
Wet n Wild is a widely recognized cosmetics brand known for its affordability and trendy products. In 1984, two close friends from high school, David Horvath and Bill Van De Graaff, established the company Wet n Wild. It is located in the City Of Industry, California, United States. Wet n Wild’s website is https://www.wetnwildbeauty.com/.
David’s and Bill’s shared objective was to offer makeup products of exceptional quality at good prices. In the 80s, the cosmetics industry primarily catered to high-end markets, leaving limited options for budget-conscious individuals. Wet n Wild aimed to offer a comprehensive range of makeup products, from lipsticks to eyeshadows, that not only performed well but were affordable.
The brand quickly gained popularity for its vibrant and on-trend makeup collections, capturing the attention of makeup lovers and beauty enthusiasts alike.
Over the years, Wet n Wild has continued to evolve and expand its product offerings, cementing its position as a beloved drugstore cosmetics brand that provides accessible beauty solutions to a diverse and inclusive audience. But is Wet n Wild vegan?
Is Wet n Wild Vegan?
No. Wet n Wild is not entirely vegan but it has some vegan options. In addition, Wet n Wild is PETA-certified cruelty-free, and does not test on animals.
Wet n Wild Vegan Overview
Is a vegan brand: no
Uses non-vegan ingredients: yes
Has a vegan selection: yes
Tests on animals: no
Sold where animal testing is mandatory: no
Has a parent company that tests on animals: no
Does Wet n Wild Have Official Vegan Certifications?
No. Wet n Wild is not a vegan brand and has no official vegan certifications from organizations such as The Vegan Society or PETA.
Has Wet n Wild indicated going vegan?
Yes. Wet n Wild has indicated going fully vegan. They are working on making all the products vegan.
Does Wet n Wild Test on Animals?
No. Wet n Wild does not test on animals at any stage of production.
Is Wet n Wild Certified Cruelty-Free?
Yes. Wet n Wild is PETA-certified and cruelty-free. In addition, the brand states on its website that it is not testing on animals anywhere in the world.
Who Owns Wet n Wild?
Wet n Wild is owned by Markwins Beauty Brands, a global cosmetics company. Markwins acquired Wet n Wild in 2003. Markwins Beauty Brands is a cruelty-free firm. Therefore, Wet n Wild is owned by a cruelty-free parent company.
Which Wet n Wild Products Are Vegan?

Not all Wet n Wild products are vegan. Therefore, we have made a complete list of Wet n Wild vegan products below.
The Full List Of Wet n Wild Vegan Products
Vegan Face Makeup:
- Prime Focus Hydrating Primer Serum
- Photo Focus Loose Setting Powder
- Photo Focus Matte Setting Spray – Matte Appeal
- Bare Focus Clarifying Finishing Powder
- Bare Focus Tinted Hydrator Tinted Skin Veil
- Color Icon Bronzer
- Color Icon Glitter Single
- Fantasy Makers Glitter Gel – Black Magic
- Fantasy Makers Glitter Palette-Horrorscope
- Mega Last Incognito All-Day Full Coverage Concealer
- MegaGlo Body Luminizer- Invested In Bronze
- MegaGlo Dual-Ended Contour Stick
- MegaGlo™ Contouring Palette
- MegaGlo Highlighting Palette
- MegaGlo Loose Highlighting Powder
- MegaGlo Vitamin E Makeup Stick- Conceal
- MegaGlo Vitamin E Makeup Stick – Contour
- MegaGlo Vitamin E Makeup Stick- Highlight
- Partner Up Toner Stick – Tone Zone
- Photo Focus™ Foundation- DEWY
- Photo Focus Makeup Remover Stick
- Photo Focus Primer Water
- Photo Focus Primer Water- Cool As A Cucumber
- Photo Focus Primer Water- In Love With Coco
- Photo Focus™ Foundation- MATTE
- Photo Focus™ Setting Spray
- Photo Focus Matte Face Primer
- Prime Focus Glass Correct Primer
- Prime Focus Impossible Primer
- Fantasy Makers 3-in-1 Face Mist – Dewy Illusion
- Fantasy Makers 3-in-1 Face Mist – Mist Me
- Fantasy Makers Setting Spray – After Party
- Fantasy Makers 3-in-1 Rose Primer Water Spray – Pre-Party
Vegan Eye Makeup:
- Big Poppa Mascara
- Brow-Sessive Brow Shaping Gel
- H2O Proof™ Liquid Eyeliner-Black – H2O Proof Liquid Eyeliner
- H2O Proof™ Liquid Eyeliner-Dark Brown – H2O Proof Liquid Eyeliner
- Breakup Proof Waterproof Liquid Eyeliner
- Breakup Proof Waterproof Retractable Gel Eyeliner
- MegaSlim Skinny Tip Eyeliner -Black
- Ultimate Brow Kit-Ash Brown
- Ultimate Brow Kit
- Color Icon 5-Pan Palette
- Color Icon 10-Pan Palette
- Star Lux Shadow Quad- Earthday Suit
Vegan Lip Makeup:
- Cloud Pout Marshmallow Lip Mousse
- MegaLast Liquid Catsuit High-Shine Lipstick
- Perfect Pout Lip Color
- Perfect Pout So Pouty Lip Gloss Balm
- Perfect Pout Lip Scrub- Watermelon
- Perfect Pout Lip Treatment
- Perfect Pout Sleeping Lip Mask
Vegan Nailpolish:
- Fast Dry AF Nail Color
- Must-Haves Nail Kit
- Fantasy Makers Nail Polish – Glow in the Dark Top Coat
- Fantasy Makers Nail Polish – Black
Summary
Wet n Wild, a well-known cosmetics brand celebrated for its affordability and trendy products, was founded in 1984 by two high school friends. Their mission was to provide makeup products of exceptional quality at affordable prices.
While Wet n Wild is not entirely vegan, they offer some vegan options and are actively working on making all their products vegan. The brand is PETA-certified cruelty-free and does not test on animals, aligning with the ethical values of many consumers.
We hope that all skincare and makeup brands like Wet n Wild will take on the goal of going cruelty-free and fully vegan one day. Until then keep checking in on Vegan Avenue for an updated vegan product list.
See also: Best Vegan Makeup Brands, Best Vegan Skincare Brands