Rimmel is a cosmetics brand established in 1834 by Eugene Rimmel, a French perfumer, in London, England. Originally, Rimmel specialized in perfumes, but it gained prominence for introducing innovative makeup products. Rimmel’s website is https://www.rimmellondon.com/.
Eugene Rimmel’s motivation was to revolutionize cosmetics by creating high-quality, affordable products that appealed to a broad audience. Rimmel’s early focus on developing new makeup formulations, especially mascaras and fragrances, helped solidify its position as a leading beauty brand.
Over time, Rimmel expanded its product line to include a wide range of cosmetics, becoming a well-known name in the beauty industry both in the UK and globally. But is Rimmel vegan?
Is Rimmel Vegan?
No, Rimmel is not 100% vegan. However, Rimmel has some vegan options. In addition, Rimmel does not test on animals. Rimmel has been certified cruelty-free by Leaping Bunny since 2022.
We quote Rimmel’s website: “We’re jumping for joy to share that Rimmel has partnered with Cruelty Free International to achieve Leaping Bunny approval. This means ALL Rimmel products are approved as cruelty free under the Leaping Bunny Programme. Now, you don’t have to choose between the beauty you love and the values you hold true.
Rimmel believes in beauty without compromise: beauty that’s kind, that works, and that’s cruelty free. As one of the largest global beauty brands, with a presence in over 80 countries, Rimmel is proud to take the significant step of making cruelty free products accessible. Furthermore, Rimmel is committed to ending animal testing across the beauty industry.”
Rimmel Vegan Overview
Is a vegan brand: no
Uses non-vegan ingredients: yes
Has a vegan selection: yes
Tests on animals: no
Sold where animal testing is mandatory: no
Has a parent company that tests on animals: yes (Coty)
Does Rimmel Have Official Vegan Certifications?
No. Rimmel is not an entirely vegan company and it does not have any official vegan certifications by organizations such as The Vegan Society or PETA.
Does Rimmel Test on Animals?
No. Rimmel does not test on animals at any stage of production, and it does not sell its products in countries where animal testing is required by law.
Is Rimmel Certified Cruelty-Free?
Yes. Rimmel is certified cruelty-free by Leaping Bunny.
Has Rimmel Indicated Going Vegan?
No. Rimmel has not indicated going fully vegan.
Who Owns Rimmel?
Coty Inc. is the owner of Rimmel. Coty Inc. is a multinational beauty company that specializes in fragrances, cosmetics, skincare, and hair color and styling products. It’s one of the world’s largest beauty companies and owns numerous well-known brands across various segments of the beauty industry. Coty is not cruelty-free. Therefore, Rimmel has a non-cruelty-free parent company.
Which Rimmel Products Are Vegan?
Some of Rimmel’s products are vegan and do not contain any animal-derived ingredients or by-products. Therefore, we have compiled a full list of Rimmel’s vegan products
Vegan Makeup:
- Kind & Free™ Moisturising Skin Tint
- Kind & Free™ Pressed Powder
- Kind & Free™ Hydrating Concealer
- Kind & Free™ Clean, Volumizing & Lengthening Mascara
- KIND & FREE™ Clean Plant-Based Nail Polish
- KIND & FREE™ Clean Plant-Based Nail Polish Top Coat
- Thrill Seeker Glassy Gloss
- Thrill Seeker Waterproof Mascara
- Lasting Finish 35-Hour Foundation
- Thrill Seeker Pitch Black Mascara
Summary
Rimmel makes affordable, high-quality cosmetics for all. While not entirely vegan, Rimmel offers some vegan options and has been certified cruelty-free by Leaping Bunny since 2022, confirming no animal testing.
We hope that brands like Rimmel will take on the goal of going cruelty-free and fully vegan one day. Until then keep checking in on Vegan Avenue for an updated vegan product list.
See also: Best Vegan Makeup Brands
