Is Almay Vegan & Cruelty-Free in 2024?

By Anett Rannamets. Updated: January 2024.
We may receive a commission for purchases made through the links in this post. Learn more.

Almay, a well-known cosmetics brand, was founded by Alfred and Fanny May Woititz in 1931. The name “Almay” originates from combining the names of the founders, Alfred and Fanny May. Almay’s website is

The brand was established in New York City, USA, with a focus on creating hypoallergenic cosmetics suitable for sensitive skin. Almay emerged with a distinct vision to provide high-quality and gentle beauty products.

Over the years, Almay has continued its commitment to producing hypoallergenic and dermatologist-tested cosmetics, maintaining its reputation for gentle and skin-friendly beauty products that accommodate sensitive skin while embracing makeup trends and innovations. But is Almay vegan?

Is Almay Vegan?

No, Almay is not vegan. Almay uses animal-derived ingredients in its products. In addition, Almay is not cruelty-free.

Almay Vegan Overview

Is a vegan brand: no
Uses non-vegan ingredients: yes
Has a vegan selection: no
Tests on animals: yes, where required by law
Sold where animal testing is mandatory: yes
Has a parent company that tests on animals: yes (Revlon)

Does Almay Have Official Vegan Certifications?

No. Almay does not have any vegan certifications. Almay is not a vegan brand as it uses animal-based ingredients.

Has Almay Indicated Going Vegan?

No. Almay has not indicated going fully vegan.

Does Almay Test on Animals?

Yes. Although Almay might not test on animals themselves, Almay allows tests on animals, where required by law.

Is Almay Certified Cruelty-Free?

No. Almay is not certified cruelty-free by organizations such as Leaping Bunny or PETA. 

Who Owns Almay?

Almay is owned by Revlon, a well-known cosmetics company. Revlon acquired Almay in 1987. Almay operates as a subsidiary brand under the Revlon umbrella. Revlon, known for its diverse range of beauty products, including makeup, skincare, and fragrances, added Almay to its portfolio to cater specifically to consumers seeking hypoallergenic and sensitive skin-friendly cosmetics. Revlon is not cruelty-free.

Which Almay Products Are Vegan?

None of Almay’s products are considered to be vegan as Almay allows animal tests where required by law. 


Almay was founded in 1931 in New York City with a focus on creating gentle, hypoallergenic cosmetics tailored for sensitive skin. However, the brand isn’t vegan or cruelty-free, using animal-derived ingredients and permitting animal testing where mandated by law.

We hope that Almay will take on the goal of going cruelty-free and fully vegan one day. Until then keep checking in on Vegan Avenue for an updated vegan product list.

See also: Best Vegan Skincare Brands

Anett is a passionate journalist, writer, and magazine editor with almost 7 years of experience. Through engaging articles, she brings kinder and more environmentally-friendly choices closer to everybody.