Is Kylie Cosmetics Vegan & Cruelty-Free? See Kylie Cosmetics Vegan Product List 2024

By Anett Rannamets. Updated: January 2024.
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Kylie Cosmetics was founded by Kylie Jenner, an American media personality, businesswoman, and member of the Kardashian-Jenner family. The brand was officially launched in 2015. Kylie Cosmetics’ website is  

Jenner, already a prominent figure in the entertainment industry, ventured into the beauty business to create her line of cosmetics. The brand’s creation stemmed from Jenner’s passion for makeup and her desire to offer high-quality, trend-setting cosmetics to her audience. 

Kylie Cosmetics gained immense popularity, particularly for its signature lip kits featuring liquid lipsticks and matching lip liners. Jenner’s influence and strategic use of social media significantly contributed to the brand’s rapid success and widespread recognition within the beauty industry.

Kylie Cosmetics offers a wide range of makeup products, focusing primarily on lip products, eyeshadows, face makeup, and makeup tools. But is Kylie Cosmetics vegan?

Is Kylie Cosmetics Vegan?

Yes. Kylie Cosmetics is 100% vegan. Kylie Cosmetics confirms its vegan status on its website. And we quote: Yes – our products are formulated without any ingredients from animal origin.”

Kylie Cosmetics was not initially vegan, but in 2021, the brand reformulated its products, and it is now entirely vegan.

Kylie Cosmetics Vegan Overview

Is a vegan brand: yes
Uses non-vegan ingredients: no
Has a vegan selection: yes
Tests on animals: no
Sold where animal testing is mandatory: no
Has a parent company that tests on animals: yes (Coty)

Does Kylie Cosmetics Have Official Vegan Certifications?

No. Kylie Cosmetics is a vegan brand. However, it has no official vegan certifications from organizations such as The Vegan Society or PETA yet.

Does Kylie Cosmetics Test on Animals?

No. Kylie Cosmetics is cruelty-free. It confirmed its cruelty-free status on its website. We quote Kylie Cosmetics’ website: “Kylie Cosmetics, Kylie Skin, and Kylie Baby do not test products on animals. All of our products are cruelty-free.”

Is Kylie Cosmetics Certified Cruelty-Free?

No. Kylie Cosmetics is not certified cruelty-free by organizations such as PETA or Leaping Bunny yet. However, the brand has confirmed its cruelty-free status.

Who Owns Kylie Cosmetics?

The founder and creator of Kylie Cosmetics is Kylie Jenner. However, Kylie Cosmetics is owned by Coty. Coty is a multinational beauty company recognized for its portfolio of fragrances, cosmetics, and skincare brands. Coty is not a cruelty-free brand. Therefore, Kylie Cosmetics is owned by a non-cruelty-free parent company.

Which Kylie Cosmetics Products Are Vegan?

Is Kylie Cosmetics Vegan

All Kylie Cosmetics products are vegan. Therefore, we have made a bestselling list of Kylie Cosmetics vegan products below.

The Bestselling List Of Kylie Skin Vegan Products

Vegan Lip Products:

Vegan Face Makeup:

Vegan Eye Makeup:

Vegan Eyebrow Products:


Kylie Cosmetics, founded by Kylie Jenner in 2015, emerged from Jenner’s passion for makeup and her desire to introduce top-notch cosmetics to her audience. The brand gained popularity for its lip kits. Kylie Cosmetics is also 100% vegan and cruelty-free.

We hope that all skincare and makeup brands like Kylie Cosmetics will take on the goal of going cruelty-free and fully vegan one day. Until then keep checking in on Vegan Avenue for an updated vegan product list.

See also: Best Vegan Makeup Brands

Anett is a passionate journalist, writer, and magazine editor with almost 7 years of experience. Through engaging articles, she brings kinder and more environmentally-friendly choices closer to everybody.