Celebrity Vegan Beauty Brands 2024

By Liis Hainla. Updated: January 2024.
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Celebrity Vegan Beauty Brands

Celebrities are launching their own beauty brands faster than new hits or blockbusters. And we are glad to see some are those brands are also vegan and cruelty-free.

Surprisingly, many celebrities who are not vegans themselves have created fully vegan brands, including Kylie Jenner and Selena Gomez.

And then there are also those who are committed to a vegan lifestyle such as Ariana Grande with her R.E.M. Beauty or Kirsten Bell with Happy Dance.

We have listed for you all the 100% vegan celebrity beauty brands. These vegan beauty brands support animal welfare, sustainability, and a healthier lifestyle.

Celebrity Beauty Brands That Are 100% Vegan

Here are the celebrity vegan beauty brands. From the list, you can find brands that offer vegan-friendly makeup, nail polishes, skincare, body care, and even hair care.

Rare Beauty by Selena Gomez

Rare Beauty by Selena Gomez Celebrity Vegan Beauty Brand
Courtesy of Rare Beauty

Singer-songwriter Selena Gomez launched her vegan company in 2020. By now, Rare Beauty has become one of the bestselling vegan makeup brands on Sephora.

All Rare Beauty products are 100% vegan even though Selen Gomez is not vegan herself. The vegan beauty brand offers every kind of cosmetic product imaginable.

Some of the brand’s bestsellers include Perfect Strokes Universal Volumizing Mascara and Matte Liquid Liner. We love the clean formulas and natural shades of her makeup.

Since Selena is diagnosed with bipolar disorder, she aims to raise awareness about mental health issues. With every purchase, you support access to mental health care.

Shop on: Sephora, Amazon, Official Site, Walmart

Kylie Cosmetics by Kylie Jenner

Kylie Cosmetics by Kylie Jenner Celebrity Vegan Beauty Brand
Courtesy of Kylie Cosmetics

American media personality Kylie Jenner launched her beauty brand in 2015. She is best known for her luscious lips so naturally, her first products were lipsticks.

Kylie Cosmetics offers a variety of matte lip kits, lip glosses, brow products, and face makeup – all created vegan or recently reformulated to be vegan.

Kylie Cosmetics also has a subbrand Kylie Skin that offers natural vegan skincare. Recently, Kylie also launched Kylie Baby to sell vegan and hypoallergenic baby care products.

Kylie Cosmetics products are always vegan, gluten-free, paraben-free, and not tested on animals. However, Kylie Cosmetics is owned by Coty which is not vegan or cruelty-free.

Shop on: Ulta, Amazon, Official Site

Haus Labs by Lady Gaga

Haus Labs by Lady Gaga Celebrity Vegan Beauty Brand
Courtesy of Haus Labs

Lady Gaga came out with her makeup brand in 2019. While Lady Gaga has personally made some questionable choices like wearing a meat dress, Haus Labs has always been vegan.

Haus Labs offers glamorous vegan cosmetics for the face, cheeks, eyes, and lips. Their top-rated products are eyeliners – liquid eyeliner, gel eyeliner, pencil eyeliner, and even micro-tip eyeliner.

Since the superstar did not feel beautiful growing up, she wanted to create a brand that offers self-expression tools for others to feel beautiful and brave.

From every purchase, Haus Labs donates $1 to the Born This Way Foundation – a Lady Gaga co-founded non-profit that supports the wellness of young people.

Shop on: Amazon, Official Site

GXVE by Gwen Stefani

GXVE by Gwen Stefani Celebrity Vegan Beauty Brand
Courtesy of GXVE

A former face for brands like L’Oréal, Revlon, and Urban Decay, singer-songwriter Gwen Stefani just launched her own makeup line that is fully vegan and cruelty-free.

Her new vegan makeup brand GXVE (pronounced “Give”) features classic Hollywood looks with her signature scarlet lipsticks, matte powders, and bold cat-eye makeup.

With sustainability in mind, her makeup products use refillable packaging and are free of harmful chemicals to meet the Clean by Sephora standards.

The former No Doubt singer has been a vegetarian since 12 and nowadays follows a “mostly vegan” diet with her family.

Shop on: Sephora, Official Site

The Outset by Scarlett Johansson

The Outset by Scarlett Johansson Celebrity Vegan Beauty Brand
Courtesy of The Outset

In March 2022, Scarlett Johansson’s new vegan skincare brand The Outset also hit the market. The brand aims to be as uncomplicated as a “white T-shirt of skincare”.

Actress-producer Scarlett Johansson created the brand with her business partner Kate Foster. The two women share a common vision of mindful and accessible skincare.

The brand focuses on simple skincare routines with nourishing and fortifying skincare ingredients. Nothing harsh that might strip or irritate the skin.

The vegan skincare comes in recyclable glass bottles and recycled plastic packaging. The products are made in a wind-powered, carbon-neutral facility.

As for veganism, Scarlett is not vegan but follows a flexitarian lifestyle.

Shop on: Sephora, Official Site

Twentynine Palms by Jared Leto

Twentynine Palms by Jared Leto Vegan Celebrity Beauty Brand
Courtesy of Twentynine Palms

Eternally young Jared Leto has also co-founded a vegan beauty brand Twentynine Palms. The brand offers vegan skincare, bodycare, and hair products along with some accessories.

Named after a city near Joshua National Park, this beauty line pays a tribute to conservation and features an array of desert plants like clary sage and prickly pear.

This actor-singer-songwriter has been on a vegan-vegetarian diet for over twenty years. Everything from his skincare range is certified vegan and cruelty-free.

Shop on: Official site

Barker Wellness Co by Travis Barker

Barker Wellness by Travis Barker Vegan Celebrity Beauty Brand
Courtesy of Barker Wellness

Blink 182’s drummer Travis Barker recently surprised fans with his vegan CBD skincare line Barker Wellness. Barker is an advocate for the positive health effects of cannabinoids.

Vegan CBD skincare with moisturizers, serums, and masks, vegan CBD muscle products, tinctures, bath products, and even organic CBD gummies.

Travis Barker is a longtime vegan who also never wears animal leather. Part of the skincare line is also made in cooperation with her ‘95% vegan’ girlfriend Kourtney Kardashian.

Shop on: Amazon, Official site

Cosmoss by Kate Moss

Cosmoss By Kate Moss Celebrity Vegan Beauty Brand
Courtesy of Cosmoss

Cosmoss is a new wellness and beauty brand by supermodel Kate Moss. While Moss is not herself vegan, the line is fully vegan and focuses on self-care rituals for inner peace.

Moss’ range features a vegan moisturizer, cleanser, face oil, perfume, and two herbal tea blends. In her skincare, she uses mainly natural plant extracts such as moss, nettle, and CBD.

Shop on: Official site

Stella by Stella McCartney

Stella By Stella McCartney Celebrity Vegan Beauty Brand
Courtesy of Stella

English fashion designer Stella McCartney has also launched a vegan skincare line titled Stella. The luxury skincare range is all about natural and organic ingredients to restore the skin.

Everything from Stella’s skincare is responsibly sourced with refills available for every product. A part of her sales is donated to the preservation of Scottish Peatlands.

Stella herself is vegetarian and while her fashion uses some animal products such as wool, her skincare line is entirely vegan and animal-free.

Shop on: Official site

Pleasing by Harry Styles

Pleasing by Harry Styles Celebrity Vegan Beauty Brand
Courtesy of Pleasing

The former One Direction singer Harry Styles launched his gender-inclusive vegan beauty brand in 2021. Right now, the company specializes in vegan nail polishes with a few skincare products.

All Pleasing products are vegan, cruelty-free, gluten-free, and as clean as possible. The vegan skincare formulas are non-comedogenic and dermatologist-tested.

The artistic polishes come in collectible glass containers. Pleasing is also partnered with a non-profit organization that supports the artisan & maker economy.

While Harry Styles is not vegan, he has confirmed that he does not eat meat.

Shop on: Official Site

Humanrace by Pharell Williams

Humanrace by Pharell Williams Celebrity Vegan Beauty Brand
Courtesy of Humanrace

Singer-songwriter and producer Pharell Williams launched his award-winning vegan skincare and bodycare products in 2020. The company’s mission is to create clean skincare for everyone.

Pharell Williams has made vegan skincare without over 1300 unsafe ingredients. Humanrace products are also dermatologist-tested, fragrance-free, and safe for every skin type.

Humanrace makes its bottles from recycled landfill plastic and FSC-certified recyclable cartons printed with non-toxic vegetable dyes. Humanrace also offers refills.

Pharell Williams is not vegan himself but supports animal welfare and educates his following about the climate crisis.

Shop on: Ssense, Official Site

About-Face by Halsey

About-Face by Halsey Celebrity Vegan Beauty Brand
Courtesy of About-Face

The American popstar Halsey aka Ashley Frangipane introduced her intergalactic beauty brand at the start of 2021. About-Face makes high-performance vegan eye, lip, and face makeup.

All About-Face products are vegan and made without gluten, parabens, and synthetic fragrances. Some of their bestsellers are the fluid eye paint and glitter lip color.

Halsey has not confirmed whether she is vegan or not, although her social media image gives the impression that she is making a lot of vegan choices.

Shop on: Official Site

R.E.M. Beauty by Ariana Grande

R.E.M. Beauty by Ariana Grande Celebrity Vegan Beauty Brand
Courtesy of R.E.M. Beauty

One of the most loved American singers Ariana Grande launched her ethical vegan beauty brand R.E.M. in November 2021.

R.E.M. Beauty is vegan, and cruelty-free and all of the products are ethically made in the USA, Italy, or Indonesia. Ariana Grande is also proudly vegan herself.

The company offers eye, face, and lip makeup. R.E.M Beauty’s color palette has a lot of nudes and natural shades that are suitable for everyone.

In addition to vegan makeup, Ariana Grande has also come out with her signature perfumes. The perfumes are also vegan and sold at Ulta.

Shop on: Official Site

OrganiGrowHairCo by Kay Cola

OrganiGrowHairCo by Kay Cola Celebrity Vegan Beauty Brand
Courtesy of OrganiGrowHairCo

Grammy-nominated singer and songwriter Kay Cola made OrganiGrowHairCo which offers organic, ethical, and clean vegan haircare for curly and coily hair.

The brand is fully vegan and today creates products across all categories – haircare, skincare, bodycare, and wellness. Kay’s products are inclusive of all ages, hair types, and body types.

Organi Brands’ bestselling items are their Anti-Odorant made without baking soda and Stimulating Scalp Beverage from the haircare line.

Shop on: Official Site

Florence by Mills by Millie Bobby Brown

Florence by Mills by Millie Bobby Brown Celebrity Vegan Beauty Brand
Courtesy of Florence by Mills

English actress Millie Bobby Brown is best known for her role in the Netflix series ‘Stranger Things.’ The vegetarian actress launched her fun and lighthearted vegan beauty brand in 2019.

Launching the brand only at the age of 15, she named it after her grandmother Florence. She sells beautiful vegan makeup, skincare, and haircare that are natural and full of vitamins.

Florence’s beauty brand is always vegan, cruelty-free, clean, paraben-free, sulfate-free, and free from synthetic fragrances. She believes we should put healthy things on our skin.

With her brand, Milli Bobby Brown supports the Olivia Hope Foundation which deals with finding the cure for childhood cancers.

Shop on: Ulta, Official Site

Happy Dance by Kirsten Bell

Happy Dance by Kirsten Bell Celebrity Vegan Beauty Brand
Courtesy of Happy Dance

Vegan actress Kirsten Bell launched her premium line of vegan CBD skincare and bath products in October 2020. The brand is exclusively sold at Ulta.

Kirsten wanted to offer the benefits of CBD without having to take a supplement. The skincare line is designed to offer a stress-relieving experience – especially for hardworking moms.

We love the fun approach and the delicious vegan bath bombs. Happy Dance also has a great hydrating CBD vegan moisturizer and nourishing body butter.

Shop on: Ulta, Official Site

ONE/SIZE by Patrick Starrr

ONE/SIZE by Patrick Starrr Celebrity Vegan Beauty Brand
Courtesy of ONE/STAR

Youtuber and makeup artist Patrick Starrr launched their makeup brand ONE/SIZE in July 2020. The brand creates high-pigmented long-lasting vegan makeup products in every category.

All of ONE/SIZE makeup is vegan, cruelty-free, paraben-free, and made in the USA. We also love that the brand is gender-free and inclusive of everybody.

ONE/SIZE’s vegan foundation and concealer are especially loved thanks to their wide range of shades, suitable for fair to black skin tones.

Shop on: Sephora, Official Site

Celebrity Vegan Skincare Brands

To recap, these are celebrity vegan skincare brands.

Celebrity Vegan Makeup Brands

Here is a list of celebrity vegan makeup brands.

Celebrity Vegan Haircare Brands

There are celebrity-owned vegan haircare brands.

FAQ About Celebrity Vegan Beauty Brands

Is Fenty Beauty by Rihanna vegan?

Fenty Beauty is not fully vegan. The brand does not test on animals but uses some animal-derived ingredients such as beeswax or carmine. The brand’s subbrand Fenty Skin is currently vegan though.

Which Fenty Beauty products are vegan?

Fenty Beauty’s vegan products include Pro Filt’r Soft Matte Longwear Foundation, Match Stix Matte Skinsticks, Invisimatte Blotting Powder, and Gloss Bomb Universal Lip Luminizer.

Is JLoBeauty vegan?

JLoBeauty is cruelty-free but not vegan. JLo Beauty has only two products 100% vegan – That Fresh Take eye cream and That Star Filter complexion booster.

Is KKW Beauty vegan?

No. KKW Beauty is not yet vegan. However, KKW Beauty is currently closed and working to become a more ethical and sustainable brand since Kim Kardashian has adopted a plant-based lifestyle.

Is Honest Beauty vegan?

No. Honest Beauty is cruelty-free but many of its products contain some animal ingredients such as beeswax or honey.

Is Keys Soulcare vegan?

No. Keys Soulcare uses beeswax and Manuka honey in many of its products.

Is Kora Organics by Miranda Kerr vegan?

Not entirely. Some of Kora Organics’ products contain beeswax (e.g. their lip balm and face balm)

Is SKKN by Kim Kardashian vegan?

No. SKKN by Kim Kardashian is not considered vegan since the company has not been transparent about its animal testing policies. Furthermore, SKKN was launched in partnership with Coty – a company that does use animal testing.


When supporting a celebrity, you are also indirectly supporting their brand. Thus, it is important to know where the money is going and what kind of ideas you are supporting.

We are glad that there are so many world-famous superstars like Selena Gomez and Pharell Williams who use their platform to popularize vegan beauty.

As celebrities are keen on launching vegan beauty brands, we will update the list on an ongoing basis. We hope you found some inspiration and clarity from our post.

See also: Best Vegan Beauty Brands

  • Update on August 28 (2023): Added LolaVie by Jennifer Aniston
  • Update on July 4 (2023): Added Le Domaine by Brat Pitt to the celebrity-owned vegan skincare brand list.
  • Update on June 16 (2023): Removed SKKN by Kim Kardashian from the list for their vague language around animal testing policies.
  • Update on April 11 (2023): Added Cay Skin by Winnie Harlow and Rose Inc by Rosie Huntington-Whiteley to the list.

My name is Liis. I have been a vegan for a long time and I advocate for the vegan lifestyle. Through Vegan Avenue, I aim to provide quality information about vegan products and bring attention to amazing vegan companies.