Is American Crew Vegan & Cruelty-Free in 2024?

By Anett Rannamets. Updated: January 2024.
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American Crew is a men’s grooming brand that was founded in 1994 by David Raccuglia, an American photographer, in Chicago, Illinois. American Crew’s website is

Raccuglia noticed a gap in the market for grooming products specifically tailored to men’s needs. He aimed to create a line of high-quality grooming products that catered to men’s styling and grooming requirements, including haircare, styling, and skincare products.

American Crew quickly gained popularity for its innovative formulations and its focus on providing professional-grade products for men’s grooming routines. But is American Crew vegan?

Is American Crew Vegan?

No, American Crew is not vegan. American Crew uses animal-derived ingredients in its products. In addition, American Crew is not cruelty-free.

American Crew Vegan Overview

Is a vegan brand: no
Uses non-vegan ingredients: yes
Has a vegan selection: no
Tests on animals: yes, where required by law
Sold where animal testing is mandatory: yes
Has a parent company that tests on animals: yes (Revlon)

Does American Crew Have Official Vegan Certifications?

No. American Crew does not have any vegan certifications. American Crew is not a vegan brand as it uses animal-based ingredients.

Has American Crew Indicated Going Vegan?

No. American Crew has not indicated going fully vegan.

Does American Crew Test on Animals?

Yes. Although American Crew might not test on animals themselves, American Crew allows tests on animals, where required by law.

Is American Crew Certified Cruelty-Free?

No. American Crew is not certified cruelty-free by organizations such as Leaping Bunny or PETA. 

Who Owns American Crew?

American Crew is owned by Revlon, a multinational cosmetics company known for various beauty and grooming brands. Revlon acquired the American Crew brand in 2016 as part of its portfolio expansion in the men’s grooming sector. Revlon is not a cruelty-free brand.

Which American Crew Products Are Vegan?

None of American Crew’s products are considered vegan as American Crew allows animal tests where required by law. 


American Crew, a men’s grooming brand established in 1994 aimed to fill a gap in the market for high-quality grooming products tailored to men’s needs. 

However, the brand isn’t vegan or cruelty-free, using animal-derived ingredients and allowing animal testing where mandated by law. 

We hope that American Crew will take on the goal of going cruelty-free and fully vegan one day. Until then keep checking in on Vegan Avenue for an updated vegan product list.

See also: Best Vegan Makeup, Best Vegan Skincare Brands, Best Men’s Grooming Products

Anett is a passionate journalist, writer, and magazine editor with almost 7 years of experience. Through engaging articles, she brings kinder and more environmentally-friendly choices closer to everybody.