Is Benefit Cosmetics Vegan & Cruelty-Free In 2024?

By Anett Rannamets. Updated: January 2024.
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Benefit Cosmetics, often simply known as Benefit, was founded by Jean and Jane Ford, who are sisters. They established the company in San Francisco, California, in 1976. Benefit Cosmetics’ website is

The original name of the company was “The Face Place.” The Ford sisters opened their makeup boutique with the aim of providing beauty solutions and products in a fun and playful environment.

The sisters initially focused on providing makeup and beauty services, and they gained a reputation for their innovative and quirky approach to cosmetics. Their first product, “Rose Tint,” later known as “Benetint,” became popular for its multi-purpose use as a lip and cheek stain.

Benefit Cosmetics has since grown into a well-known and beloved beauty brand with a wide range of makeup and skincare products. The company is known for its colorful and retro packaging, and it continues to emphasize a fun and lighthearted approach to beauty. But is Benefit vegan?

Is Benefit Cosmetics Vegan?

No, Benefit Cosmetics is not vegan. Benefit Cosmetics uses animal-derived ingredients in its products. In addition, Benefit Cosmetics is not cruelty-free.

Benefit Cosmetics Vegan Overview

Is a vegan brand: no
Uses non-vegan ingredients: yes
Has a vegan selection: no
Tests on animals: yes
Sold where animal testing is mandatory: yes
Has a parent company that tests on animals: yes (LVMH)

Does Benefit Cosmetics Have Official Vegan Certifications?

No. Benefit Cosmetics does not have any vegan certifications. Benefit Cosmetics is not a vegan brand as it uses animal-based ingredients.

Has Benefit Cosmetics Indicated Going Vegan?

No. Benefit Cosmetics has not indicated going vegan. 

Does Benefit Cosmetics Test on Animals?

Yes. Benefit Cosmetics does not perform any animal tests on its products or ingredients. However, Benefit Cosmetics does allow animal testing where it is required by law. 

Is Benefit Cosmetics Certified Cruelty-Free?

No. Benefit Cosmetics is not certified cruelty-free. Benefit Cosmetics allows tests on animals where it is required by law. Therefore, Benefit Cosmetics cannot be considered cruelty-free.

Who Owns Benefit Cosmetics?

Benefit Cosmetics is owned by a parent company called LVMH. LVMH is not a cruelty-free firm as it tests on animals. Therefore, Benefit Cosmetics is also owned by a non-cruelty-free parent company.

Which Benefit Cosmetics Products Are Vegan?

None of Benefit Cosmetics’ products are considered to be vegan as Benefit Cosmetics allows tests on animals where it is required by law.


Benefit Cosmetics, founded in 1976, is known for its fun and playful approach to beauty. The original name of the company was “The Face Place,” and it aimed to provide beauty solutions in a lighthearted environment. 

While Benefit Cosmetics has grown into a well-known beauty firm, it is not a vegan brand. The company uses non-vegan ingredients in its products and is not considered cruelty-free. Benefit Cosmetics allows animal testing where required by law.

We hope that Benefit Cosmetics will take on the goal of going cruelty-free and fully vegan one day. Until then keep checking in on Vegan Avenue for an updated vegan product list.

See also: Best Vegan Skincare Brands

Anett is a passionate journalist, writer, and magazine editor with almost 7 years of experience. Through engaging articles, she brings kinder and more environmentally-friendly choices closer to everybody.