, synthetic coloring-free, sustainable, made in the USA
Olaplex is the best vegan haircare brand for damaged hair and chemically treated hair. Famous for its patented bond-building technology, Olaplex products are designed to repair the hair’s broken disulfide bonds. The same technology also increases the vibrancy of hair color.
We love that while Olaplex has grown into one of the world’s leading haircare brands, they are still independently owned. The Californian company has always stayed true to its vegan and cruelty-free values. We just wish they would get their products officially certified.
- What we like: great products for damaged hair
- What we don’t like: not certified vegan or cruelty-free
Based in: Santa Barbara, California | Owned by: Dean and Darcy Christal| Certifications: none | Features: vegan, cruelty-free, paraben-free, phthalate-free, SLS-free, SLES-free, phosphate-free, made in the USA
Pureology is the best vegan haircare brand for colored hair. Their shampoos, conditioners, and styling products are all designed to keep the hair color fresh and vibrant. Everything from Pureology is sulfate-free, paraben-free, and made in the USA.
Born in California as early as 2001, Pureology is one of the pioneers in vegan hair care. Though owned by L’Oréal, Pureology has always stayed true to its cruelty-free values. The company is officially certified vegan and animal test-free by PETA.
- What we like: best vegan color care products
- What we don’t like: parent company is L’Oréal
Based in: Westfield, New Jersey | Owned by: L’Oréal Group | Certifications: PETA-certified vegan and cruelty-free | Features: vegan, cruelty-free, paraben-free, sulfate-free, mineral oil-free, made in the USA
Speaking of bonds, we also recommend checking out BondiBoost. This PETA-certified vegan haircare brand offers hair care targeting different hair problems from dandruff to hair thinning. The products are made in Australia using no parabens, sulfates, or silicones.
BondiBoost uses primarily organic ingredients such as peppermint, aloe vera, and rosemary. Our favorite BondiBoost products are their HG Shampoo and Conditioner which are designed to boost hair growth and density. They also have a great Volume & Texture Styling Cream.
- What we like: great products for dandruff and hair loss
- What we don’t like: Scalp Spray doesn’t do much for hair growth
Based in: Bondi Beach, Australia | Owned by: Gauge Capital | Certifications: PETA-certified animal test-free | Features: vegan, cruelty-free, paraben-free, sulfate-free, silicone-free, made in Australia
Pacifica is the best drugstore vegan haircare brand. This beauty brand is vegan, natural, and affordable. This popular drugstore brand was founded in 1997 by Brook Harvey-Taylor who is still the CEO of the company. Pacifica believes that true beauty comes with compassion.
From Pacifica, you will find a range of great vegan shampoos, conditioners, hair masks, and hair serums. We love their choice of ingredients such as coconut peptides, plant collagen, vegan silk, and botanical extracts such as pineapple, ginger mint, and sea salt.
- What we like: best drugstore brand, natural and affordable
- What we don’t like: not many scent-free options
Based in: Carpinteria, California | Owned by: Brook Harvey-Taylor | Certifications: PETA-certified vegan and cruelty-free | Features: vegan, cruelty-free, paraben-free, phthalate-free, sulfate-free, mineral oil-free, female-owned, mainly made in the USA
Maui Moisture offers some of the best vegan haircare products for curly, coily, and wavy hair. Maui Moisture is affordable and widely available in drugstores. Discover vegan shampoos, conditioners, masks, and styling products to nourish and strengthen curly hair.
Maui’s vegan haircare products have a natural aloe vera juice base to which they add other plant-based ingredients such as coconut milk, hibiscus water, shea butter, and flaxseed. While cheap, this Hawaii-inspired brand is always free of parabens and silicones.
- What we like: best affordable curly hair products
- What we don’t like: not certified vegan, parent company Johnson & Johnson
Based in: Tamba Bay, Florida | Owned by: Johnson & Johnson | Certifications: none | Features: vegan, cruelty-free, paraben-free, silicone-free, sulfate-free
Rahua’s vegan haircare is inspired by the rainforest and the beauty secrets of Amazonian women. Rahua utilizes fruits and plants of the rainforest and helps native communities preserve the rainforest. The brand was founded by hairstylist and environmentalist Fabian Lliguin.
From Rahua, we love their Hydrating Shampoo and Conditioner which center around the brand’s essential ingredient – Rahua oil. The same line also has an excellent detangling leave-in conditioner. The more topical Enchanted Island haircare collection is also great.
- What we like: sustainable brand, organic products
- What we don’t like: some products have a strong anise scent, not certified vegan
Based in: New York City, New York | Owned by: Anna Ayers, Fabian Lliguin| Certifications: none | Features: vegan, cruelty-free, certified organic, natural, paraben-free, sulfate-free, gluten-free, sustainable, made in the USA
Aveda is a plant-based haircare brand born in 1978. Rooted in holistic and Ayurvedic traditions, Aveda haircare is natural and organic but also high-performance. Be it color care, scalp care, hair loss, or dryness – you are sure to find the right hair care line from Aveda.
Though owned by Estée Lauder, Aveda is 100% vegan and certified cruelty-free by Leaping Bunny. Aveda is also B Corp-certified, their products use recyclable packaging and are manufactured on renewable energy. Aveda also sells vegan hair dyes.
- What we like: natural but effective hair care
- What we don’t like: parent company is Estée Lauder
Based in: Minneapolis, Minnesota | Owned by: Estée Lauder | Certifications: Leaping Bunny-certified cruelty-free| Features: vegan, cruelty-free, paraben-free, phthalate-free, SLS-free, B-Corp certified, recyclable packaging, made in the USA, made with renewable energy
11. Melanin Haircare
Melanin Haircare is a black-owned vegan haircare brand founded by sisters Taffeta and Whitney White. This company prioritizes scalp health. They use only safe and natural ingredients and avoid chemicals such as parabens, sulfates, and silicones. Melanin is also gluten-free.
The ethos of Melanin Haircare is to ‘soothe, soften, and add shine’. Their African Black Soap Reviving Shampoo is the best. The minty fresh shampoo is loaded with healthy plants and oils from nourishing shea and cocoa butter to black cumin and turmeric extract.
- What we like: great-quality products for curly and afro hair
- What we don’t like: not certified vegan, small product range
Based in: Boston, Massachusetts | Owned by: Taffeta and Whitney White | Certifications: none | Features: vegan, cruelty-free, paraben-free, sulfate-free, silicone-free, gluten-free options, black-owned, female-owned, family-owned
Odele is a female-owned vegan haircare and bodycare brand. Odele is 100% vegan and certified cruelty-free. They even make extra sure their manufacturing partners avoid any possible cross-contamination when working with animal-derived ingredients from other brands.
We love Odele for multiple reasons. For one, their hair care is always safe and free of over 1300 potentially harmful ingredients. Their award-winning vegan haircare for sensitive skin is amazing. Odele is also gender-neutral and their products are pro-grade yet affordable.
- What we like: clean and safe vegan hair care, best for sensitive skin
- What we don’t like: the Moisture Repair line not hydrating enough for very dry hair
Based in: Minneapolis, Minnesota | Owned by: Lindsay Holden | Certifications: Leaping Bunny-certified cruelty-free| Features: vegan, cruelty-free, clean, paraben-free, phthalate-free, SLS-free, SLES-free, formaldehyde-free, lab-tested, synthetic fragrance-free, gluten-free, female-owned, made in the USA
13. Fable & Mane
Fable & Mane is a natural vegan haircare brand from the UK. Their products are PETA-certified vegan and inspired by old Indian beauty rituals. Fable & Mane uses a variety of soothing and invigorating Indian herbs and plants such as the potent Ashwagandha root.
Since Fable & Mane is all about rituals, we really recommend getting their Good Karma haircare set. You can start with the relaxing pre-shampoo oil, then enjoy the deep-cleansing shampoo, hydrating conditioner, and repairing hair mask. It’s a really relaxing experience.
- What we like: very soothing natural vegan hair products
- What we don’t like: the shampoo is not very lathering (as it’s sulfate-free)
Based in: London, United Kingdom | Owned by: Akash and Nikita Mehta | Certifications: PETA-certified vegan and cruelty-free | Features: vegan, cruelty-free, natural, paraben-free, phthalate-free, sulfate-free, silicone-free
Noughty is a fun and lighthearted British vegan haircare brand. Their products are good-quality, budget-friendly, certified vegan, and made from 97% natural ingredients. Noughty is always free of parabens, sulfates, petrochemicals, and silicones.
Curly and wavy hair loves Noughty. They have some of the best products for creating bouncy and defined curls as well as for taming frizz. We also like their To The Rescue and Intensive Care haircare lines which are amazing for restoring hydration for all hair types.
- What we like: natural everyday haircare, great curl products
- What we don’t like: not a fan of their Blonde Locks shampoo
Based in: London, United Kingdom | Owned by: Rachel Parsonage and Lorna Mitchell | Certifications: The Vegan Society-certified vegan, Leaping Bunny-certified cruelty-free | Features: vegan, cruelty-free, natural, paraben-free, sulfate-free, petrochemical-free, silicones-free, made in the UK, female-owned
Vegamour offers the best vegan haircare products for thinning hair. We really grew to trust this brand after seeing real results from their Gro Shampoo & Conditioner. Vegamour also offers some great anti-aging vegan haircare products and repairing hair care for damaged hair.
Los Angeles-based Vegamour is 100% vegan and cruelty-free. The brand is all about innovative plant-based ingredients such as karmatin – a vegan silk alternative made from yeast. They also use many science-backed botanicals such as red clover and mung bean extract.
- What we like: best products for boosting hair growth
- What we don’t like: it’s quite expensive
Based in: Los Angeles, California | Owned by: Dan Hodgdon | Certifications: Leaping Bunny-certified cruelty-free | Features: vegan, cruelty-free, natural, paraben-free, phthalate-free, sulfate-free, silicone-free, mineral oil-free, non-GMO, gluten-free, synthetic fragrance-free, made in the USA
What Makes A Haircare Brand Vegan?
A haircare brand is vegan if it does not use any animal-derived ingredients such as beeswax, honey, keratin, or silk. Vegan haircare brands are also cruelty-free meaning they never test their products or ingredients on animals.
In 2023, avoiding animal-derived ingredients in haircare products is easy. Beeswax can be replaced by plant waxes or synthetic beeswax. Keratin and silk proteins have many innovative plant-based alternatives. Plant oils and extracts serve as great nutrients and emollients.
What To Look For In Vegan Haircare Brands?
When choosing the right vegan haircare brand for your hair, it mostly comes down to your hair type, your budget, and values. In 2023, you can find vegan haircare brands in every price category and every hair type and concern.
If your hair is dyed or chemically treated, go for professional-grade vegan haircare brands that have powerful formulas to keep your hair healthy and hydrated. Salon-quality brands may be more expensive but they are often the safer choice for treated hair.
If your hair is generally brittle or dry, we recommend vegan haircare brands that do not use any silicones or sulfates that can weaken your hair even more. Also, avoid synthetic dyes and fragrances and choose brands that mainly use nourishing oils, proteins, and extracts.
In terms of values, we like to support vegan haircare brands that are as sustainable as possible. Being vegan is a great value. Being vegan and eco-friendly is even better. Look for things like recyclable packaging, sustainably sourced ingredients, and ethical production.
How We Review Vegan Haircare Brands
We review vegan haircare brands through these criteria:
- Certifications: We prefer vegan haircare brands that don’t just make vegan claims but get their products officially certified (either certified vegan or cruelty-free).
- Ingredients: A quality of the vegan haircare brand is seen by the ingredients they use and ingredients they avoid. We love brands that use organic, safe, and clean components.
- Sustainability: We like brands that go beyond being vegan and commit to a variety of sustainable practices, be it ethically sourced ingredients, recyclable packaging, local production, or charitable goals.
- Product quality: Last but not least, every vegan brand is judged by the quality of its products. We conduct independent product trials, consult experts, and read countless online reviews before adding a brand to our list.
FAQ About Vegan Haircare Brands
Haircare brands are not always vegan. Haircare brands often use animal-derived ingredients such as beeswax or keratin. Many leading haircare brands also test on animals which makes their products not vegan.
Some of the 100% vegan haircare brands include Dae, Olaplex, Aveda, Pacifica Beauty, and Pureology.
You can find the best selection of vegan haircare brands from Sephora, Amazon, Nordstrom, and Ulta.
Most Verb’s products are vegan, except for their Ghost Dry Oil, Ghost Hair Spray, Strong Hair Spray, Sculpting Clay, Forming Fiber, Reset Clarifying Shampoo, and Reset Sealing Mist.
No. Moroccanoil is not a vegan brand. Moroccanoil is cruelty-free but they do use animal-derived ingredients such as keratin. The company has not made vegan claims for any of its products.
Drunk Elephant has both vegan and non-vegan haircare products. Their Silkamino line is not vegan and contains silk proteins from silkworms.
No. Amika is not an entirely vegan brand. You can see Amika’s vegan selection on Sephora.
No, Oribe is not 100% vegan. Most of Oribe’s products are vegan, except for their animal hair brushes and Rough Luxury Molding Wax and Rough Luxury Soft Molding Paste which contain beeswax. The brand has promised to reformulate the wax and paste to become vegan.
No. Living Proof is not a vegan brand as some of their products include beeswax or lanolin. See Living Proof’s vegan product selection here.
No. OUAI is not a vegan brand but they have many vegan options. You can see OUAI vegan product list here.
No. Eva NYC is not 100% vegan. These Eva NYC products are not vegan and contain animal-derived ingredients: Vault Color-Lock Leave-In Conditioner (keratin), The Shield Anti-Humidity Spray (keratin), Haute Mess Texture Gel (honey), Heist Styling Molding Blend (lanolin wax), and Velveteen Dream Smoothing Balm (PEG-8 Distearate).
No. Pattern is not a vegan brand since some of its hair products contain honey. You can see Pattern’s vegan selection here.
No. Coco & Eve is not entirely vegan. Some of their haircare products contain Manuka honey.
We hope you enjoyed our collection of the best vegan haircare brands. With new brands entering the market and some exciting ones going vegan (good for you, Briogeo!), the selection of vegan haircare is getting better each year.
Our current favorite vegan-friendly haircare brands are Dae, Briogeo, JVN Hair, and Olaplex along with many other professional and natural hair companies. If we find some new vegan haircare companies we like, we will make sure to add them to this list.
See also: Full List Of 100% Vegan Haircare Brands
Main image: courtesy of Dae