Boohoo, a UK-based online fashion retailer has ventured into the vegan cosmetics market with the launch of their own beauty brand that is also cruelty-free. Called “Boohoo Beauty”, the brand currently has a wide range of 50 products including vegan make-up and beauty accessories.
Boohoo Beauty has been tailored to be affordable with prices starting from £3 going up to £25. It is also inclusive with products catering to different complexions and skin tones. All packaging used within this collection is recyclable.
Lou Maddison, lead hair and make-up stylist at Boohoo said, “The standout product for me has to be the Liquid Blush. I am obsessed! I use a few small dots along with the higher points of my cheeks and blend with fingertips, it’s such a natural way to add a glow.”
Top Featured Ingredients
The vegan beauty and make-up products at Boohoo contain ingredients like aloe, coconut oil, botanical extracts, and hyaluronic acid which is currently a highly sought-after ingredient.
The 50 product range features products for brows, lips, eyes, and faces designed to help customers create trending make-up looks.
“The products are lightweight, water-resistant, and transfer-proof, perfect for everyday use and taking a look from day to night,” explains Boohoo in a statement.
Boohoo’s Vegan Make-Up At A Glance
Lip products by Boohoo Beauty include hydrating and plumping glosses formulated with hyaluronic acid available in shades of pink and red.
“Lip-paint” is another feature that is considered an advanced liquid lipstick formula. It is “super pigmented, lightweight and provides comfortable all-day wear”. Apart from these, there are long-lasting lipsticks that create a satin-matte finish.
Boohoo offers several 9 shade eye palettes. Their ‘ultimate palette’ offers 36 deluxe-sized pressed powder pigments in matte, duo-chrome, metallic and shimmering shades, and the eye palette, offering nine shades.
The Boohoo brow kits are designed to create clean, fuller-looking brows with ease. One kit features a double-ended brow brush, creamy brow color, and transparent brow gel.
There’s also a sculpting brow kit with a spoolie brush, brow wax, and brow pencil, designed to easily add color and density.
Several bronzing products like glow sticks and contour sticks are available to create a shimmery look. There is also a bronzer that can be used on the face and body, a highlighter, and ‘ultra glow’ setting mists.
Lastly, ‘liquid to powder’ blushes are available in 5 warm shades.
Where To Buy Boohoo Beauty
Boohoo Beauty is available for purchase exclusively at boohoo.com.