Boohoo Launches Vegan Beauty Brand With 50 Products

By Divya Kashyap. Updated: April 2022.
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Boohoo, a UK-based online fashion retailer has ventured into the vegan cosmetics market with the launch of their own beauty brand that is also cruelty-free. Called “Boohoo Beauty”, the brand currently has a wide range of 50 products including vegan make-up and beauty accessories. 

Boohoo Beauty has been tailored to be affordable with prices starting from £3 going up to £25. It is also inclusive with products catering to different complexions and skin tones. All packaging used within this collection is recyclable.

Lou Maddison, lead hair and make-up stylist at Boohoo said, “The standout product for me has to be the Liquid Blush. I am obsessed! I use a few small dots along with the higher points of my cheeks and blend with fingertips, it’s such a natural way to add a glow.”

The vegan beauty and make-up products at Boohoo contain ingredients like aloe, coconut oil, botanical extracts, and hyaluronic acid which is currently a highly sought-after ingredient. 

The 50 product range features products for brows, lips, eyes, and faces designed to help customers create trending make-up looks. 

“The products are lightweight, water-resistant, and transfer-proof, perfect for everyday use and taking a look from day to night,” explains Boohoo in a statement.

Boohoo Launches Vegan Beauty Brand With 50 Products
Vegan make-up by Boohoo Beauty

Boohoo’s Vegan Make-Up At A Glance


Lip products by Boohoo Beauty include hydrating and plumping glosses formulated with hyaluronic acid available in shades of pink and red. 

“Lip-paint” is another feature that is considered an advanced liquid lipstick formula. It is “super pigmented, lightweight and provides comfortable all-day wear”. Apart from these, there are long-lasting lipsticks that create a satin-matte finish.


Boohoo offers several 9 shade eye palettes. Their ‘ultimate palette’ offers 36 deluxe-sized pressed powder pigments in matte, duo-chrome, metallic and shimmering shades, and the eye palette, offering nine shades. 


The Boohoo brow kits are designed to create clean, fuller-looking brows with ease. One kit features a double-ended brow brush, creamy brow color, and transparent brow gel.

There’s also a sculpting brow kit with a spoolie brush, brow wax, and brow pencil, designed to easily add color and density.


Several bronzing products like glow sticks and contour sticks are available to create a shimmery look. There is also a bronzer that can be used on the face and body, a highlighter, and ‘ultra glow’ setting mists. 

Lastly, ‘liquid to powder’ blushes are available in 5 warm shades.

Where To Buy Boohoo Beauty

Boohoo Beauty is available for purchase exclusively at

Divya is a content crafter at Vegan Avenue. She is a long-term happy vegan who is also enthusiastic about slow, mindful living in the company of cats.