Revlon Consumer Products Corporation (Revlon) is a renowned American cosmetics, skincare, fragrance, and personal care company recognized for its iconic beauty products. Founded in 1932 by Charles Revson, the company emerged with a groundbreaking approach to beauty, aiming to provide high-quality and glamorous products accessible to the masses.
Charles Revson’s ambition was to revolutionize the beauty industry by introducing vibrant and trend-setting nail enamels. This initial success led Revlon to diversify its product line into cosmetics, skincare, and fragrances.
Today, Revlon boasts a diverse portfolio of brands catering to various segments of the beauty market. Some of its notable brands include Revlon, Almay, Elizabeth Arden, and American Crew, among others. Each brand targets specific consumer needs and preferences, offering a wide range of products, from everyday cosmetics to high-end skincare and fragrances.
The overarching goal of Revlon has been to empower individuals to express themselves through beauty and self-confidence. The company’s dedication to creating innovative and high-quality beauty products aligns with its mission to inspire and enable consumers to embrace their individuality.
Over the years, Revlon has focused on strategic initiatives to adapt to changing consumer demands and market dynamics. The company has invested in digital transformation, emphasizing e-commerce and social media to engage with customers and enhance accessibility to its products.
Revlon’s commitment to innovation, quality, and empowerment has solidified its position as a prominent player in the beauty industry. Its legacy of iconic products, coupled with a dedication to meeting diverse consumer needs, continues to drive its success in the ever-evolving beauty landscape. But is Revlon vegan?
Is Revlon Vegan?
No. Revlon is not vegan. Revlon has a lot of brands in its portfolio and some of them use animal-derived ingredients. In addition, Revlon is not considered cruelty-free as it allows tests on animals. Therefore, Revlon as a whole is not vegan.
A vegan skincare product does not contain ingredients of animal origin. This means that none of its ingredients are derived from animals or their by-products. In addition, vegan skincare is never tested on animals. Meaning it is always cruelty-free.
Read more about Vegan And Cruelty-Free Skincare: Are They The Same?
Revlon Vegan Overview
Is a vegan firm: no
Owns vegan brands: no
Tests on animals: yes, where required by law
Sells where animal testing is mandatory: yes
Is Revlon Cruelty-Free?
No. Revlon is not considered a cruelty-free company. The company allows animal testing, particularly for products sold in markets like China where such testing is required by law.
Even though the beauty firm might refrain from directly conducting animal tests itself, its decision to sell in China involves consenting to potential animal testing by authorities in that market.
Consequently, this choice does not align with cruelty-free principles as it indirectly permits animal testing, thus disqualifying the company from being classified as cruelty-free.
Revlon Brands
Revlon stands as a prominent figure in the beauty industry, recognized as a parent company overseeing a diverse portfolio of renowned skincare, cosmetics, fragrance, and personal care brands. However, none of Revlon’s brands are considered cruelty-free.
Revlon
Revlon was founded in 1932 by Charles Revson in New York City, creating innovative and high-quality cosmetics. Despite its success and diverse product range encompassing makeup, skincare, nail, and hair products, Revlon is not vegan or cruelty-free. Read more: Is Revlon Vegan & Cruelty-Free?
Elizabeth Arden
Elizabeth Arden, originally named Florence Nightingale Graham, founded Elizabeth Arden in 1910. She was a Canadian-American businesswoman and entrepreneur. The company aimed to enhance natural beauty and promote skincare as an essential aspect of women’s well-being. However, Elizabeth Arden is not considered vegan or cruelty-free, as it uses animal-derived ingredients and permits animal testing when required by law. Read more: Is Elizabeth Arden Vegan and cruelty-free?
Almay
Almay was founded in 1931 in New York City with a focus on creating gentle, hypoallergenic cosmetics tailored for sensitive skin. However, the brand isn’t vegan or cruelty-free, using animal-derived ingredients and permitting animal testing where mandated by law. Read more: Is Almay Vegan & Cruelty-Free?
American Crew
American Crew, a men’s grooming brand established in 1994 aimed to fill a gap in the market for high-quality grooming products tailored to men’s needs. However, the brand isn’t vegan or cruelty-free, using animal-derived ingredients and allowing animal testing where mandated by law. Read more: Is American Crew Vegan & Cruelty-Free?
FAQ About Revlon
No. Revlon is not vegan. Revlon has a lot of brands in its portfolio and some of them use animal-derived ingredients. In addition, Revlon is not considered cruelty-free as it allows tests on animals. Therefore, Revlon as a whole is not vegan.
No. Revlon is not considered a cruelty-free company. The company allows animal testing, particularly for products sold in markets like China where such testing is required by law. Even though the beauty firm might refrain from directly conducting animal tests itself, its decision to sell in China involves consenting to potential animal testing by authorities in that market.
Yes. Revlon sells in China.
No. Revlon is not vegan. Revlon has a lot of brands in its portfolio and some of them use animal-derived ingredients. In addition, Revlon is not considered cruelty-free as it allows tests on animals. Therefore, Revlon as a whole is not vegan.
Summary
Revlon Consumer Products Corporation is a well-known American company celebrated for its iconic cosmetics, skincare, fragrance, and personal care items. It owns various well-known beauty brands like Revlon, Almay, Elizabeth Arden, and American Crew. However, none of its brands are cruelty-free or vegan.
Revlon has a lot of brands in its portfolio and some of them use animal-derived ingredients. In addition, Revlon is not considered cruelty-free as it allows tests on animals. Therefore, Revlon as a whole is not vegan.
We hope that Revlon will take on the goal of going cruelty-free and vegan one day. Until then, keep checking Vegan Avenue for an updated vegan brands list.
See also: Best Vegan Skincare Brands, Best Vegan Makeup
