Supporting LGBTQIA+-owned cosmetics brands is key to shattering conventional beauty norms and empowerer talented queer entrepreneurs around the world.
There’s always been a warm relationship between Pride and vegan movements and many LGBTQ-owned brands are also vegan and cruelty-free.
We have listed the best LGBTQ-owned vegan beauty brands in 2024. Shop vegan makeup, skincare, and haircare from these wonderful queer vegan companies.
13 Best LGBTQ-Owned Vegan Beauty Brands
These LGBTQ-owned beauty brands are 100% vegan and cruelty-free. Support queer-owned vegan beauty brands to celebrate kindness and inclusivity.
- One/Size
- Artist Couture
- Good Light
- JVN Hair
- Snif
- Undefined
- Alder New York
- Jecca Blac
- Freck Beauty
- Andre Fitzsimons
- Well People
- BioGlitz
- Noto Botanics
1. One/Size
One/Size is one of our favorite LGBTQ-owned vegan beauty brands. The company was founded by Filipino-American queer content creator Patrick Starr. Being a femme-presenting gay man, Patrick’s company stands for individuality, kindness, and elevating the voices unheard.
One/Size has an excellent selection of vegan makeup for the face, eyes, and lips on Sephora. We especially like their long-wearing complexion products such as their Ultimate Blurring Setting Powder and On ‘Til Dawn Setting Spray. One/Size is 100% vegan and cruelty-free.
- Founder: Patrick Starrr (born Patrick Simondac)
- Based in: Miami, Florida
- Certifications: none
- Best product: Ultimate Blurring Powder
Shop on: Sephora, Official site
2. Artist Couture
Created by celebrity makeup artist Angel Merino, Artist Couture is a fantastic LGBTQ-owned vegan beauty brand from California. From Artist Couture, you will find long-wearing vegan face powders, eyeshadows, and lip products that celebrate self-expression.
Artist Couture has not always been entirely vegan as some of their Glow Powders used to include carmine. But currently, all the carmine-including shades have been discontinued, so the company is 100% vegan. Artist Couture is also PETA-certified animal test free.
- Founder: Angel Merino
- Based in: Burbank, Califonia
- Certifications: PETA-certified animal test free
- Best product: Supreme Nudes Eyeshadow Palette
Shop on: Sephora, Official site
3. Good Light
Good Light is an LGBTQ-founded vegan skincare brand that is here to challenge the long-reigning hyperfeminine and hypermasculine split in the beauty industry. This New York-based personal care brand was founded by queer, non-binary artist David Yi.
From Good Light, we really recommend their Cosmic Dew Cleanser. They also have a great microbiome-enhancing serum with bakuchiol and probiotic extracts. Good Light products are always vegan, cruelty-free, and sustainably made in South Korea.
- Founder: David Yi
- Based in: New York City, New York
- Certifications: Leaping Bunny-certified cruelty-free
- Best product: Cosmic Dew Water Cleanser
Shop on: Amazon, Official site
4. JVN Hair
JVN Hair is an LGBTQ-founded vegan haircare brand by hairstylist and TV personality Jonathan Van Ness. Available on both Amazon and Sephora, JVN has a great collection of salon-quality hair serums, masks, and shampoos – all vegan, cruelty-free, and silicone-free.
- Founder: Jonathan Van Ness
- Based in: Emeryville, California
- Certifications: Leaping Bunny-certified cruelty-free
- Best product: Complete Blowout Styling Milk
5. Snif
LGBTQ-owned beauty brand Snif is our go-to store for gorgeous vegan fragrances and scented candles. Their genderless vegan perfumes are amazing, especially the leathery-floral Natural Talent. The brand also offers trial kits to help you find your new signature scent more easily.
- Founder: Phil Riportella and Bryan Edwards
- Based in: Northport, New York
- Certifications: none
- Best product: Natural Talent Fragrance
Shop on: Amazon, Official site
6. Undefined
Undefined is an LGBTQ-owned vegan beauty brand creating clean and inclusive skincare products. The brand is both black-owned and queer-owned. “As a black, queer, female founder, leading with purpose is my brand DNA,” says founder Dorian Morris.
Undefined has currently two main skincare collections, one made with adaptogens (R&R Collection) and the other with CBD (Glow Collection). We especially love their R&R Sun Serum – a lovely mineral vegan sunscreen made with niacinamide and plant extracts.
- Founder: Dorian Morris
- Based in: Los Angeles, California
- Certifications: Leaping Bunny-certified cruelty-free
- Best product: R&R Sun Serum
7. Alder New York
Vegan beauty brand Alder New York is queer-owned and female-owned. Created by designers, Alder offers vegan skincare and haircare products that are clean, natural, and multitasking. Their inclusive vegan products are made for all genders, ages, and ethnicities.
- Founder: Nina Zilka and David Krause
- Based in: New York City, New York
- Certifications: Vegan.org-certified vegan
- Best product: Lightweight Moisturizer
Shop on: Amazon, Official site
8. Jecca Blac
Jecca Blac is a queer vegan beauty brand from the UK. Jecca Blac celebrates the beauty of transgender women who have been long overlooked in the beauty industry. The makeup products are PETA-certified vegan and cruelty-free and made in the UK.
The genderless vegan makeup brand was founded by makeup artist Jessica Blackler who began giving makeup lessons to transfeminine people in all-male prisons. Her mission is to give a safe space for trans people to learn the power of transformation through makeup.
- Founder: Jessica Blackler
- Based in: London, United Kingdom
- Certifications: PETA-certified vegan and cruelty-free
- Best product: Glow Drops Highlighting Primer
Shop on: Amazon, Official site
9. Freck Beauty
Freck Beauty is an LGBTQ-owned vegan beauty brand that first got famous in 2017 for its faux freckle paint. The makeup and skincare brand is clean, bold, and always vegan. Founder Remi Brixton wanted to create a brand as diverse and vibrant as her east LA neighborhood.
- Founder: Remi Brixton
- Based in: Los Angeles, California
- Certifications: Leaping Bunny-certified cruelty-free
- Best product: The Original Freckle
Shop on: Sephora, Official site
10. Andre Fitzsimons
Another LGBTQ-owned vegan beauty brand we love is Andew Fitzsimons Professional Haircare. Andrew Fitzsimons is a renowned celebrity hairstylist who has worked with Kardashians, Adele, and many other stars. His haircare brand is 100% vegan and certified by PETA.
- Founder: Andrew Fitzsimons
- Based in: New York City, New York
- Certifications: PETA-certified vegan and cruelty-free
- Best product: Body Volume Boosting Shampoo
Shop on: Ulta, Official site
11. Well People
Well People is an organic vegan makeup brand with two gay founders, marketing guru James Walker and lesbian makeup artist Shirley Pinkson. Well People has always been cruelty-free and the brand has recently reformulated all its products to become 100% vegan.
This clean, derm-developed brand has always been committed to LGBTQ efforts. “As a Hispanic gay man in America, I am used to feeling different—particularly in the business world. I have spent a lifetime challenging the status quo,” said Walker in an interview to Thrive Market.
- Founder: James Walker, Shirley Pinkson, Dr. Renee Synder
- Based in: Austin, Texas
- Certifications: PETA and Leaping Bunny-certified cruelty-free
- Best product: Expressionist Pro Mascara
12. BioGlitz
Bioglitz is an exciting queer vegan beauty brand from New York making biodegradable glitter from eucalyptus tree pulp. The plant-based wood fiber glitter is FDA-approved, plastic-free, and made from sustainably sourced wood.
More than a brand, BioGlitz is a platform for the LGBTQ community to showcase queer beauty, blur binary gender norms, and promote self-expression. BioGlitz was founded by friends Saba Gray and Rebecca Richards in 2014.
- Founder: Saba Gray and Rebecca Richards
- Based in: New York City, New York
- Certifications: none
- Best product: Full Bodii Glitz Kit
Shop on: Official site
13. Noto Botanics
Noto Botanics is a minimalist vegan beauty brand by Gloria Noto – a queer makeup artist and activist from Los Angeles. Noto offers natural and sustainable vegan skincare and makeup products that are suitable for all genders.
Gloria aims to bring more inclusivity and diversity into the world of clean beauty in terms of the LGBTQ community as well as people of color. Similar to Alder, Noto’s products are simple, clean, and multi-use. We especially like their hydrating Deep Serum made from grapeseed oil.
- Founder: Gloria Noto
- Based in: Los Angeles, California
- Certifications: PETA-certified vegan and cruelty-free
- Best product: Deep Serum
Shop on: Official site
Full List Of LGBTQ-Owned Vegan Beauty Brands
To recap, here are all LGBTQ-owned vegan beauty brands for you to explore. These LGBTQIA-owned vegan beauty brands are 100% vegan and cruelty-free.
LGBTQ-Owned Vegan Makeup Brands
Here are all LGBTQ-owned vegan makeup brands:
- Artist Couture
- One/Size
- Freck Beauty
- Jeffree Star*
- About-Face
- Well People
- Sappho New Paradigm
- BioGlitz
- Jecca Blac
- Noto Botanics
* Jeffree Star has faced scrutiny from the vegan community for selling yak meat. Jeffree Star Cosmetics is vegan and cruelty-free though.
LGBTQ-Owned Vegan Skincare Brands
Here are all LGBTQ-owned vegan skincare brands:
- Good Light
- Common Heir
- Noto Botanics
- Alder New York
- Ghost Democracy
- Solawave
- Freck Beauty
- Undefined
- Peace Out
- Volition
LGBTQ-Owned Vegan Haircare Brands
Here are all LGBTQ-owned vegan makeup brands:
Other LGBTQ-Owned Vegan Beauty Brands
Here are some LGBTQ-owned vegan perfume and body care brands:
FAQ About LGBTQ-Owned Vegan Beauty Brands
LGBTQ beauty brands are not always vegan (though many are). Some LGBTQ-owned brands still use animal-derived ingredients such as beeswax or carmine in their products.
Some of the LGBTQ-owned vegan beauty brands include One/Size, Artist Couture, Good Light, JVN Hair, Snif, Freck Beauty, and Jecca Blac. See our full list of LGBTQ-owned vegan beauty brands here.
No. Madison Reed is cruelty-free but not entirely vegan. Some of Madison Reed’s products include keratin from animals.
No. Trixie Cosmetics is cruelty-free but not entirely vegan. Trixie’s vegan-friendly products are always marked vegan.
No. Malin+Goetz is cruelty-free but not entirely vegan. Some of Malin+Goetz products include beeswax or lanolin from animals which makes them vegetarian instead of vegan.
No. TooD Beauty is not 100% vegan since some of its products include carmine – a red pigment derived from insects.
No. KimChi Chic Beauty is not 100% vegan as some of its products include animal-derived ingredients.
Yes. Volition is now 100% vegan. They have either reformulated or discontinued their previously non-vegan products. Volition Beauty is also PETA-certified animal test free.
Summary
Nothing makes us happier than seeing LGBTQ-owned vegan beauty brands take over the world.
While we are sad that some LGBTQ-owned vegan brands such as Dragun Beauty and Fluide are closed for business, so many new exciting brands have entered the market.
Be it One/Size, Alder New York, Jecca Blac, or Good Light, queer entrepreneurs are doing an amazing job of redefining beauty standards and promoting cruelty-free vegan beauty.
As new LGBTQIA+-owned vegan beauty brands open their doors, we encourage you to show them your love during Pride month and ever after.
See also: Best Vegan Beauty Brands
Main image: courtesy of Good Light
