French-based brand Unbottled, which is known for its solid beauty hygiene products that are plastic-free, vegan, and cruelty-free, is expanding its network in Europe.
Within just a year and a half from launching, Unbottled has already made waves in the French beauty market with its mission to free bathrooms from plastic. Their latest milestone goes to highlight the exponential growth of zero-waste and vegan solutions in the cosmetics world.
Vegan & Zero-Waste Hygiene Products
The beauty hygiene products from Unbottled are made from 100% natural and soap-free efficient formulas.
“After six years working for a major cosmetics group, it got clear to me that I wanted to change the system from the inside and develop products free from plastic packaging and as good and pleasant to use as bottled products,” explains Sarah Pouchet.
The latest products by the brand include big breakable tablets of shower gel and shampoos, with two new perfumes: apricot/shea and neutral for babies. The range offers two new shampoos for oily or dry, colored, curly hair, the normal hair shampoo and shower gel in a miniature version, as well as accessories: a magnetized carrying case and soap holder.
The conditioner is expected in February. The formulas are perfumed, can foam, and offer a neutral pH. They are composed of vegetable oils, 100% natural perfumes, and superfood actives.
Unbottled’s Origin & Quick Rise
Founder Sarah Pouchet and Benjamin Legros, her associate, positioned the brand with sustainability at the forefront and an aim to remove plastic containers from bathrooms based on a positive approach and sensorial solid products.
The brand launched a shower gel, a shampoo, and a face cleanser after a year of R&D. “We realized we actually met a need. Three weeks after the launch, our products were out of stock,” said Sarah Pouchet.
After launching at the beginning of 2020, Unbottled quickly found its rightful audience through social media and created a thriving community. Currently, the brand has over 66K followers on Instagram.
In June 2021, the solid cosmetics brand was awarded the Grand Prize at the Grand Prix Commerce URW’s 14th edition for their retail concept to reinvent cosmetics in an eco-responsible way and propose a new way of consuming. Unbottled also bagged a grant of €1,000,000 to finance its lease in a URW destination in France.
Unbottled’s range now counts ten new references, both products, and accessories, and is now a part of Sephora’s selective network: in France since January 4, and in Europe starting from January 17. The brand will be available in 1,000 stores, as well as on the e-shop.
“Sephora gave us the opportunity to be part of a broad distribution network, and we actually aim to reach as many people as possible: the vast majority of people who have started their own ecological transition, pay attention to what they do, but are not ready to use a shampoo with no foam yet. Solid products should not be reserved for the committed happy few. It also shows we help democratize them and we can share the same playground as liquid products,” Sarah concludes.
