Is Make Up For Ever Vegan & Cruelty-Free in 2024?

By Anett Rannamets. Updated: January 2024.
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Make Up For Ever was founded by Dany Sanz, a makeup artist and former fine arts student, in 1984. In 1999, LVMH acquired Make Up For Ever. Make Up For Ever’s website is

Sanz established the brand in Paris, France, driven by her passion for makeup artistry and the lack of professional-grade cosmetics available at the time. Her vision was to create a makeup line that catered specifically to the needs of professional makeup artists while maintaining accessibility for everyday consumers. 

Sanz’s background in fine arts heavily influenced Make Up For Ever’s approach to makeup, focusing on vibrant colors, high-quality pigments, and versatile products that could be used for artistic expression in the fashion and entertainment industries. 

Over the years, Make Up For Ever has gained a reputation for its extensive range of professional makeup products, catering to a diverse clientele and offering a wide spectrum of shades and formulations suitable for various skin tones and preferences. But is Make Up For Ever vegan?

Is Make Up For Ever Vegan?

No, Make Up For Ever is not vegan. Make Up For Ever uses animal-derived ingredients in its products. In addition, Make Up For Ever is not cruelty-free.

Make Up For Ever Vegan Overview

Is a vegan brand: no
Uses non-vegan ingredients: yes
Has a vegan selection: no
Tests on animals: yes, where required by law
Sold where animal testing is mandatory: yes
Has a parent company that tests on animals: yes (LVMH)

Does Make Up For Ever Have Official Vegan Certifications?

No. Make Up For Ever does not have any vegan certifications. Make Up For Ever is not a vegan brand as it uses animal-based ingredients.

Has Make Up For Ever Indicated Going Vegan?

No. Make Up For Ever has not indicated going fully vegan.

Does Make Up For Ever Test on Animals?

Yes. Although Make Up For Ever might not test on animals themselves, Make Up For Ever allows tests on animals, where required by law.

Is Make Up For Ever Certified Cruelty-Free?

No. Make Up For Ever is not certified cruelty-free by organizations such as Leaping Bunny or PETA. 

Who Owns Make Up For Ever?

Make Up For Ever is owned by LVMH, a multinational luxury goods conglomerate based in France. LVMH acquired Make Up For Ever in 1999, integrating it into its portfolio of prestigious brands. Under LVMH ownership, Make Up For Ever continued to expand its product range and global presence. LVMH is not cruelty-free.

Which Make Up For Ever Products Are Vegan?

None of Make Up For Ever’s products are considered to be vegan as Make Up For Ever allows animal tests where required by law. 


Make Up For Ever, founded in 1984 by makeup artist Dany Sanz, aimed to fill the gap for professional-grade cosmetics. Though known for its diverse range of makeup, it’s not vegan or cruelty-free due to animal-derived ingredients and animal testing where required by law. 

We hope that Make Up For Ever will take on the goal of going cruelty-free and fully vegan one day. Until then keep checking in on Vegan Avenue for an updated vegan product list.

See also: Best Vegan Skincare Brands

Anett is a passionate journalist, writer, and magazine editor with almost 7 years of experience. Through engaging articles, she brings kinder and more environmentally-friendly choices closer to everybody.