CoverGirl, a well-known cosmetics brand, was founded in 1961 by the Noxzema Chemical Company (now a part of Procter & Gamble). It was established in the United States, specifically in Baltimore, Maryland. CoverGirl’s website is https://www.covergirl.com/.
The motivation behind the creation of CoverGirl was to offer affordable and accessible makeup products to a broad audience of women. The brand aimed to make cosmetics more approachable and inclusive, emphasizing the idea that “every woman can be a CoverGirl.”
CoverGirl’s marketing and advertising campaigns have been notable for featuring diverse models and celebrities, reinforcing its commitment to representing beauty in all its forms. But is CoverGirl vegan?
Is CoverGirl Vegan?
No. CoverGirl is not entirely vegan but it has some vegan options. In addition, CoverGirl is Leaping Bunny-certified cruelty-free and does not test on animals.
CoverGirl Vegan Overview
Is a vegan brand: no
Uses non-vegan ingredients: yes
Has a vegan selection: yes
Tests on animals: no
Sold where animal testing is mandatory: no
Has a parent company that tests on animals: yes (Coty)
Does CoverGirl Have Official Vegan Certifications?
No. CoverGirl is not a vegan brand and has no official vegan certifications from organizations such as The Vegan Society or PETA.
Has CoverGirl indicated going vegan?
No. CoverGirl has not indicated going fully vegan.
Does CoverGirl Test on Animals?
No. CoverGirl does not test on animals at any stage of production.
Is CoverGirl Certified Cruelty-Free?
Yes. CoverGirl is Leaping Bunny-certified and cruelty-free. In addition, the brand states on its website that it is not testing on animals anywhere in the world.
Who Owns CoverGirl?
CoverGirl is an American cosmetics brand that originated in Maryland, USA, under the founding umbrella of the Noxzema Chemical Company. It became part of Procter & Gamble’s portfolio in 1989 and subsequently joined Coty, Inc. in 2016 through acquisition. As Coty is not cruelty-free, CoverGirl has a non-cruelty-free parent company.
Which CoverGirl Products Are Vegan?
Not all CoverGirl products are vegan. Therefore, we have made a complete list of CoverGirl vegan products below.
The Full List Of CoverGirl Vegan Products
Vegan Makeup:
- Clean Fresh Skin Milk Foundation
- Clean Fresh Clean Color Eyeshadow
- Clean Fresh Pressed Powder
- Clean Fresh Yummy Gloss
- Clean Fresh Hydrating Concealer
- Clean Fresh Tinted Lip Balm
- Clean Fresh Skincare Priming Glow Mist
- Clean Fresh Yummy Gloss Daylight Collection
Vegan Skincare:
- Clean Fresh Skincare Color Correcting Serum Moisturizer Primer
- Clean Fresh Skincare Dry Skin Corrector Cream
- Clean Fresh Skincare Weightless Water Cream
- Clean Fresh Skincare Mattifying Oil-Free Moisturizer
- Clean Fresh Skincare Hydrating Cream Cleanser
Summary
CoverGirl, a prominent cosmetics brand established in 1961 was founded with the aim of making makeup accessible and affordable to a wide range of women. The brand has a history of featuring diverse models and celebrities in its advertising campaigns to promote inclusivity.
While CoverGirl is not entirely vegan, it offers some vegan options and holds Leaping Bunny certification, signifying its cruelty-free status and commitment to not conducting animal testing.
We hope that all skincare and makeup brands like CoverGirl will take on the goal of going cruelty-free and fully vegan one day. Until then keep checking in on Vegan Avenue for an updated vegan product list.
See also: Best Vegan Makeup Brands, Best Vegan Skincare Brands
