Celebrity Vegan Beauty Brands That May Come As A Surprise

By Liis Hainla. Updated: January 2022.
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Celebrity Vegan Beauty Brands

Celebrities are launching their own beauty brands faster than new hits or blockbusters. And we are glad to see some are those brands are also vegan and cruelty-free.

Surprisingly, many celebrities who are not vegans themselves have created fully vegan brands, including Kylie Jenner and Selena Gomez.

And then there are also those who are committed to a vegan lifestyle such as Ariana Grande with her R.E.M. Beauty or Kirsten Bell with Happy Dance.

We have listed for you all the 100% vegan celebrity beauty brands. These makeup and skincare brands support animal welfare, sustainability, and a healthier lifestyle.

Celebrity Beauty Brands That Are 100% Vegan

Here are the celebrity vegan beauty brands. From the list, you can find brands that offer vegan-friendly makeup, nail polishes, skincare, body care, and even hair care.

Rare Beauty by Selena Gomez

Rare Beauty by Selena Gomez Celebrity Vegan Beauty Brand

Singer-songwriter Selena Gomez launched her vegan company in 2020. By now, Rare Beauty has become one of the bestselling vegan makeup brands on Sephora.

All Rare Beauty products are 100% vegan even though Selen Gomez is not vegan herself. The vegan beauty brand offers every kind of cosmetic product imaginable.

Some of the brand’s bestsellers include Perfect Strokes Universal Volumizing Mascara and Matte Liquid Liner. We love the clean formulas and natural shades of her makeup.

Since Selena is diagnosed with bipolar disorder, she aims to raise awareness about mental health issues. With every purchase, you support access to mental health care.

Shop on: Sephora, Amazon, Official Site

Kylie Cosmetics by Kylie Jenner

Kylie Cosmetics by Kylie Jenner Celebrity Vegan Beauty Brand

American media personality Kylie Jenner launched her beauty brand in 2015. She is best known for her luscious lips so naturally, her first products were lipsticks.

Kylie Cosmetics offers a variety of matte lip kits, lip glosses, brow products, and face makeup – all created vegan or recently reformulated to be vegan.

Kylie Cosmetics also has a subbrand Kylie Skin that offers natural vegan skincare. Recently, Kylie also launched Kylie Baby to sell vegan and hypoallergenic baby care products.

Kylie Cosmetics products are always vegan, gluten-free, paraben-free, and not tested on animals. However, Kylie Cosmetics is owned by Coty which is not vegan or cruelty-free.

Shop on: Ulta, Amazon, Official Site

Haus Labs by Lady Gaga

Haus Labs by Lady Gaga Celebrity Vegan Beauty Brand

Lady Gaga came out with her makeup brand in 2019. While Lady Gaga has personally made some questionable choices like wearing a meat dress, Haus Labs has always been vegan.

Haus Labs offers glamorous vegan cosmetics for the face, cheeks, eyes, and lips. Their top-rated products are eyeliners – liquid eyeliner, gel eyeliner, pencil eyeliner, and even micro-tip eyeliner.

Since the superstar did not feel beautiful growing up, she wanted to create a brand that offers self-expression tools for others to feel beautiful and brave.

From every purchase, Haus Labs donates $1 to Born This Way Foundation – a Lady Gaga co-founded non-profit that supports the wellness of young people.

Shop on: Amazon, Official Site

Pleasing by Harry Styles

Pleasing by Harry Styles Celebrity Vegan Beauty Brand

The former One Direction singer Harry Styles launched his gender-inclusive vegan beauty brand in 2021. Right now, the company specializes in vegan nail polishes with a few skincare products.

All Pleasing products are vegan, cruelty-free, gluten-free, and as clean as possible. The vegan skincare formulas are non-comedogenic and dermatologist-tested.

The artistic polishes come in collectible glass containers. Pleasing is also partnered with a non-profit organization that supports the artisan & maker economy.

While Harry Styles is not vegan, he has confirmed that he does not eat meat.

Shop on: Official Site

Humanrace by Pharell Williams

Humanrace by Pharell Williams Celebrity Vegan Beauty Brand

Singer-songwriter and producer Pharell Williams launched his award-winning vegan skincare and bodycare products in 2020. The company’s mission is to create clean skincare for everyone.

Pharell Williams has made vegan skincare without over 1300 unsafe ingredients. Humanrace products are also dermatologist-tested, fragrance-free, and safe for every skin type.

Humanrace makes its bottles from recycled landfill plastic and FSC-certified recyclable cartons printed with non-toxic vegetable dyes. Humanrace also offers refills.

Pharell Williams is not vegan himself but supports animal welfare and educates his following about the climate crisis.

Shop on: Ssense, Official Site

About-Face by Halsey

About-Face by Halsey Celebrity Vegan Beauty Brand

The American popstar Halsey aka Ashley Frangipane introduced her intergalactic beauty brand at the start of 2021. About-Face makes high-performance vegan eye, lip, and face makeup.

All About-Face products are vegan and made without gluten, parabens, and synthetic fragrances. Some of their bestsellers are the fluid eye paint and glitter lip color.

Halsey has not confirmed whether she is vegan or not, although her social media image gives the impression that she is making a lot of vegan choices.

Shop on: Official Site

R.E.M. Beauty by Ariana Grande

R.E.M. Beauty by Ariana Grande Celebrity Vegan Beauty Brand

One of the most loved American singers Ariana Grande launched her ethical vegan beauty brand R.E.M. in November 2021.

R.E.M. Beauty is vegan, cruelty-free and all of the products are ethically made in the USA, Italy, or Indonesia. Ariana Grande is also proudly vegan herself.

The company offers eye, face, and lip makeup. R.E.M Beauty’s color palette has a lot of nudes and natural shades that are suitable for everyone.

In addition to vegan makeup, Ariana Grande has also come out with her signature perfumes. The perfumes are also vegan and sold at Ulta.

Shop on: Official Site

OrganiGrowHairCo by Kay Cola

OrganiGrowHairCo by Kay Cola Celebrity Vegan Beauty Brand

Grammy-nominated singer and songwriter Kay Cola made OrganiGrowHairCo that offers organic, ethical, and clean vegan haircare for curly and coarse hair.

The brand is fully vegan and today creates products across all categories – haircare, skincare, bodycare, and wellness. Kay’s products are inclusive of all ages, hair types, and body types.

Organi Brands’ bestselling items are their Anti-Odorant made without baking soda and Stimulating Scalp Beverage from the haircare line.

Shop on: Official Site

Florence by Mills by Millie Bobby Brown

Florence by Mills by Millie Bobby Brown Celebrity Vegan Beauty Brand

English actress Millie Bobby Brown is best known for her role in the Netflix series ‘Stranger Things’. The vegetarian actress launched her fun and lighthearted vegan beauty brand in 2019.

Launching the brand only at the age of 15, she named it after her grandmother Florence. She sells beautiful vegan makeup, skincare, and haircare that are natural and full of vitamins.

Florence’s beauty brand is always vegan, cruelty-free, clean, paraben-free, sulfate-free, and free from synthetic fragrances. She believes we should put healthy things on our skin.

With her brand, Milli Bobby Brown supports the Olivia Hope Foundation that deals with finding the cure for childhood cancers.

Shop on: Ulta, Official Site

Happy Dance by Kirsten Bell

Happy Dance by Kirsten Bell Celebrity Vegan Beauty Brand

Vegan actress Kirsten Bell launched her premium line of vegan CBD skincare and bath products in October 2020. The brand is exclusively sold at Ulta.

Kirsten wanted to offer the benefits of CBD without having to take a supplement. The skincare line is designed to offer a stress-relieving experience – especially for hardworking moms.

We love the fun approach and the delicious vegan bath bombs. Happy Dance also has a great hydrating CBD vegan moisturizer and nourishing body butter.

Shop on: Ulta, Official Site

Selfless by Hyram

Selfless by Hyram Celebrity Vegan Beauty Brand

Youtuber Hyram Yarbro has been a go-to guide for many when it comes to skincare. Hyram launched his own vegan skincare line in June 2021 and he is already picking up awards.

Hyram’s mission is to create clean vegan skincare products with a simple and short ingredient list adding only components the skin actually needs. All of his products are vegan.

The brand was created together with the popular skincare brand The Inkey List. Thanks to the collab, Hyram has been able to make his skincare affordable and accessible to everyone.

Hyram wants to face some issues our people and planet are dealing with. So every purchase is helping to provide clean drinking water and protect forests.

Shop on: Sephora, Official Site

ONE/SIZE by Patrick Starrr

ONE/SIZE by Patrick Starrr Celebrity Vegan Beauty Brand

Youtuber and makeup artist Patrick Starrr launched their makeup brand ONE/SIZE in July 2020. The brand creates high-pigmented long-lasting vegan makeup products in every category.

All of ONE/SIZE makeup is vegan, cruelty-free, paraben-free, and made in the USA. We also love the brand is gender-free and inclusive of everybody.

ONE/SIZE’s vegan foundation and concealer are especially loved thanks to their wide range of shades, suitable for fair to black skin tones.

Shop on: Sephora, Official Site

FAQ About Celebrity Vegan Beauty Brands

Is Fenty Beauty by Rihanna vegan?

Fenty Beauty is not fully vegan. The brand does not test on animals but uses some animal-derived ingredients such as beeswax or carmine. The brand’s subbrand Fenty Skin is currently vegan though.

Which Fenty Beauty products are vegan?

Fenty Beauty’s vegan products include Pro Filt’r Soft Matte Longwear Foundation, Match Stix Matte Skinsticks, Invisimatte Blotting Powder, and Gloss Bomb Universal Lip Luminizer.

Is JLoBeauty vegan?

JLoBeauty is cruelty-free but not vegan. JLo Beauty has only two products 100% vegan – That Fresh Take eye cream and That Star Filter complexion booster.

Is KKW Beauty vegan?

No. KKW Beauty is not yet vegan. However, KKW Beauty is currently closed and working to become a more ethical and sustainable brand since Kim Kardashian has adopted a plant-based lifestyle.

Is Honest Beauty vegan?

No. Honest Beauty is cruelty-free but many of its products contain some animal ingredients such as beeswax or honey.

Is Keys Soulcare vegan?

No. Keys Soulcare uses beeswax and Manuka honey in many of its products.

Is Kora Organics by Miranda Kerr vegan?

Not entirely. Some of Kora Organics products contain beeswax (e.g. their lip balm and face balm)

Summary

When supporting a celebrity, you are also indirectly supporting their brand. Thus, it is important to know where the money is going and what kind of ideas you are supporting.

We are glad that there are so many world-famous superstars like Selena Gomez and Pharell Williams who use their platform to popularize vegan beauty.

As celebrities are keen on launching vegan beauty brands, we will update the list on an ongoing basis. We hope you found some inspiration and clarity from our post.

See also: List Of 100% Vegan Makeup Brands, Best Vegan Makeup, Vegan Skincare

My name is Liis. I have been a vegan for a long time and I advocate for the vegan lifestyle. Through Vegan Avenue, I aim to provide quality information about vegan products and bring attention to amazing vegan companies.