Is MaX Factor Vegan & Cruelty-Free In 2024?

By Anett Rannamets. Updated: January 2024.
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Max Factor, a popular makeup brand, was founded by Maximilian Faktorowicz, known as Max Factor, a Polish-American businessman and makeup artist. Max Factor established the brand in Los Angeles, California, in 1909. Max Factor’s website is

Maximilian’s expertise in makeup artistry and innovative cosmetic formulations led to the brand’s creation. Factor initially gained recognition in the film industry by developing makeup specifically designed for movie actors under the Max Factor brand. 

His pioneering contributions to makeup artistry included inventing a range of products such as lip gloss, pancake makeup, and foundation specifically formulated for use in films.

Max Factor’s dedication to creating high-quality, transformative cosmetics made the brand highly popular among Hollywood celebrities and subsequently with consumers worldwide. But is Max Factor vegan?

Is Max Factor Vegan?

No, Max Factor is not vegan. Max Factor uses animal-derived ingredients in its products. In addition, Max Factor is not cruelty-free.

Max Factor Vegan Overview

Is a vegan brand: no
Uses non-vegan ingredients: yes
Has a vegan selection: no
Tests on animals: yes, where required by law
Sold where animal testing is mandatory: yes
Has a parent company that tests on animals: yes (Coty)

Does Max Factor Have Official Vegan Certifications?

No. Max Factor does not have any vegan certifications. Max Factor is not a vegan brand as it uses animal-based ingredients.

Has Max Factor Indicated Going Vegan?

No. Max Factor has not indicated going fully vegan.

Does Max Factor Test on Animals?

Yes. Although Max Factor might not test on animals themselves, Max Factor allows tests on animals, where required by law.

Is Max Factor Certified Cruelty-Free?

No. Max Factor is not certified cruelty-free by organizations such as Leaping Bunny or PETA. 

Who Owns Max Factor?

Max Factor is a brand owned by Coty Inc., an American multinational beauty company. Coty Inc. acquired the Max Factor brand in 1991 as part of its expansion in the cosmetics and beauty industry. Coty is not a cruelty-free firm. Therefore, Max Factor is also owned by a non-cruelty-free parent company.

Which Max Factor Products Are Vegan?

None of Max Factor’s products are considered to be vegan as Max Factor allows animal tests where required by law. 


Max Factor was founded in 1909 and revolutionized makeup artistry in Los Angeles with innovative cosmetic formulations tailored for film actors. Despite its popularity, Max Factor isn’t vegan or cruelty-free, using animal-derived ingredients and permitting animal testing where mandated.

We hope that Max Factor will take on the goal of going cruelty-free and fully vegan one day. Until then keep checking in on Vegan Avenue for an updated vegan product list.

See also: Best Vegan Makeup, Best Vegan Skincare Brands

Anett is a passionate journalist, writer, and magazine editor with almost 7 years of experience. Through engaging articles, she brings kinder and more environmentally-friendly choices closer to everybody.