Is Maybelline Vegan & Cruelty-Free In 2024?

By Anett Rannamets. Updated: January 2024.
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Maybelline, the well-known American cosmetics brand, was founded in 1915 by Thomas Lyle Williams. The brand is from Chicago, Illinois. It was created with a mission to provide affordable and innovative cosmetics. Maybelline’s website is

Thomas Lyle Williams was inspired to create Maybelline after observing his sister’s use of a coal dust and Vaseline mixture on her eyelashes. She was aiming to develop products that would make it easier for women to achieve more dramatic and alluring eyelashes. 

Maybelline’s first product, mascara, quickly gained popularity, establishing the brand as a pioneering name in the world of makeup. To this day, Maybelline’s mascaras are one of the most popular items from this brand.

Today, Maybelline offers a wide range of cosmetics and stands as a leading brand in the beauty industry, known for its commitment to making beauty accessible to all. But is Maybelline vegan?

Is Maybelline Vegan?

No, Maybelline is not vegan. Maybelline uses animal-derived ingredients in its products. In addition, the Maybelline is not cruelty-free.

Maybelline Vegan Overview

Is a vegan brand: no
Uses non-vegan ingredients: yes
Has a vegan selection: no
Tests on animals: yes
Sold where animal testing is mandatory: yes
Has a parent company that tests on animals: yes (L’Oréal)

Does Maybelline Have Official Vegan Certifications?

No. Maybelline does not have any vegan certifications. Maybelline is not a vegan brand as it uses animal-based ingredients.

Has Maybelline Indicated Going Vegan?

No. Maybelline has not indicated going vegan. 

Does Maybelline Test on Animals?

Yes. Maybelline does not perform any animal tests on its products by itself. However, Maybelline allows animal testing where it is required by law.

Is Maybelline Certified Cruelty-Free?

No. Maybelline is not certified cruelty-free. Maybelline allows tests on animals where it is required by law. Therefore, the Maybelline cannot be considered cruelty-free.

Who Owns Maybelline?

Maybelline is owned by L’Oréal, a multinational cosmetics and beauty company headquartered in France. L’Oréal Group is one of the largest and most prominent companies in the beauty industry and owns various well-known brands, including Maybelline. 

L’Oréal Group is not a cruelty-free brand. Therefore, Maybelline is owned by a non-cruelty-free parent company.

Which Maybelline Products Are Vegan?

None of Maybelline’s products are considered to be vegan as Maybelline allows tests on animals where it is required by law.


Maybelline, the iconic American cosmetics brand, was founded in 1915. Its inception was rooted in a mission to offer affordable and innovative cosmetics. The brand’s debut product, mascara, quickly gained popularity.

However, Maybelline is not vegan or cruelty-free as it allows animal testing where required by law. Maybelline is also owned by the multinational cosmetics giant, L’Oréal Group.

We hope that Maybelline will take on the goal of going cruelty-free and fully vegan one day. Until then keep checking in on Vegan Avenue for an updated vegan product list.

See also: Best Vegan Skincare Brands

Anett is a passionate journalist, writer, and magazine editor with almost 7 years of experience. Through engaging articles, she brings kinder and more environmentally-friendly choices closer to everybody.