Is Tower 28 Vegan & Cruelty-Free? See Tower 28 Vegan Product List 2024

By Anett Rannamets. Updated: January 2024.
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Tower 28 Beauty was founded by Amy Liu in Los Angeles, California. The brand was established in 2019. Amy Liu’s motivation for creating Tower 28 Beauty stemmed from her personal struggle with eczema and a desire to provide clean and inclusive beauty products for sensitive skin.

Liu named the brand after the lifeguard tower 28 in Santa Monica, California, a place where she found solace during her eczema flare-ups. She wanted to create a brand that celebrated the beauty of real skin and catered to individuals with various skin concerns. Tower 28’s website is

Tower 28 Beauty focuses on creating products that are suitable for sensitive, reactive, and eczema-prone skin. The brand emphasizes the use of gentle and non-irritating formulas that are free from common skin irritants and allergens. But is Tower 28 also vegan?

Is Tower 28 Vegan?

Yes, Tower 28 is 100% vegan. Tower 28 does not use any animal-derived ingredients. In addition, it does not test on animals. In addition, Tower 28 is officially certified vegan and cruelty-free by PETA.

Tower 28 Vegan Overview

Is a vegan brand: yes
Uses non-vegan ingredients: no
Has a vegan selection: yes
Tests on animals: no
Sold where animal testing is mandatory: no
Has a parent company that tests on animals: no

Does Tower 28 Have Official Vegan Certifications?

Yes. Tower 28 is certified vegan by PETA Beauty Without Bunnies Program.

Does Tower 28 Test on Animals?

No. Tower 28 does not test on animals at any stage of production, and it does not sell its products in countries where animal testing is required by law.

Is Tower 28 Certified Cruelty-Free?

Yes. Tower 28 is certified cruelty-free by PETA.

Who Owns Tower 28?

Tower 28 Beauty is privately owned by its founder, Amy Liu. Therefore, Tower 28 is privately owned and is not owned by any parent company that tests on animals.

Which Tower 28 Products Are Vegan?

Is Tower 28 Vegan

All of Tower 28’s products are vegan and do not contain any animal-derived ingredients or by-products. Therefore, we have made a bestselling list of Tower 28’s vegan products below.

Bestselling List Of Tower 28’s Vegan Products

Vegan Makeup:

Vegan Skincare:


Tower 28 Beauty is an American beauty brand that offers formulas that are free from common skin irritants and allergens. Tower 28 Beauty is also a vegan brand. Tower 28 is also officially certified as vegan and cruelty-free by PETA’s Beauty Without Bunnies Program.

We hope that other brands like Tower 28 will take on the goal of going fully vegan one day. Until then keep checking in on Vegan Avenue for an updated vegan product list.

See also: Best Vegan Makeup Brands

Anett is a passionate journalist, writer, and magazine editor with almost 7 years of experience. Through engaging articles, she brings kinder and more environmentally-friendly choices closer to everybody.