Is Wet n Wild Vegan & Cruelty-Free? See Wet n Wild Vegan Product List 2024

By Anett Rannamets. Updated: March 2024.
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Wet n Wild is a widely recognized cosmetics brand known for its affordability and trendy products. In 1984, two close friends from high school, David Horvath and Bill Van De Graaff, established the company Wet n Wild. It is located in the City Of Industry, California, United States. Wet n Wild’s website is

David’s and Bill’s shared objective was to offer makeup products of exceptional quality at good prices. In the 80s, the cosmetics industry primarily catered to high-end markets, leaving limited options for budget-conscious individuals. Wet n Wild aimed to offer a comprehensive range of makeup products, from lipsticks to eyeshadows, that not only performed well but were affordable.

The brand quickly gained popularity for its vibrant and on-trend makeup collections, capturing the attention of makeup lovers and beauty enthusiasts alike. 

Over the years, Wet n Wild has continued to evolve and expand its product offerings, cementing its position as a beloved drugstore cosmetics brand that provides accessible beauty solutions to a diverse and inclusive audience. But is Wet n Wild vegan?

Is Wet n Wild Vegan?

No. Wet n Wild is not entirely vegan but it has some vegan options. In addition, Wet n Wild is PETA-certified cruelty-free, and does not test on animals. 

Wet n Wild Vegan Overview

Is a vegan brand: no
Uses non-vegan ingredients: yes
Has a vegan selection: yes
Tests on animals: no
Sold where animal testing is mandatory: no
Has a parent company that tests on animals: no

Does Wet n Wild Have Official Vegan Certifications?

No. Wet n Wild is not a vegan brand and has no official vegan certifications from organizations such as The Vegan Society or PETA.

Has Wet n Wild indicated going vegan?

Yes. Wet n Wild has indicated going fully vegan. They are working on making all the products vegan.

Does Wet n Wild Test on Animals?

No. Wet n Wild does not test on animals at any stage of production.

Is Wet n Wild Certified Cruelty-Free?

Yes. Wet n Wild is PETA-certified and cruelty-free. In addition, the brand states on its website that it is not testing on animals anywhere in the world.

Who Owns Wet n Wild?

Wet n Wild is owned by Markwins Beauty Brands, a global cosmetics company. Markwins acquired Wet n Wild in 2003. Markwins Beauty Brands is a cruelty-free firm. Therefore, Wet n Wild is owned by a cruelty-free parent company.

Which Wet n Wild Products Are Vegan?

Is Wet n Wild Vegan

Not all Wet n Wild products are vegan. Therefore, we have made a complete list of Wet n Wild vegan products below.

The Full List Of Wet n Wild Vegan Products

Vegan Face Makeup:

Vegan Eye Makeup:

Vegan Lip Makeup:

Vegan Nailpolish:


Wet n Wild, a well-known cosmetics brand celebrated for its affordability and trendy products, was founded in 1984 by two high school friends. Their mission was to provide makeup products of exceptional quality at affordable prices.

While Wet n Wild is not entirely vegan, they offer some vegan options and are actively working on making all their products vegan. The brand is PETA-certified cruelty-free and does not test on animals, aligning with the ethical values of many consumers.

We hope that all skincare and makeup brands like Wet n Wild will take on the goal of going cruelty-free and fully vegan one day. Until then keep checking in on Vegan Avenue for an updated vegan product list.

See also: Best Vegan Makeup Brands, Best Vegan Skincare Brands

Anett is a passionate journalist, writer, and magazine editor with almost 7 years of experience. Through engaging articles, she brings kinder and more environmentally-friendly choices closer to everybody.