After four long years of work, celebrity hairstylist Andrew Fitzsimons is launching his own namesake brand offering vegan haircare that is also cruelty-free.
Having been in the industry for over two decades, Andrew is a top-rated Hollywood hairstylist who has worked on the tresses of A-list celebrities like Megan Fox and the Kardashian-Jenner clan.
Backed with years of expertise, Andrew has now launched his own brand and collection that offers salon-like performance while being reasonably priced.
“I’ve known for quite some time that I wanted to disrupt this sector of the haircare market,” Fitzsimons said in a statement. “I come from a humble background, so it’s been my dream to create products for women like my mum who aren’t able to spend £40 on shampoo but absolutely deserve a great experience.”
Vegan Haircare Range By Andrew Fitzsimons
The collection has 26 care and styling products at present, available exclusively at Boots locations in Ireland and the UK and their website. Products are priced between £9 and £13.
The brand is set to launch at ULTA Beauty in the US soon. The range features efficacious formulas that are designed to create ultimate hair health and style expression.
All products are formulated with the proprietary AF Bonding System™, an innovative protein-based complex that builds maximum strength from within strands by creating powerful hydrogen and ionic bonds inside the keratin hair structure to increase elasticity and flexibility.
“Haircare doesn’t need to be luxury to work well or have a unique point of view. No matter the price point you’re shopping, you deserve the best quality products that inspire you to be your best self.”
“The question I ask myself before I finish any hairstyle is ‘Would they get into Studio 54 with this look?’ Similarly, I hope this collection inspires you to be the most unapologetic version of yourself. Don’t just be you. Be you AF!”
A Peek Into The Collection
- VIRGIN REPAIR LINE WITH CERAMIDES FOR DAMAGED HAIR:
Designed for damaged hair, this range strengthens the hair structure with ceramides that revitalizes and protects hair from stress and pollution.
- FANTASY CURLS LINE WITH AMINO ACIDS FOR 3A-4C CURL TYPES:
Formulated to cater to 3A-4C curls, this nourishing collection provides long lasting curl definition using amino acids for strength and pro-keratin to rejuvenate dry hair, controlling volume and taming frizz without stripping the hair’s natural oils.
- BODY VOLUME LINE WITH CAFFEINE:
Made for thin and fine hair, this collection is formulated with caffeine to nourish, texturize and lift hair. Conditioning treatments boost keratin found naturally in hair follicles to give it a natural finish.
- PRISM SHINE LINE WITH HYALURONIC ACID:
Suitable for most hair types, this collection provides shine and reduces frizz. It is infused with a Hyaluronic Acid protein complex to hydrate fibers leaving them soft and manageable.
- AMYTHEST BLONDE LINE WITH ULTRAVIOLET PIGMENT FOR BLONDE AND HIGHLIGHTED HAIR:
Perfect for blonde and highlighted hair, this collection restores gloss, shine and revives color luminosity for this hair type. The purple formulas balance out the brassy and yellow tones while moisturizing and softening hair.
- STYLING RANGE:
This high-performance styling collection is a mix of innovative formulas including Aurascent TechnologyTM, which helps create long-lasting fragrance that releases gradually.